Sumitomo Mitsui Card's Acquisition of V Point Marketing as a Subsidiary
Sumitomo Mitsui Card acquired V Point Marketing (formerly CCCMK Holdings Co., Ltd.) as a subsidiary on March 31, 2026, based on an announcement dated October 3, 2025. CCCMK Holdings changed its company name to V Point Marketing on April 1, 2026. The SMBC Group aims to evolve "V Point" into the "No. 1 point" and "No. 1 database marketing" to become the most preferred common point for both consumers and businesses.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 10:15
- 🤖 AI Analyzed: April 15, 2026 at 23:33 (349h 17m after Collected)
Sumitomo Mitsui Financial Group (President and Group CEO: Tatsu Nakajima; hereinafter "Sumitomo Mitsui Financial Group," and its group collectively "SMBC Group"), Sumitomo Mitsui Card Co., Ltd. (Representative Director, President and CEO: Yukihiko Onishi; hereinafter "Sumitomo Mitsui Card"), Culture Convenience Club Co., Ltd. (Representative Director, President and CEO: Yoshinori Takahashi; hereinafter "CCC"), and V Point Marketing Co., Ltd. (Representative Director, President and Executive Officer: Seigo Hirota; hereinafter "V Point Marketing") announce that, based on the announcement dated October 3, 2025, V Point Marketing (then known as CCCMK Holdings Co., Ltd.) became a subsidiary of Sumitomo Mitsui Card on March 31, 2026. CCCMK Holdings changed its company name to V Point Marketing on April 1, 2026.
[Reference] News Release dated October 3, 2025: Sumitomo Mitsui Card's Additional Acquisition of CCCMKHD Shares and Becoming a Subsidiary
https://www.smbc-card.com/company/news/news0002080.pdf
Leveraging the comprehensive strengths of the SMBC Group, we aim to make "V Point" the "No. 1 point" and "No. 1 database marketing," and execute strategies and market development to provide new value, evolving V Point into the most chosen common point for both consumers and businesses.
■Overview of Each Company
