SNKRDUNK Massively Expands Handling of Import and Luxury Brands such as 'Prada', 'Loewe', and 'Rick Owens'
SODA Inc., operator of SNKRDUNK, has officially started handling about 40,000 import luxury brand items by integrating inventory from the acquired store 'Stok', offering items at an average 20% discount.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 20:00
- 🔍 Collected: April 9, 2026 at 11:31
- 🤖 AI Analyzed: April 20, 2026 at 12:21 (264h 49m after Collected)
SODA Inc. (Headquarters: Shibuya-ku, Tokyo, CEO: Yuta Uchiyama, hereinafter 'SODA'), the operator of 'SNKRDUNK', will comprehensively expand its handling of import luxury brands and strengthen sales in the apparel category.
We have integrated all inventory information and sales resources of overseas boutiques, mainly in Europe, held by the luxury brand store 'Stok' (*1), whose business we acquired in January this year. This enables customers to purchase approximately 40,000 import luxury brand items on SNKRDUNK.
We offer a wide selection of brand-new inventory, from luxury brands such as 'PRADA' and 'Loewe' to designer brands like 'Acne Studios' and 'Rick Owens'. We plan to steadily expand the lineup for both men and women, aiming to reach a total of 1.5 million items by December 2026.
Furthermore, through inventory integration with overseas boutiques and local authorized dealers, we can sell items that are already sold out in Japan and offer most products at a price discounted on average by about 20% from the domestic retail price. (*2) (*3)
*1 Notice concerning the conclusion of a business transfer agreement with SODA Inc. and franky Inc. https://soda-inc.jp/news/20260106_stok
*2 Discount rates may fluctuate depending on the exchange rate.
*3 Some products may be excluded.
Under the mission to 'create the next marketplace that the world will be crazy about', our company has been scaling up 'SNKRDUNK', a fashion & collectible marketplace. Against the backdrop of recent aggressive consumption trends toward high-priced items and changes in purchasing behavior conscious of resale value, we have now strengthened our assortment of import luxury brands.
We aim for further business growth by providing valuable experiences to more customers.
In conjunction with this, we will hold the 'IMPORT BRAND SELECTION Campaign' from Thursday, April 9, where popular import luxury brands can be purchased at even better prices. During the period, select targeted brands will be available for up to 10,000 yen off.
We have integrated all inventory information and sales resources of overseas boutiques, mainly in Europe, held by the luxury brand store 'Stok' (*1), whose business we acquired in January this year. This enables customers to purchase approximately 40,000 import luxury brand items on SNKRDUNK.
We offer a wide selection of brand-new inventory, from luxury brands such as 'PRADA' and 'Loewe' to designer brands like 'Acne Studios' and 'Rick Owens'. We plan to steadily expand the lineup for both men and women, aiming to reach a total of 1.5 million items by December 2026.
Furthermore, through inventory integration with overseas boutiques and local authorized dealers, we can sell items that are already sold out in Japan and offer most products at a price discounted on average by about 20% from the domestic retail price. (*2) (*3)
*1 Notice concerning the conclusion of a business transfer agreement with SODA Inc. and franky Inc. https://soda-inc.jp/news/20260106_stok
*2 Discount rates may fluctuate depending on the exchange rate.
*3 Some products may be excluded.
Under the mission to 'create the next marketplace that the world will be crazy about', our company has been scaling up 'SNKRDUNK', a fashion & collectible marketplace. Against the backdrop of recent aggressive consumption trends toward high-priced items and changes in purchasing behavior conscious of resale value, we have now strengthened our assortment of import luxury brands.
We aim for further business growth by providing valuable experiences to more customers.
In conjunction with this, we will hold the 'IMPORT BRAND SELECTION Campaign' from Thursday, April 9, where popular import luxury brands can be purchased at even better prices. During the period, select targeted brands will be available for up to 10,000 yen off.