V Point Service to Launch at Wendy's First Kitchen and First Kitchen on June 29

Wendy's Japan Co., Ltd., First Kitchen Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Osamu Murase; hereinafter "First Kitchen"), V Point Marketing Co., Ltd. (Headquarters: Yokohama-shi, Kanagawa Prefecture; President & CEO: Seigo Hirota; hereinafter "V Point Marketing"), and Sumitomo Mitsui Card Company, Limited (Headquarters: Koto-ku, Tokyo; President & CEO: Yukihiko Onishi; hereinafter "Sumitomo Mitsui Card") will launch a service on Monday, June 29, 2026, at all 104 "Wendy's First Kitchen" and "First Kitchen" stores operated by First Kitchen (excluding racecourse stores), where customers can earn and use V Points by presenting their mobile V Card.

"Wendy's First Kitchen" is a collaboration between the American hamburger chain "Wendy's" and the Japanese-born "First Kitchen." It offers a wide range of fast food items, including authentic American hamburgers and original fresh pasta, and operates 74 stores*1, primarily in the Kanto and Kansai regions, serving many customers. "First Kitchen," founded in 1977 and born in Japan, is a hamburger chain with 30 stores*1 nationwide. It is popular for its unique menu items not found in conventional hamburger shops, such as the "Bacon Egg Burger," which is tailored to the delicate Japanese palate, as well as flavored fries, pasta, and desserts. "Wendy's First Kitchen" and "First Kitchen" each have distinct characteristics, offering common menus alongside products that leverage the strengths of each brand.

Through this initiative, customers using "Wendy's First Kitchen" and "First Kitchen" operated by First Kitchen will earn V Points as shopping points at a rate of 1 point per 200 yen (tax included) when they present their mobile V Card, available through the V Point app or other means, at the time of payment. Furthermore, by paying with a Sumitomo Mitsui Card*3, customers can also earn V Points as payment points.

The accumulated points can be used at "Wendy's First Kitchen" and "First Kitchen" at a rate of 1 point = 1 yen, as well as at approximately 160,000 V Point partner stores nationwide and approximately 100 million Visa member stores worldwide*4.

In addition, to commemorate the launch of the V Point service, customers who use the mobile V Card will receive a "【Wendy's First Kitchen】【First Kitchen】5pt V Card Coupon" without fail. Between Monday, June 29, and Friday, July 31, customers can pre-set the relevant V Card coupon through the V Point app or other means, and by presenting their mobile V Card at "Wendy's First Kitchen" or "First Kitchen," they will receive 5 V Points. Please take advantage of this great opportunity to visit "Wendy's First Kitchen" and "First Kitchen."

First Kitchen, V Point Marketing, and Sumitomo Mitsui Card will continue to provide services that delight many customers through the V Point service at "Wendy's First Kitchen" and "First Kitchen."

*1 As of Sunday, May 31, 2026

*2 Only mobile V Cards are eligible.

*3 Credit cards on which V Points can be earned are eligible. For details, please check the Sumitomo Mitsui Card website.

*4 For in-person payments, stores where Visa contactless payment is available are eligible.

<Overview of V Point Service at "Wendy's First Kitchen" and "First Kitchen">

- Service Start Date: Monday, June 29, 2026

- Eligible Stores: All "Wendy's First Kitchen" and "First Kitchen" stores (excluding racecourse stores)

* Please check the following for a list of stores.

"Wendy's First Kitchen" https://wendys-firstkitchen.co.jp/shop/

"First Kitchen" https://www.first-kitchen.co.jp/shop/

- Earning Rate: When presenting a mobile V Card at the time of payment, 1 point is earned for every 200 yen (tax included).

- Redemption Rate: When presenting a mobile V Card at the time of payment, 1 point can be used as 1 yen.

* This service is limited to mobile V Cards.

* For details on the V Point service, please check the following websites.

V Point Marketing Special Site: https://web.tsite.jp/vpoint/

Sumitomo Mitsui Card Special Site: https://www.smbc-card.com/camp/totalvpoint_mirror/index.html

<Overview of "【Wendy's First Kitchen】【First Kitchen】5pt V Card Coupon">

- Coupon Distribution Period: Monday, June 29, 2026, 0:00 to Friday, July 31, 2026, 23:59

- Coupon Page: https://web.tsite.jp/app/push/coupon260629/

- Eligible Stores: All "Wendy's First Kitchen" and "First Kitchen" stores (excluding racecourse stores)

- Coupon Details: By setting the relevant coupon from the V Point app or other means and presenting a mobile V Card at the time of payment at "Wendy's First Kitchen" or "First Kitchen," you will earn 5 V Points. For detailed instructions on how to use V Card coupons, please check here (https://web.tsite.jp/serv/tcardcoupon/).