How many import and luxury brand products became available due to the integration of Stok's resources?

Approximately 40,000 import and luxury brand products became available for purchase on the SNKRDUNK platform.

What is the target number of items SODA Inc. plans to have on SNKRDUNK by December 2026?

SODA Inc. plans to increase the total number of items on SNKRDUNK to 1.5 million items by December 2026.

What discount rate can customers expect on average compared to domestic retail prices?

Most products will be offered at prices approximately 20% lower than the average domestic retail price in Japan.

When does the IMPORT BRAND SELECTION Campaign start according to the article?

The IMPORT BRAND SELECTION Campaign is scheduled to start on Thursday, April 9th.

SNKRDUNK Significantly Expands Handling of Import Luxury Brands such as Prada, Loewe, and Rick Owens

Q: What is the main goal of SODA Inc.'s expansion on SNKRDUNK?

SODA Inc. is expanding its handling of import and luxury brands to strengthen sales in the apparel category.

Published Apr 9, 2026 8:00 PM ・ Updated Jun 19, 2026 5:48 AM ・ 4 min read ・ Source: PR TIMES

SODA Inc., operator of SNKRDUNK, is strengthening its apparel category by significantly expanding its handling of imported luxury brands. By integrating the resources of the acquired luxury store 'Stok,' approximately 40,000 new items will be available.

SODA Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Yuta Uchiyama), operator of "SNKRDUNK," will本格的に expand its handling of import and luxury brands to strengthen sales in the apparel category.

By integrating all inventory information and sales resources from European and other overseas boutiques, previously held by the luxury brand store "Stok" (※1) which was acquired in January of this year, approximately 40,000 import and luxury brand products will now be available for purchase on SNKRDUNK.

A wide range of new inventory will be available, from luxury brands like "PRADA" and "Loewe" to designer brands such as "Acne Studios" and "Rick Owens." The lineup for both men's and women's items will continue to be expanded, with plans to increase the total to 1.5 million items by December 2026.

Furthermore, through inventory collaboration with overseas boutiques and local authorized distributors, we can offer items that are already sold out in Japan and provide most products at prices approximately 20% lower than the domestic retail price on average. (※2) (※3)

※1 Notice Regarding the Business Transfer Agreement between SODA Inc. and franky Inc. https://soda-inc.jp/news/20260106_stok ※2 Discount rates may fluctuate depending on the exchange rate situation. ※3 Some products may be excluded.

With the mission to "create the next marketplace that the world goes crazy for," our company has been scaling up the fashion and collectible marketplace "SNKRDUNK." Against the backdrop of recent active consumer spending on high-priced goods and a shift in purchasing behavior conscious of resale value, we have now strengthened our lineup of import and luxury brands.

We aim for further business growth by providing a valuable experience to more customers.

In conjunction with this, the "IMPORT BRAND SELECTION Campaign" will be held from Thursday, April 9th, where popular import and luxury brands can be purchased at even greater discounts. During the period, some eligible brands can be purchased with a discount of up to 10,000 JPY.

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Source: PR TIMES
Category: Partnership
Organizations: SODA Inc. / PRADA / Loewe

SNKRDUNK Significantly Expands Handling of Import Luxury Brands such as Prada, Loewe, and Rick Owens

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