[May 28] In-Person Seminar: Overcoming 'Sustainability Indifference' and Driving Personal Engagement

■ Background and Objectives

While many companies have established sustainability policies, promotion departments often limit their goals to 'making sure employees know and understand the policies.'

However, for frontline employees busy with daily operations, sales targets, and digital transformation, sustainability is often perceived as a 'low-priority task handed down from management.'

This seminar aims for participants to experience and discover that the key to integration is not 'company-led awareness,' but 'verbalizing individual purpose' and 'linking it to daily work,' referencing advanced cases like Unilever.

■ Recommended For

・Sustainability, Corporate Planning, or CSR department members
　┗ Struggling with internal integration
　┗ Seeking concrete methods for 'personal ownership'

・Frontline team leaders and managers
　┗ Concerned about how to connect team tasks with sustainability

・Executives of small and medium-sized enterprises

*Participation by consultants and project support businesses is restricted.

■ Event Details

Date: May 28, 2026 (Thursday), 17:00-18:00
Format: In-person (No online streaming)
Venue: Sofia Inc. (4F Tōshō Kyōdō Bldg., 1-8-4 Nihonbashi Ningyōchō, Chuo-ku, Tokyo)

■ Program

[Introduction] The 'Invisible Wall' faced by promoters
・Visualizing why policies fail to gain traction
・The psychological background of top-down approaches

[Lecture] Rebuilding the Integration Scheme: The Dual Structure of Purpose
・'Empathy' in the Sofia framework
・The intersection of individual and corporate purpose
・The effectiveness of 'individual-driven' cases (Unilever)

[Workshop] Connecting 'My Purpose' with 'My Current Work'
・Mini-workshop to verbalize 'Why I do this job'
・Translating corporate policy into 'my own words'

[Closing] The New Role of Promoters
・From 'information delivery' to 'facilitator'
・Workplace questions you can start using tomorrow