Freshness Burger Launches V Point Service Nationwide on June 10

Freshness Co., Ltd. (Headquarters: Yokohama City, Kanagawa Prefecture; President: Kentaro Saito; hereinafter "Freshness") of the Colowide Group, V Point Marketing Co., Ltd. (Headquarters: Yokohama City, Kanagawa Prefecture; Representative Director, President and Executive Officer: Seigo Hirota; hereinafter "V Point Marketing"), and Sumitomo Mitsui Card Co., Ltd. (Headquarters: Koto-ku, Tokyo; Representative Director, President and CEO: Yukihiko Onishi; hereinafter "Sumitomo Mitsui Card") will start a service where V Points can be earned and used at the hamburger chain "Freshness Burger" operated by Freshness nationwide, from Wednesday, June 10, 2026.

"Freshness Burger" is a burger cafe that provides products with a focus on ingredients and handmade quality, such as specialty hamburgers made with domestic fresh vegetables and juicy patties, french fries from Hokkaido, and fresh drinks prepared in-store, under the concept of "a burger cafe where adults can relax." As a place to enjoy a little luxury in everyday life in a spacious and relaxing environment, it currently operates 153 stores (*1) nationwide.

In addition to the track record of introducing V Points at "Gyu-Kaku" operated by Reins International Inc. and "Steak Miya" operated by Atom Corp., which are also part of the Colowide Group, and expectations for the future expansion of the V Point service, V Points will be introduced as the first common point service at "Freshness Burger."

Through this initiative, customers using Freshness Burger stores eligible for V Points will earn 1 V Point as a shopping point for every 200 yen (excluding tax) when presenting a card that earns V Points (*2), such as a Mobile V Card available from the V Point app at the time of payment at the store. Furthermore, if paid with a Sumitomo Mitsui Card (*3), V Points will be additionally earned as settlement points. The accumulated points can be used as 1 point = 1 yen at "Freshness Burger," as well as at approximately 160,000 V Point partner stores nationwide and approximately 100 million Visa affiliated stores (*4) worldwide.

Additionally, to commemorate the start of the V Point service at "Freshness Burger," a "Campaign where V Points are tripled any number of times during the period" will be held. During the campaign period from Wednesday, June 10 to Friday, July 31, by entering from the campaign site and presenting a card that earns V Points, V Points will be tripled as shopping points. Since it will be tripled any number of times during the period, please enjoy your meals at the store on this occasion.

Freshness, V Point Marketing, and Sumitomo Mitsui Card will continue to provide services that please many customers through the V Point service at "Freshness Burger."

*1 As of Wednesday, June 10, 2026
*2 Eligible cards include Mobile V Card, T Card, V Point Card with payment function, and character-designed V Point Card.
*3 Credit cards that earn V Points are eligible. For details, please check the Sumitomo Mitsui Card website.
*4 For face-to-face payments, stores that accept Visa touch payments are eligible.

[Overview of V Point Service at "Freshness Burger"]
- Service start date: Wednesday, June 10, 2026
- Eligible stores: All 149 stores
* Rakuten Mobile Saikyo Park Miyagi Store, Mizuho PayPay Dome Fukuoka Store, Jungle Cafe Store, and Higashiyama Zoo and Botanical Gardens ZOOASIS are excluded.
* Online payments such as mobile orders are excluded from the V Point service.
- Grant rate: 1 point for every 200 yen (excluding tax)
- Usage rate: 1 point = 1 yen value
* For details of the V Point service, please check the following websites.
V Point Marketing Special Site: https://web.tsite.jp/vpoint/
Sumitomo Mitsui Card Special Site: https://www.smbc-card.com/camp/totalvpoint_mirror/index.html

[Overview of "Freshness Burger V Point Service Start Commemoration! V Points Tripled Anytime, Any Number of Times Campaign"]
- Campaign period: Wednesday, June 10, 2026, 0:00 to Friday, July 31, 23:59
- Campaign site: https://cpn.tsite.jp/detail/en910039444001
- Benefit content: By entering from the campaign site and presenting a card that earns V Points such as an app at the checkout of an eligible store, V Points will be tripled.
* It can be used any number of times during the campaign period.
- Eligible stores: Freshness Burger stores eligible for the V Point service
- Scheduled grant date: Campaign points for the double portion will be awarded at the end of July for usage in June, and at the end of August for usage in July.
* The timing of point granting may fluctuate due to system circumstances.

Deliciousness and Peace of Mind, That is the Quality of Freshness
Carefully handmade, delicious, and good for the body. That is the basic principle of Freshness Burger's menu. "Deliciousness" that can be eaten with peace of mind, is healthy, conveys the producer's feelings from the ingredients, and satisfies not only the stomach but also the heart. While inheriting such commitments, we provide a slightly luxurious place to enjoy everyday life, along with a "space" where you can spend time slowly and calmly.