SOFT99 Radio Commercial "SOFT99 CAR LIFE WITH SONG" 4th Installment Starts!
SOFT99 launches the 4th phase of its radio commercial project, promoting "Kurumamatei Life" through music.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 22:10
- 🤖 AI Analyzed: June 2, 2026 at 12:57 (1478h 47m after Published)
This time, SOFT99 Corporation (President & CEO: Noriyuki Konishi) will begin broadcasting the 4th installment of its new style radio commercial project "SOFT99 CAR LIFE WITH SONG," which has been running since October 2024, starting from Saturday, April 4, 2026.
We have newly collaborated with two artist groups, "Chameleon Lime WhoopiePie" and "YANUSHI," who have endorsed the purpose of this radio commercial project. The wonderful songs they wrote, themed around car life, will be aired as radio commercials within FM802's "SATURDAY AMUSIC ISLANDS MORNING EDITION ~SOFT99 CAR LIFE WITH YOU~" (every Saturday from 11:00 AM to 11:20 AM).
Through the broadcast, we hope that as many people as possible will get to know "Kurumamatei Life" and the two artist groups who created these wonderful songs.
...What is "SOFT99 CAR LIFE WITH SONG"?...
This is a new style radio commercial project where we collaborate with artists who love cars and have a strong passion for them, and who resonate with our desire to widely convey the joy and wonder of car life through the power of music, along with our awareness-raising activities for the car life style "Kurumamatei Life," which involves driving cars carefully and for a long time. Listeners will hear the wonderful songs written by these artists through radio commercials.
Through the broadcast, we hope that as many people as possible will get to know "Kurumamatei Life" and the talented artists who created these wonderful songs.
Artist Introduction
Chameleon Lime WhoopiePie
Chameleon Lime WhoopiePie is a solo unit led by Chi-, characterized by her orange hair. Together with her companions Whoopies #1 and #2, the three of them handle all creative aspects related to their activities, including music production, live performances, music videos, and artwork. They released their first single "Dear Idiot" in December 2019. In 2021, they were selected for Spotify's "RADAR: Early Noise 2021." In August 2022, they performed at "SUMMER SONIC 2022" in Tokyo and Osaka. In March 2023, they appeared at "SXSW 2023," the world's largest composite festival held in Austin, Texas, USA. US music media "VIBE" selected them as one of the "Top 10 Best Performances" out of over 1,000 participating artists. Furthermore, in March 2024, they appeared at "SXSW 2024" for the second consecutive year, and were selected as one of "SXSW 2024: The Best 15 Acts" by British media "CLASH." They receive many requests from musicians and producers both domestically and internationally, actively collaborating with various creators regardless of country or genre, making them a next-generation artist attracting attention from both Japan and abroad.
OFFICIAL HP https://clwp.jp/
X https://x.com/clwp_info
Instagram https://www.instagram.com/chameleon.lime.whoopiepie/
TikTok https://www.tiktok.com/@clwp_official
YouTube https://www.youtube.com/@CHAMELEONLIMEWHOOPIEPIE
YANUSHI
YANUSHI is a four-member rock band whose songs are praised by numerous artists and music fans, including aiko, Shigeru Kishida (Quruli), Masamune Kusano (Spitz), and Masafumi Gotoh (ASIAN KUNG-FU GENERATION). Their music features extraordinary good melodies spun by three songwriters/vocalists, led by Jacob Tanaka (vocals/guitar) who also works as a solo artist, heartfelt singing voices that stir the depths of the soul, rich arrangements blending hard and soft elements, and energetic, passionate performances.
X https://x.com/YANUSHI_BAND
Instagram https://www.instagram.com/yanushi_band/
...What is "Kurumamatei Life"?...
With changes in times and advancements in technology, things are updated in short periods, and it has become commonplace to replace them one after another. Cars are also becoming one of those "means of transportation" and "consumable items." However, precisely because of this era, there are values we want to inherit and convey. That is the spirit of "Matei (真丁)," which has existed in Japan for a long time, meaning to handle things "sincerely" (真) and "carefully" (丁).
To treat one item carefully for a long time. To maintain it with all one's heart. Gradually, affection grows... SOFT99 feels great significance not in simply replacing with a new car, but in "treating it carefully and continuing to drive it for a long time." We call this car life style "Kurumamatei Life" and intend to work together with car owners who cherish their cars for a long time.
Kurumamatei Life Special Site
https://www.soft99.co.jp/matei_carlife
*Company names and service names mentioned in this press release are trademarks or registered trademarks of their respective companies.
