'Cheers! Coolish!' HASSYADAI social and Lotte to continue project supporting the future of youth nationwide in 2026.
HASSYADAI social and Lotte will continue their collaborative project using 'Coolish' to support the future of high school students in FY2026.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 19:30
- 🔍 Collected: April 9, 2026 at 11:00
- 🤖 AI Analyzed: April 18, 2026 at 19:15 (224h 14m after Collected)
General Incorporated Association HASSYADAI social (Location: Minato-ku, Tokyo; Co-Representative Directors: Keiichi Katsuyama, Soichiro Miura; hereinafter "HASSYADAI social") and Lotte Co., Ltd. (Location: Shinjuku-ku, Tokyo; Representative Director and President: Hideki Nakajima; hereinafter "Lotte") will continue to collaborate this year with the "drinkable ice cream" "Coolish" as a "Cool Live Partner." This joint project supports the future of high school-aged youth nationwide through school lectures and other activities.
## Close to the struggles of educational frontlines, powering up lectures for the whole country
In current school education settings, teachers are struggling daily under various constraints to provide career education and multifaceted support to young people. Hand in hand with these front-line teachers, HASSYADAI social has delivered free "CHOOSE YOUR LIFE Lectures" to over 600 educational institutions nationwide.
Based on the proven track record that encounters with various adults and role models positively change the lives of young people, we will continue to power up our lectures by inviting diverse guests and deliver "life choices" to schools nationwide.
## Background and purpose of the project
Since FY2025, we have been collaborating with Lotte's "Coolish" as a "Cool Live Partner" to support the daily lives and challenges of young people.
Last year, we implemented initiatives to boost the future of youth, including the "National Lecture Project," which delivered lectures by HASSYADAI social on hot summer gymnasium stages along with the hand-delivery of "Coolish" drinkable ice cream, and the release of a promotional movie featuring the highly anticipated young artist "komsume."
About last year's initiatives: https://note.com/hassyadai_social/n/n5143241ab291
We will implement this collaboration again this year. We will provide an incredibly pleasant experience where coolness and sweetness seep into minds and bodies heated up in hot gymnasiums. The collaboration between HASSYADAI social and "Coolish" will be a powerful push for young people who wish to "still choose their own life" to take their first step in their careers.
## Close to the struggles of educational frontlines, powering up lectures for the whole country
In current school education settings, teachers are struggling daily under various constraints to provide career education and multifaceted support to young people. Hand in hand with these front-line teachers, HASSYADAI social has delivered free "CHOOSE YOUR LIFE Lectures" to over 600 educational institutions nationwide.
Based on the proven track record that encounters with various adults and role models positively change the lives of young people, we will continue to power up our lectures by inviting diverse guests and deliver "life choices" to schools nationwide.
## Background and purpose of the project
Since FY2025, we have been collaborating with Lotte's "Coolish" as a "Cool Live Partner" to support the daily lives and challenges of young people.
Last year, we implemented initiatives to boost the future of youth, including the "National Lecture Project," which delivered lectures by HASSYADAI social on hot summer gymnasium stages along with the hand-delivery of "Coolish" drinkable ice cream, and the release of a promotional movie featuring the highly anticipated young artist "komsume."
About last year's initiatives: https://note.com/hassyadai_social/n/n5143241ab291
We will implement this collaboration again this year. We will provide an incredibly pleasant experience where coolness and sweetness seep into minds and bodies heated up in hot gymnasiums. The collaboration between HASSYADAI social and "Coolish" will be a powerful push for young people who wish to "still choose their own life" to take their first step in their careers.
FAQ
What is the 'CHOOSE YOUR LIFE Lecture'?
It is a free lecture provided by Hashiradai Social, where diverse adults and role models visit schools across the country to offer young people a range of life choices.
How is Lotte 'Coolish' involved?
Lotte 'Coolish' supports the lecture activities as a 'Cool Live Partner' and provides the ice treat 'Coolish' to young people.
How can schools apply for this lecture?
Schools can inquire through the application portal for educational institutions on the official website or a dedicated page of Hashiradai Social.