[Japan's First*] Liquid Toothpaste 'BRESMILE WASH' Upgrades to 3rd Generation, Featuring 4 Active Ingredients to Prevent Bad Breath and Periodontal Disease
Socialtech Co., Ltd. will relaunch its liquid toothpaste 'BRESMILE WASH' on May 12, 2026. It achieves Japan's first combination of four active ingredients, providing comprehensive oral care for bad breath, periodontal disease prevention, and stain removal. The packaging has also been improved for easier use.
📋 Article Processing Timeline
- 📰 Published: May 8, 2026 at 19:40
- 🔍 Collected: May 8, 2026 at 11:02
- 🤖 AI Analyzed: May 8, 2026 at 11:39 (37 min after Collected)
Socialtech Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Toru Mochizuki; hereinafter 'Socialtech') will relaunch 'BRESMILE WASH', a liquid toothpaste from its 'BRESMILE' brand, on Tuesday, May 12, 2026.
《Official Website: https://bresmile.jp/》
■ Background of the Renewal
May marks the full swing of face-to-face communication. Dry mouth countermeasures are key to etiquette.
As the hustle and bustle of a new lifestyle settle down, May brings a full return to face-to-face communication.
During opportunities for close-up conversations and smiles, awareness of etiquette heightens, with concerns like 'Is my bad breath bothering others?' and 'Are my teeth stains noticeable?'
Furthermore, the fatigue and stress unique to this season can easily lead to 'dry mouth,' which is a major cause of oral problems such as bad breath.
Therefore, with the desire to 'provide easy and authentic care for daily confidence,' the company has implemented six significant version upgrades.
3rd Generation BRESMILE WASH
<6 Points of Evolution to Create Your Smile and Confidence>
1. Added active ingredients, achieving [Japan's First*] combination of 4 active ingredients!
This is Japan's first liquid toothpaste for e-commerce to contain four active ingredients.
With just 'daily rinsing and brushing,' it provides comprehensive care for adult oral concerns, from bad breath prevention to stain removal (e.g., tobacco stains) and periodontal disease prevention.
*According to research by Nanto Co., Ltd.
2. Increased shining nanocapsule ingredients to 22 types!
The number of ingredients that regulate the oral environment, such as Centella Asiatica extract (CICA)*, has been significantly increased from the conventional 10 types to 22 types.
Proprietary technology miniaturizes the ingredients, allowing them to thoroughly penetrate uneven surfaces and fine gaps in teeth.
*Purpose of blending: wetting agent
3. 'Neo Clean System' to create an oral environment less prone to problems
Socialtech's unique 'Neo Clean System' (containing 3 ingredients including cherry-derived yeast extract, patent pending), born from years of skincare research and biotechnology, has been adopted.
It leads to an oral environment less prone to problems through the power of bio and herbs.
4. Prevents dry mouth, which causes bad breath! Added 3 types of 'moisturizing ingredients'
To prevent dry mouth, which is a source of bad breath, three new ingredients—'placenta extract*', 'hydrolyzed eggshell membrane*', and 'hydrolyzed conchiolin liquid (pearl extract)*'—which are attracting attention in beauty serums, have been added to maintain oral moisture.
*Purpose of blending: wetting liquid
5. Double coating ingredients prevent re-adhesion of stains! For smooth, white teeth
Sodium polyphosphate*1 and sodium metaphosphate*2, which have high tooth coating effects, have been miniaturized using proprietary technology and added. In addition to lifting stains through brushing, they make it difficult for new stains to adhere, allowing even those who enjoy coffee and tea to aim for smooth, translucent white teeth.
*1 Purpose of blending: cleaning agent
*2 Purpose of blending: metal chelating agent
6. New, easier-to-hold package for a comfortable daily routine
The unique aluminum spout pouch has been further improved for easier gripping.
By attaching the spout diagonally, it achieves outstanding ease of use, allowing the right amount to be dispensed quickly even on busy mornings.
■ Future Outlook
Socialtech will continue to develop products that closely align with the real voices of its customers.
Beyond improving the oral care experience with the '3rd Generation BRESMILE WASH,' we will expand our innovative product lineup to match changes in lifestyle, contributing to the rich smiles and healthy lives of more people.
