[For Corporations and Local Governments] Sakura Mall, a Virtual Shopping Mall on Roblox, Begins Recruiting Tenants
SmileMe Inc. has launched a tenant recruitment campaign for 'Sakura Mall,' a virtual commercial facility on Roblox. It allows companies and local governments to quickly enter the metaverse for Gen Z marketing without building their own worlds, featuring low costs (from 300k JPY) and continuous user traffic generated from offline events.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 21:50
- 🔍 Collected: April 8, 2026 at 13:30
- 🤖 AI Analyzed: April 20, 2026 at 19:05 (293h 34m after Collected)
SmileMe Inc. (Headquarters: Saitama City, Saitama Prefecture, CEO: Yuta Yamaguchi / Education Brand: SMILETECH+) has fully launched the recruitment of tenant stores for the virtual commercial facility "Sakura Mall" developed on Roblox.
Sakura Mall is Japan's first corporate-invited metaverse mall where companies and local governments can open tenant stores to provide PR and brand experiences targeting Gen Z and children.
Sakura Mall Official Website: https://www.smileme.co.jp/sakuramall/
■ The "Tenant Opening" Option That Changes the Common Sense of Entering Roblox
Roblox is a game platform used by over 200 million monthly users across more than 180 countries worldwide. Famous domestic and international companies such as SHIBUYA109, IKEA, NIKE, and Sanrio are successively entering the platform, and it is rapidly gaining attention as a marketing channel for Gen Z and Gen Alpha.
On the other hand, when a company independently develops a Roblox world, it is generally considered to require development costs ranging from millions to tens of millions of yen, along with a production period of 3 to 6 months.
Sakura Mall solves this issue in the form of "tenant openings."
By simply opening a booth within the mall, companies can enter Roblox in as little as two weeks without having to develop their own world. SmileMe handles all tenant production, making implementation possible with production costs starting from 300,000 yen and a monthly fee starting from 30,000 yen.
■ A Mechanism That Continues to Attract Customers Without Additional Advertising Investment
Many Roblox worlds face the challenge of user inflow dropping to zero once advertising is paused.
At Sakura Mall, continuous user inflow is achieved from real-world touchpoints through the programming and design experience events that SmileMe regularly holds at commercial facilities and local municipalities across Japan.
Because the effectiveness of attracting customers is included in the opening fee, tenant companies will continue to draw visitors without the need for additional advertising investment.
[Track Record of Attracting Customers (No ads used, driven solely through in-house events)]
- Approximately 6,000 visitors during the demo operation period in the summer holidays of 2025 alone.
- Cumulative event participants: Over 400,000 people (conducted at commercial facilities nationwide).
- During the full-scale operation phase, we plan to combine measures such as in-Roblox advertising to further expand the scale of user acquisition.
Sakura Mall is Japan's first corporate-invited metaverse mall where companies and local governments can open tenant stores to provide PR and brand experiences targeting Gen Z and children.
Sakura Mall Official Website: https://www.smileme.co.jp/sakuramall/
■ The "Tenant Opening" Option That Changes the Common Sense of Entering Roblox
Roblox is a game platform used by over 200 million monthly users across more than 180 countries worldwide. Famous domestic and international companies such as SHIBUYA109, IKEA, NIKE, and Sanrio are successively entering the platform, and it is rapidly gaining attention as a marketing channel for Gen Z and Gen Alpha.
On the other hand, when a company independently develops a Roblox world, it is generally considered to require development costs ranging from millions to tens of millions of yen, along with a production period of 3 to 6 months.
Sakura Mall solves this issue in the form of "tenant openings."
By simply opening a booth within the mall, companies can enter Roblox in as little as two weeks without having to develop their own world. SmileMe handles all tenant production, making implementation possible with production costs starting from 300,000 yen and a monthly fee starting from 30,000 yen.
■ A Mechanism That Continues to Attract Customers Without Additional Advertising Investment
Many Roblox worlds face the challenge of user inflow dropping to zero once advertising is paused.
At Sakura Mall, continuous user inflow is achieved from real-world touchpoints through the programming and design experience events that SmileMe regularly holds at commercial facilities and local municipalities across Japan.
Because the effectiveness of attracting customers is included in the opening fee, tenant companies will continue to draw visitors without the need for additional advertising investment.
[Track Record of Attracting Customers (No ads used, driven solely through in-house events)]
- Approximately 6,000 visitors during the demo operation period in the summer holidays of 2025 alone.
- Cumulative event participants: Over 400,000 people (conducted at commercial facilities nationwide).
- During the full-scale operation phase, we plan to combine measures such as in-Roblox advertising to further expand the scale of user acquisition.