SNKRDUNK's 'Ultra Raffle Festival' in Full Swing: Hermes 'Chaîne d'Ancre' to Be Gifted to 10 Winners in Final Week

SODA Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Yuta Uchiyama), the operator of the fashion marketplace 'SNKRDUNK (Sneadun)', announces that the prize for the final week of its ongoing free-to-enter campaign 'Ultra Raffle Festival' will be the popular Hermes jewelry piece, 'Chaîne d'Ancre GM'.

The 'Ultra Raffle Festival' is a six-week consecutive giveaway campaign launched on May 20, aimed at introducing fashion novelties to users who have never used SNKRDUNK or purchased fashion items before. Featuring popular apparel items from brands such as 'Stone Island' and 'Maison Margiela' on a weekly rotating basis, the campaign has attracted widespread participation.

For the first week, when 'Stone Island' was the featured brand, both transaction volume and wish-list registrations increased by approximately 2.5 times compared to pre-campaign levels. The campaign has successfully sparked greater interest in the featured brands, creating new brand discovery opportunities through SNKRDUNK.

■ Growth of the Accessories Category on SNKRDUNK

SNKRDUNK has seen expanding transactions in accessories from brands such as 'Chrome Hearts', 'Hermès', and 'Cartier'. Transaction values in the accessories category have surged since the beginning of the year, growing to approximately three times the amount compared to the same period last year (※1).

※1: Calculated from total transaction amounts in the accessories category between January–May 2025 and January–May 2026

Among these, the Hermès 'Chaîne d'Ancre' is particularly notable. Each piece is hand-finished by skilled artisans, making mass production impossible and limiting distribution. Certain popular models may require over a year of advance reservation, making them extremely difficult to obtain through official retail channels.

At the same time, due to its popularity, counterfeit items are widespread in the secondary market. SNKRDUNK, which provides authentication services, has become a trusted destination for buyers, securing the #1 spot in the accessories category sales ranking over the past year with the 'Chaîne d'Ancre GM' (※2).

On average, around 60 transactions for the 'Chaîne d'Ancre' are completed monthly, with one out of every five items selling within 24 hours (※3), demonstrating its exceptional demand.

※2: Calculated from total transaction amounts in the accessories category between May 2025 and May 2026

※3: Based on 'Chaîne d'Ancre' transaction data from January to May 2026

Motivated by the desire to let more people know that coveted jewelry can be safely acquired through SNKRDUNK, the company has selected the Hermès 'Chaîne d'Ancre' as the prize for the final week, starting June 24.

Moving forward, SNKRDUNK will continue striving to realize its mission of creating 'the next marketplace that excites the world,' where users’ passions circulate and value endures.

【Campaign Overview】

■ Campaign Name

SNKRDUNK Fashion Ultra Raffle Festival

■ Raffle Period

June 24 (Wed) 12:00 – June 30 (Tue) 23:59

■ Winner Announcement

July 2 (Thu)

■ Participation Requirements & Application Method

- Install the SNKRDUNK app and register as a member

- Repost (or share) a post from SNKRDUNK’s official social media (Instagram or X)

- Apply via the 'Enter Raffle' button within the app

■ Important Notes

- Participation is only possible through the SNKRDUNK app

- Each user may apply only once per item (multiple sizes cannot be entered)

- Prizes will be shipped by the end of July after winners are notified

- The raffle may be changed, suspended, or extended without prior notice

For full campaign details, please visit the dedicated campaign page.

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