Sumitomo Mitsui Card Company, Limited (Headquarters: Koto-ku, Tokyo; President and CEO: Yukihiko Ohnishi; hereinafter 'Sumitomo Mitsui Card') is conducting the 16th edition of its 'Touch Happy' project from Thursday, April 16, 2026, to Wednesday, September 30, 2026. This project contributes to building a sustainable world through cashless payments.
For this 16th edition, every time you use your smartphone for a 'Credit Card Ride' for daily commuting, Sumitomo Mitsui Card will donate 10 yen per ride to JEAN, a general incorporated association working to solve marine debris issues, with a maximum donation limit of 3 million yen.
'Touch Happy' is a project where Sumitomo Mitsui Card makes donations to organizations tackling social issues for the next generation, based on the number of contactless payments made with eligible cards. Since its launch in February 2020, the project has donated a total of approximately 56 million yen to over 10 partner organizations.
Now that contactless card payments have become a part of daily life, the project has been partially renewed to change the target usage for each edition, allowing customers to experience the convenience of 'contactless payment' in scenes beyond shopping.
The theme for the 16th edition, the first after the renewal, is 'Your Credit Card Ride Leads to Social Contribution.' When you make your daily commute a 'Credit Card Ride' on your smartphone, Sumitomo Mitsui Card will donate based on the number of rides to JEAN.
Why not participate in Touch Happy by switching your daily commute to a smartphone 'Credit Card Ride'?
<About Touch Happy 16th Edition>
Period Thursday, April 16, 2026 – Wednesday, September 30, 2026
Campaign Overview When you use 'Credit Card Ride' with a smartphone set up with an eligible credit card, Sumitomo Mitsui Card will donate 10 yen per ride to JEAN (maximum donation: 3 million yen).
*No entry is required for the campaign. *Donation recipients are subject to change without notice. *Please check the special page for details on the 'Touch Happy 16th Edition.'
Detail Page https://www.smbc-card.com/brand/touchhappy/index_no16.jsp
The 'Touch Happy' project will continue to aim for a society where everyone can be happy and a joyful future, together with customers and partner organizations through cashless payments.
FACT BOX
- Source: PR TIMES
- Category: キャンペーン