Your 'Credit Card Ride' Leads to Social Contribution: 'Touch Happy 16th Edition' Now Underway
Sumitomo Mitsui Card has launched the 16th edition of its 'Touch Happy' project. For every 'Credit Card Ride' taken via smartphone, the company will donate 10 yen to JEAN, an organization dedicated to solving marine waste issues.
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- 📰 Published: April 27, 2026 at 20:00
- 🔍 Collected: April 27, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 02:51 (15h 19m after Collected)
Sumitomo Mitsui Card Company, Limited (Headquarters: Koto-ku, Tokyo; President and CEO: Yukihiko Ohnishi; hereinafter 'Sumitomo Mitsui Card') is conducting the 16th edition of its 'Touch Happy' project from Thursday, April 16, 2026, to Wednesday, September 30, 2026. This project contributes to building a sustainable world through cashless payments.
For this 16th edition, every time you use your smartphone for a 'Credit Card Ride' for daily commuting, Sumitomo Mitsui Card will donate 10 yen per ride to JEAN, a general incorporated association working to solve marine debris issues, with a maximum donation limit of 3 million yen.
'Touch Happy' is a project where Sumitomo Mitsui Card makes donations to organizations tackling social issues for the next generation, based on the number of contactless payments made with eligible cards. Since its launch in February 2020, the project has donated a total of approximately 56 million yen to over 10 partner organizations.
Now that contactless card payments have become a part of daily life, the project has been partially renewed to change the target usage for each edition, allowing customers to experience the convenience of 'contactless payment' in scenes beyond shopping.
The theme for the 16th edition, the first after the renewal, is 'Your Credit Card Ride Leads to Social Contribution.' When you make your daily commute a 'Credit Card Ride' on your smartphone, Sumitomo Mitsui Card will donate based on the number of rides to JEAN.
Why not participate in Touch Happy by switching your daily commute to a smartphone 'Credit Card Ride'?
■ Period
Thursday, April 16, 2026 – Wednesday, September 30, 2026
■ Campaign Overview
When you use 'Credit Card Ride' with a smartphone set up with an eligible credit card, Sumitomo Mitsui Card will donate 10 yen per ride to JEAN (maximum donation: 3 million yen).
*No entry is required for the campaign.
*Donation recipients are subject to change without notice.
*Please check the special page for details on the 'Touch Happy 16th Edition.'
■ Detail Page
https://www.smbc-card.com/brand/touchhappy/index_no16.jsp
The 'Touch Happy' project will continue to aim for a society where everyone can be happy and a joyful future, together with customers and partner organizations through cashless payments.