SOFT99 Corporation
■Location: 2-6-5 Tanimachi, Chuo-ku, Osaka
■Established: October 1954
■Capital: 2,310,050,000 JPY
■Representative: Noriyuki Konishi, President & CEO
TEL for publication: 06-6942-2851
We have newly collaborated with two artist groups, "Chameleon Lime WhoopiePie" and "YANUSHI," who have endorsed the purpose of this radio commercial project. The wonderful songs they wrote, themed around car life, will be aired as radio commercials within FM802's "SATURDAY AMUSIC ISLANDS MORNING EDITION ~SOFT99 CAR LIFE WITH YOU~" (every Saturday from 11:00 AM to 11:20 AM).
Through the broadcast, we hope that as many people as possible will get to know "Kurumamatei Life" and the two artist groups who created these wonderful songs.
...What is "SOFT99 CAR LIFE WITH SONG"?...
This is a new style radio commercial project where we collaborate with artists who love cars and have a strong passion for them, and who resonate with our desire to widely convey the joy and wonder of car life through the power of music, along with our awareness-raising activities for the car life style "Kurumamatei Life," which involves driving cars carefully and for a long time. Listeners will hear the wonderful songs written by these artists through radio commercials.
Through the broadcast, we hope that as many people as possible will get to know "Kurumamatei Life" and the talented artists who created these wonderful songs.
Artist Introduction
Chameleon Lime WhoopiePie
Chameleon Lime WhoopiePie is a solo unit led by Chi-, characterized by her orange hair. Together with her companions Whoopies #1 and #2, the three of them handle all creative aspects related to their activities, including music production, live performances, music videos, and artwork. They released their first single "Dear Idiot" in December 2019. In 2021, they were selected for Spotify's "RADAR: Early Noise 2021." In August 2022, they performed at "SUMMER SONIC 2022" in Tokyo and Osaka. In March 2023, they appeared at "SXSW 2023," the world's largest composite festival held in Austin, Texas, USA. US music media "VIBE" selected them as one of the "Top 10 Best Performances" out of over 1,000 participating artists. Furthermore, in March 2024, they appeared at "SXSW 2024" for the second consecutive year, and were selected as one of "SXSW 2024: The Best 15 Acts" by British media "CLASH." They receive many requests from musicians and producers both domestically and internationally, actively collaborating with various creators regardless of country or genre, making them a next-generation artist attracting attention from both Japan and abroad.
OFFICIAL HP https://clwp.jp/
X https://x.com/clwp_info
Instagram https://www.instagram.com/chameleon.lime.whoopiepie/
TikTok https://www.tiktok.com/@clwp_official
YouTube https://www.youtube.com/@CHAMELEONLIMEWHOOPIEPIE
YANUSHI
YANUSHI is a four-member rock band whose songs are praised by numerous artists and music fans, including aiko, Shigeru Kishida (Quruli), Masamune Kusano (Spitz), and Masafumi Gotoh (ASIAN KUNG-FU GENERATION). Their music features extraordinary good melodies spun by three songwriters/vocalists, led by Jacob Tanaka (vocals/guitar) who also works as a solo artist, heartfelt singing voices that stir the depths of the soul, rich arrangements blending hard and soft elements, and energetic, passionate performances.
X https://x.com/YANUSHI_BAND
Instagram https://www.instagram.com/yanushi_band/
...What is "Kurumamatei Life"?...
With changes in times and advancements in technology, things are updated in short periods, and it has become commonplace to replace them one after another. Cars are also becoming one of those "means of transportation" and "consumable items." However, precisely because of this era, there are values we want to inherit and convey. That is the spirit of "Matei (真丁)," which has existed in Japan for a long time, meaning to handle things "sincerely" (真) and "carefully" (丁).
To treat one item carefully for a long time. To maintain it with all one's heart. Gradually, affection grows... SOFT99 feels great significance not in simply replacing with a new car, but in "treating it carefully and continuing to drive it for a long time." We call this car life style "Kurumamatei Life" and intend to work together with car owners who cherish their cars for a long time.
Kurumamatei Life Special Site
https://www.soft99.co.jp/matei_carlife
*Company names and service names mentioned in this press release are trademarks or registered trademarks of their respective companies.
SOFT99 Corporation
■Location: 2-6-5 Tanimachi, Chuo-ku, Osaka
■Established: October 1954
■Capital: 2,310,050,000 JPY
■Representative: Noriyuki Konishi, President & CEO
TEL for publication: 06-6942-2851
FAQ
What is "SOFT99 CAR LIFE WITH SONG"?
It's a radio commercial project by SOFT99 to promote "Kurumamatei Life" (cherishing cars for a long time) and convey the joy of car life through music.
When will the 4th installment of the commercial be broadcast?
It will start airing from Saturday, April 4, 2026, within FM802's "SATURDAY AMUSIC ISLANDS MORNING EDITION."
Which artists are participating?
Two groups, Chameleon Lime WhoopiePie and YANUSHI, have written songs themed around car life for the project.