Product Overview
Product Name: BRESMILE WASH
Trade Name: BRESMILE WASH-01
Category: Liquid Toothpaste (Quasi-drug)
Renewal Date: May 12, 2026
Volume: 270mL
《BRESMILE Official Shop》
Official Website: https://bresmile.jp/
Amazon: https://www.amazon.co.jp/stores/page/0DE153BD-0884-4F04-8F16-0DF1DE95542E/
Rakuten: https://www.rakuten.co.jp/bresmile/
Qoo10: https://www.qoo10.jp/shop/socialtech
Yahoo! Shopping: https://store.shopping.yahoo.co.jp/socialtech/
Official Instagram: https://www.instagram.com/bresmile_official/
Official X: htt
《Official Website: https://bresmile.jp/》
■ Background of the Renewal
May marks the full swing of face-to-face communication. Dry mouth countermeasures are key to etiquette.
As the hustle and bustle of a new lifestyle settle down, May brings a full return to face-to-face communication.
During opportunities for close-up conversations and smiles, awareness of etiquette heightens, with concerns like 'Is my bad breath bothering others?' and 'Are my teeth stains noticeable?'
Furthermore, the fatigue and stress unique to this season can easily lead to 'dry mouth,' which is a major cause of oral problems such as bad breath.
Therefore, with the desire to 'provide easy and authentic care for daily confidence,' the company has implemented six significant version upgrades.
3rd Generation BRESMILE WASH
<6 Points of Evolution to Create Your Smile and Confidence>
1. Added active ingredients, achieving [Japan's First*] combination of 4 active ingredients!
This is Japan's first liquid toothpaste for e-commerce to contain four active ingredients.
With just 'daily rinsing and brushing,' it provides comprehensive care for adult oral concerns, from bad breath prevention to stain removal (e.g., tobacco stains) and periodontal disease prevention.
*According to research by Nanto Co., Ltd.
2. Increased shining nanocapsule ingredients to 22 types!
The number of ingredients that regulate the oral environment, such as Centella Asiatica extract (CICA)*, has been significantly increased from the conventional 10 types to 22 types.
Proprietary technology miniaturizes the ingredients, allowing them to thoroughly penetrate uneven surfaces and fine gaps in teeth.
*Purpose of blending: wetting agent
3. 'Neo Clean System' to create an oral environment less prone to problems
Socialtech's unique 'Neo Clean System' (containing 3 ingredients including cherry-derived yeast extract, patent pending), born from years of skincare research and biotechnology, has been adopted.
It leads to an oral environment less prone to problems through the power of bio and herbs.
4. Prevents dry mouth, which causes bad breath! Added 3 types of 'moisturizing ingredients'
To prevent dry mouth, which is a source of bad breath, three new ingredients—'placenta extract*', 'hydrolyzed eggshell membrane*', and 'hydrolyzed conchiolin liquid (pearl extract)*'—which are attracting attention in beauty serums, have been added to maintain oral moisture.
*Purpose of blending: wetting liquid
5. Double coating ingredients prevent re-adhesion of stains! For smooth, white teeth
Sodium polyphosphate*1 and sodium metaphosphate*2, which have high tooth coating effects, have been miniaturized using proprietary technology and added. In addition to lifting stains through brushing, they make it difficult for new stains to adhere, allowing even those who enjoy coffee and tea to aim for smooth, translucent white teeth.
*1 Purpose of blending: cleaning agent
*2 Purpose of blending: metal chelating agent
6. New, easier-to-hold package for a comfortable daily routine
The unique aluminum spout pouch has been further improved for easier gripping.
By attaching the spout diagonally, it achieves outstanding ease of use, allowing the right amount to be dispensed quickly even on busy mornings.
■ Future Outlook
Socialtech will continue to develop products that closely align with the real voices of its customers.
Beyond improving the oral care experience with the '3rd Generation BRESMILE WASH,' we will expand our innovative product lineup to match changes in lifestyle, contributing to the rich smiles and healthy lives of more people.
Product Overview
Product Name: BRESMILE WASH
Trade Name: BRESMILE WASH-01
Category: Liquid Toothpaste (Quasi-drug)
Renewal Date: May 12, 2026
Volume: 270mL
《BRESMILE Official Shop》
Official Website: https://bresmile.jp/
Amazon: https://www.amazon.co.jp/stores/page/0DE153BD-0884-4F04-8F16-0DF1DE95542E/
Rakuten: https://www.rakuten.co.jp/bresmile/
Qoo10: https://www.qoo10.jp/shop/socialtech
Yahoo! Shopping: https://store.shopping.yahoo.co.jp/socialtech/
Official Instagram: https://www.instagram.com/bresmile_official/
Official X: htt