Sumitomo Mitsui Card Acquires Naming Rights for Nagasaki Stadium City Food Hall - Contributing to Regional Sports and Hub Development through Cardholder Perks and Nagasaki Velca Partnership
Sumitomo Mitsui Card acquires naming rights for the food hall at Nagasaki Stadium City and launches member benefits, including a future partnership with pro basketball team Nagasaki Velca.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 02:00
- 🔍 Collected: April 1, 2026 at 17:37
- 🤖 AI Analyzed: April 17, 2026 at 05:11 (371h 33m after Collected)
Sumitomo Mitsui Card Company, Limited (Headquarters: Koto-ku, Tokyo / Representative Director, President and CEO: Yukihiko Onishi; hereinafter "Sumitomo Mitsui Card") will commence a partnership for the food hall at Nagasaki Stadium City, planned and operated by Regional Creation Nagasaki Co., Ltd. (Headquarters: Nagasaki City, Nagasaki Prefecture / Representative Director and President: Hideki Iwashita; hereinafter "Regional Creation Nagasaki"), starting April 1, 2026.
Through this partnership, the company will acquire the naming rights for the food hall within the facility and provide special benefits for Sumitomo Mitsui Card members at select stores inside the venue. This partnership aims to enhance the visitor experience by offering cardholder perks and promoting payment services.
In addition to this partnership, a separate partnership is planned with the professional basketball club "Nagasaki Velca," which is based at the same facility.
■ Partnership Details
1. Food Hall Partnership Agreement and Acquisition of Naming Rights
By acquiring the naming rights to the food hall in Nagasaki Stadium City, Sumitomo Mitsui Card will strengthen its brand and service exposure within the facility. Under the theme of "Seamless days," which visualizes visitors enjoying their spectator experience without feeling any stress regarding payments, multiple design illustrations will be displayed on the walls. The designs are originally created by illustrator/graphic designer Yunosuke.
2. Provision of Special Benefits for Sumitomo Mitsui Card Members
Special benefits will be provided to customers holding a Sumitomo Mitsui Card Numberless Card or Olive at select stores within Nagasaki Stadium City. The stores and services currently eligible for these benefits are as follows.
* The details of the benefits are subject to change in the future.
3. Partnership with Nagasaki Velca
A partnership is planned with the professional basketball club "Nagasaki Velca," whose home ground is Nagasaki Stadium City, starting from the 2026-2027 season. We plan to offer advantageous benefits exclusively for Sumitomo Mitsui Card members. Details of the services will be announced separately at a later date.
Going forward, Sumitomo Mitsui Card will continue to provide valuable services to more customers by offering new payment experiences linked with sports and entertainment. Furthermore, through cooperation with Regional Creation Nagasaki and Nagasaki Velca, we will contribute to the development of the local community and the promotion of sports culture.
Through this partnership, the company will acquire the naming rights for the food hall within the facility and provide special benefits for Sumitomo Mitsui Card members at select stores inside the venue. This partnership aims to enhance the visitor experience by offering cardholder perks and promoting payment services.
In addition to this partnership, a separate partnership is planned with the professional basketball club "Nagasaki Velca," which is based at the same facility.
■ Partnership Details
1. Food Hall Partnership Agreement and Acquisition of Naming Rights
By acquiring the naming rights to the food hall in Nagasaki Stadium City, Sumitomo Mitsui Card will strengthen its brand and service exposure within the facility. Under the theme of "Seamless days," which visualizes visitors enjoying their spectator experience without feeling any stress regarding payments, multiple design illustrations will be displayed on the walls. The designs are originally created by illustrator/graphic designer Yunosuke.
2. Provision of Special Benefits for Sumitomo Mitsui Card Members
Special benefits will be provided to customers holding a Sumitomo Mitsui Card Numberless Card or Olive at select stores within Nagasaki Stadium City. The stores and services currently eligible for these benefits are as follows.
* The details of the benefits are subject to change in the future.
3. Partnership with Nagasaki Velca
A partnership is planned with the professional basketball club "Nagasaki Velca," whose home ground is Nagasaki Stadium City, starting from the 2026-2027 season. We plan to offer advantageous benefits exclusively for Sumitomo Mitsui Card members. Details of the services will be announced separately at a later date.
Going forward, Sumitomo Mitsui Card will continue to provide valuable services to more customers by offering new payment experiences linked with sports and entertainment. Furthermore, through cooperation with Regional Creation Nagasaki and Nagasaki Velca, we will contribute to the development of the local community and the promotion of sports culture.
FAQ
Where can I receive the Sumitomo Mitsui Card benefits?
Benefits will be available at select stores, including the food hall, within Nagasaki Stadium City.
Which types of cards are eligible?
The Sumitomo Mitsui Card Numberless Card and the 'Olive' comprehensive financial service are eligible.
When does the partnership with Nagasaki Velca begin?
The partnership with the professional basketball club 'Nagasaki Velca' is scheduled to start from the 2026-2027 season.