Regarding the Change of Tohoku Regional Headquarters Director
SME Support, Japan's Tohoku Regional Headquarters announced a personnel change, with Shinjin Sato appointed as the new Director as of April 1, Reiwa 8 (2026).
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- 📰 Published: April 1, 2026 at 20:00
SME Support, Japan (Organization for Small & Medium Enterprises and Regional Innovation, JAPAN) Tohoku Regional Headquarters announces a change in its Director due to a personnel reassignment effective April 1, Reiwa 8 (2026), as detailed below.
【Appointment】 (Effective April 1)
Organization for Small & Medium Enterprises and Regional Innovation, JAPAN, Tohoku Regional Headquarters, Director: Shinjin Sato
Biography

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April 1989 |
Mitsui Bank, Ltd. (Currently Sumitomo Mitsui Banking Corporation) |
Joined the bank |
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March 2015 |
〃 |
Retired |
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April 2015 |
Organization for Small & Medium Enterprises and Regional Innovation, JAPAN |
Joined the organization |
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April 2015 |
〃 |
Mutual Aid Business Promotion Department |
Counselor, Mutual Aid Fund Group |
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April 2018 |
〃 |
Mutual Aid Business Promotion Department |
Manager, Mutual Aid Fund Management Section, Mutual Aid Fund Group |
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June 2022 |
〃 |
Chubu Regional Headquarters |
Executive Counselor for Planning and Coordination |
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April 2024 |
〃 |
Planning Department |
General Manager, Public Relations and Information Strategy Office |
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April 2026 |
〃 |
Tohoku Regional Headquarters |
Director (Current position) |
【Retirement】 (Effective March 31)
Organization for Small & Medium Enterprises and Regional Innovation, JAPAN, Tohoku Regional Headquarters, Director: Tomonori Yanai

<Organization for Small & Medium Enterprises and Regional Innovation, JAPAN (SME Support, Japan)>
SME Support, Japan is a policy-implementing organization whose purpose is to contribute to the development of Japan's economy by promoting innovation and regional economic revitalization for SMEs, micro-businesses, and startups aiming for autonomous development and continuation of their businesses. To solve management challenges for SMEs seeking sustainable growth in response to changes in the business environment, we provide direct hands-on support, human resource development, operation of mutual aid systems, various financial support, and business opportunities, while also cooperating to improve the support capabilities of related SME support organizations.
FAQ
Who is the new Director?
Shinjin Sato has been appointed as the Director of SME Support, Japan's Tohoku Regional Headquarters, effective April 1, Reiwa 8 (2026).
Who was the former Director?
Tomonori Yanai retired as the Director of SME Support, Japan's Tohoku Regional Headquarters, effective March 31, Reiwa 8 (2026).
What is the new Director's background?
He previously worked at Mitsui Bank (now Sumitomo Mitsui Banking Corporation) and held positions in SME Support, Japan's Mutual Aid Business Promotion Department and Planning Department before becoming Tohoku Regional Headquarters Director.