≪Recommended for Gifts≫ "Sweets, by THE_B" Launch! Introducing the New Plant-Based "Gluten-Free Cookie Box" – Gentle on the Body and Perfect for Loved Ones!
The concept shop "THE_B" has launched a new plant-based sweets line. The first product, "Gluten-Free Cookie Box," is free from dairy, eggs, wheat, and white sugar, offering a healthy and sophisticated gift option starting April 25th.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 18:01
- 🔍 Collected: April 24, 2026 at 09:31
- 🤖 AI Analyzed: April 25, 2026 at 05:19 (19h 48m after Collected)
"Gluten-Free Cookie Box" ¥3,200 (tax included)
■ "The Better Choice" as a Gift for Your Loved Ones
"Sweets, by THE_B" is a new sweets series born under THE_B's concept, "The Better choice for the Best life."
The first product, the "Gluten-Free Cookie Box," was developed with the theme of "a gift you'll want to give to someone special."
Making choices that are gentle on both the body and the earth more natural and accessible. We propose a new form of gifting that goes beyond "choosing because it's healthy" to aligning with the feeling of caring for loved ones.
■ Body-Conscious Cookies Made Only with Plant-Derived Ingredients
The "Gluten-Free Cookie Box" is made with a base of rice flour and okara (soy pulp), using only plant-derived ingredients. It is completely free from dairy, eggs, wheat flour, and white sugar, fulfilling various "free" requirements.
- Dairy-Free
- Egg-Free
- Gluten-Free (No wheat flour)
- White Sugar-Free
Taihaku sesame oil is used for the fats, providing a light flavor that is resistant to oxidation and lacks a strong scent. Furthermore, by combining soy milk and almond powder, we have achieved a sophisticated texture that is rich yet not too heavy. For sweetness, maple syrup and beet sugar are used to bring out a gentle sweetness that highlights the original flavors of the ingredients.
We also focused on the thickness of the cookies and the selection of materials to achieve a crisp texture.
They pair perfectly with coffee or tea and are recommended as a companion for your relaxing time at home.
"I want people to enjoy what they love without compromise while staying healthy," and "I want people to eat safely and deliciously without worrying about allergies." This cookie box fulfills those thoughts when choosing a gift for a loved ones and will delight a wide range of people.
■ Four Flavor Varieties
We offer four types of flavors, each with its own unique character:
- Cacao: A mature taste with the depth of bitter cacao and the richness of chocolate chips.
- Plain: A simple, timeless flavor where you can enjoy the gentle sweetness of rice flour and okara.
- Matcha: A calm taste where the high-quality aroma of matcha harmonizes with a hint of bitterness.
- Framboise: A charming piece with a natural hue and a refreshing tartness and elegant aroma.
■ Product Overview
Product Name: Gluten-Free Cookie Box
Release Date: April 25th (Saturday)
Price: 3,200 yen (tax included)
Sales Location: THE_B stores
■ Store Introduction
- Omotesando Store -
Location: 1F Dai-ni Kuyou Building, 5-10-2 Minami-Aoyama, Minato-ku, Tokyo 107-0062
Hours: 10:00–19:30 (LO 19:00)
Tel: 03-6805-0587
- Nakameguro Store -
Location: 1F Natural Square Building, 1-16-6 Kamimeguro, Meguro-ku, Tokyo 153-0051
Hours: 10:00–19:30 (LO 19:00)
Tel: 03-6303-0882
THE_B
The Better choice for the Best life.
Make a better choice from the current options for the best life.
THE_B is a concept shop that proposes good choices and lifestyles for the global environment and society surrounding us, and for our irreplaceable selves.
Our menu mainly consists of salad bowls, smoothies, and fruit bowls using vegan ingredients and superfoods, designed with health and the environment in mind.
We also offer a wide range of sustainable items, such as collaboration eco-cups with Stojo and lunch boxes.
■ "The Better Choice" as a Gift for Your Loved Ones
"Sweets, by THE_B" is a new sweets series born under THE_B's concept, "The Better choice for the Best life."
The first product, the "Gluten-Free Cookie Box," was developed with the theme of "a gift you'll want to give to someone special."
Making choices that are gentle on both the body and the earth more natural and accessible. We propose a new form of gifting that goes beyond "choosing because it's healthy" to aligning with the feeling of caring for loved ones.
■ Body-Conscious Cookies Made Only with Plant-Derived Ingredients
The "Gluten-Free Cookie Box" is made with a base of rice flour and okara (soy pulp), using only plant-derived ingredients. It is completely free from dairy, eggs, wheat flour, and white sugar, fulfilling various "free" requirements.
- Dairy-Free
- Egg-Free
- Gluten-Free (No wheat flour)
- White Sugar-Free
Taihaku sesame oil is used for the fats, providing a light flavor that is resistant to oxidation and lacks a strong scent. Furthermore, by combining soy milk and almond powder, we have achieved a sophisticated texture that is rich yet not too heavy. For sweetness, maple syrup and beet sugar are used to bring out a gentle sweetness that highlights the original flavors of the ingredients.
We also focused on the thickness of the cookies and the selection of materials to achieve a crisp texture.
They pair perfectly with coffee or tea and are recommended as a companion for your relaxing time at home.
"I want people to enjoy what they love without compromise while staying healthy," and "I want people to eat safely and deliciously without worrying about allergies." This cookie box fulfills those thoughts when choosing a gift for a loved ones and will delight a wide range of people.
■ Four Flavor Varieties
We offer four types of flavors, each with its own unique character:
- Cacao: A mature taste with the depth of bitter cacao and the richness of chocolate chips.
- Plain: A simple, timeless flavor where you can enjoy the gentle sweetness of rice flour and okara.
- Matcha: A calm taste where the high-quality aroma of matcha harmonizes with a hint of bitterness.
- Framboise: A charming piece with a natural hue and a refreshing tartness and elegant aroma.
■ Product Overview
Product Name: Gluten-Free Cookie Box
Release Date: April 25th (Saturday)
Price: 3,200 yen (tax included)
Sales Location: THE_B stores
■ Store Introduction
- Omotesando Store -
Location: 1F Dai-ni Kuyou Building, 5-10-2 Minami-Aoyama, Minato-ku, Tokyo 107-0062
Hours: 10:00–19:30 (LO 19:00)
Tel: 03-6805-0587
- Nakameguro Store -
Location: 1F Natural Square Building, 1-16-6 Kamimeguro, Meguro-ku, Tokyo 153-0051
Hours: 10:00–19:30 (LO 19:00)
Tel: 03-6303-0882
THE_B
The Better choice for the Best life.
Make a better choice from the current options for the best life.
THE_B is a concept shop that proposes good choices and lifestyles for the global environment and society surrounding us, and for our irreplaceable selves.
Our menu mainly consists of salad bowls, smoothies, and fruit bowls using vegan ingredients and superfoods, designed with health and the environment in mind.
We also offer a wide range of sustainable items, such as collaboration eco-cups with Stojo and lunch boxes.