For the First Time Ever, Snack Mamas from Across the Country Gather in Kyobashi, Tokyo! 'YOKOCHO WONDERLAND in TOKYO' to be Held

"Snack Yokocho" (operated by Online Snack Yokocho Culture Inc., CEO: Mayuko Igarashi), which has redefined the unique Japanese night culture of "snacks" as a tourism resource and co-created with companies and local governments, will host its first-ever urban snack festival, "YOKOCHO WONDERLAND in TOKYO." The event will be held three times over three months—April, May, and June 2026—at Tokyo Square Garden in Kyobashi, Tokyo. This event is the first attempt to expand the snack experience, which has been developed as individual "points," into a city-scale "surface." Active snack mamas from all 47 prefectures of Japan, who run their own establishments mainly in Tokyo, will gather in one place. They will create a "yokocho space" in the heart of the city where the warmth and culture of various parts of Japan intersect. It will also re-present snacks as a form of communication culture where people can connect naturally, providing an exchange experience that transcends generations and nationalities. Snack experience tickets are limited for each session and will be sold in advance online, with some tickets also planned for sale on the day of the event. Sales begin today. Official Event Website: https://yokochowonderland.tokyo/​

Tokyo's nightlife is now drawing attention from around the world. In 2025, Tokyo was ranked number one in the world in the nightlife category of the Mori Memorial Foundation's "Global Power City Index (GPCI)." Behind this is the unique Japanese "snack experience." The conversations with the mama, the toasts with the person sitting next to you, the spontaneous interactions. The appeal of a snack is not the food and drink itself, but the experience of meeting "people." This event is an initiative to visualize this experiential value in a festival format and implement it in the middle of the city.

This event is not simply a nostalgic gathering for Showa-era culture. It reconstructs the yokocho culture that has continued since the Showa era into the nightlife of present-day Tokyo. At its core is the snack experience ticket (3,000 yen per ticket, tax excluded). The ticket includes access to multiple establishments, one first drink, and a set of appetizers. This is not a fee for alcohol, but a participation fee for a "migratory communication experience" of visiting multiple mamas and engaging in different conversations. Each time you move to a new spot, a new encounter is born, allowing you to experience the essence of yokocho, the "bar-hopping culture."

Each snack booth will offer mama-selected drinks, such as sake from their hometowns or popular drinks from their actual establishments (additional drinks are available at each booth for a separate fee). Meet, wander, and connect with multiple mamas in one night. An urban snack festival is born, transforming Tokyo's night from something you "see" to something you "participate in."

YOKOCHO WONDERLAND in TOKYO: 3 Key Points