The 'Father of Hair Growth' arrives, featuring Father of Ultra! 'CHAP UP' takes over the escalators at Bic Camera Ikebukuro Main Store with special visuals.

©Tsuburaya Productions Visuals on the 1F-2F escalator walls and ceiling at Bic Camera Ikebukuro Main Store

SocialTech, Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Toru Mochizuki), representing the men's hair care brand 'CHAP UP'—which includes hair growth tonics, shampoos, and more, and has surpassed 13 million units in cumulative series sales*1—has appointed 'Father of Ultra' to promote its No. 1 web-selling hair growth tonic*2, 'CHAP UP Hair Growth Lotion'. Special visuals of the 'Father of Hair Growth' (CHAP UP) have been displayed on the walls and ceilings alongside the escalators at the Bic Camera Ikebukuro Main Store since February 4, 2026.

*1 Research by SocialTech, October 2025

*2 Research by Tsushin Shinbun, December 2025. Based on sales of major 'men's hair growth tonics' sold primarily online (April 2023 - March 2024)

A legendary hero dominates the escalator space!

'Father of Ultra', who has consistently cheered on men everywhere as an ambassador for CHAP UP, now appears in a massive visual display at the Bic Camera Ikebukuro Main Store, allowing fans to experience his overwhelming presence and reliability.

The high-impact design, spanning from the walls beside the escalators to the ceiling, captivates the gaze of every visiting customer. We invite you to experience firsthand this powerful message of encouragement from the 'Father of Hair Growth' to all those facing concerns about thinning hair.

©Tsuburaya Productions Visuals on the 1F-2F escalator walls and ceiling at Bic Camera Ikebukuro Main Store

Display Overview

・Location: Bic Camera Ikebukuro Main Store (Escalator walls and ceiling)

・Scheduled Display Start Date: Wednesday, February 4, 2026

※ Please refrain from making inquiries to the store or its staff.

What is 'CHAP UP Hair Growth Lotion'?

'CHAP UP Hair Growth Lotion' is a quasi-drug hair growth tonic formulated with carefully selected active ingredients to condition the scalp environment and nurture healthy hair. Thanks to the patronage of many customers, it boasts a track record of being the No. 1 web-selling product for nine consecutive years*, and is supported by men across a wide range of generations.

Medicated Hair Growth Tonic: CHAP UP

《Product Overview》

Product Name: Medicated Hair Growth Tonic: CHAP UP

Content: 120mL

Efficacy/Effects: Hair growth, thinning hair, itching, prevention of hair loss, dandruff, hair loss after illness or childbirth, hair nourishment, promotion of hair growth, promotion of hair regeneration

Sales Channel: Official Website

Sales Name: Medicated CHAP UP-04

*Research by Tsushin Shinbun (November 2016 / April 2018 / April 2019 / June 2020 / August 2021 / December 2022 / December 2023 / December 2024 / December 2025)

《 CHAP UP Official Shop 》

Official Website: https://chapup.jp/

Amazon: https://www.amazon.co.jp/stores/TOP/page/09065293-B88C-40F6-82CD-36524690D548

Rakuten: https://www.rakuten.co.jp/chap-up/

Qoo10: https://www.qoo10.jp/shop/socialtech

Yahoo! Shopping: https://store.shopping.yahoo.co.jp/socialtech/

Official Instagram: https://www.instagram.com/chapup_official/

Official X: https://x.com/chapupofficial

▼ Contact Information

Email Address: info@chapup.jp