Sumitomo Mitsui Card Acquires Naming Rights for Nagasaki Stadium City Food Hall ~ Contributing to the Development of Regional Sports and Exchange Hubs Through Card Member Benefits and Partnership with Nagasaki Velca ~
Sumitomo Mitsui Card will acquire naming rights for the food hall at Nagasaki Stadium City starting April 1, 2026, and will offer preferential treatment to its card members. A partnership with the professional basketball club "Nagasaki Velca" is also planned, contributing to the development of regional sports and exchange hubs.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 02:00
- 🔍 Collected: April 1, 2026 at 17:37
- 🤖 AI Analyzed: April 21, 2026 at 15:49 (478h 11m after Collected)
Sumitomo Mitsui Card Co., Ltd. (Headquarters: Koto-ku, Tokyo / Representative Director, President and CEO: Yukihiko Onishi; hereinafter, Sumitomo Mitsui Card) will commence a partnership with the food hall at Nagasaki Stadium City, planned and operated by Regional Creation Nagasaki Co., Ltd. (Headquarters: Nagasaki City, Nagasaki Prefecture / Representative Director and President: Hideki Iwashita; hereinafter, Regional Creation Nagasaki), starting April 1, 2026.
Through this partnership, Sumitomo Mitsui Card will acquire the naming rights for the food hall within the facility and offer preferential benefits to its card members at some stores within the facility. This partnership aims to enhance the visitor experience by providing card member benefits and promoting payment services.
Separately from this partnership, a partnership with the professional basketball club "Nagasaki Velca," based at the same facility, is also planned.
### ■ Partnership Details
### 1. Food Hall Partnership Agreement and Naming Rights Acquisition
Sumitomo Mitsui Card will acquire the naming rights for the food hall within Nagasaki Stadium City, strengthening the exposure of Sumitomo Mitsui Card's brand and services within the facility. The design theme, "Seamless days," aims to allow visitors to Nagasaki Stadium City to enjoy their viewing experience without stress regarding payments. Multiple design drawings will be displayed on the walls. The designs were created by illustrator/graphic designer Yunosuke.
### 2. Provision of Preferential Benefits for Sumitomo Mitsui Card Members
At some stores within Nagasaki Stadium City, preferential benefits will be offered to customers holding Sumitomo Mitsui Card's Numberless Card and Olive. The stores and services currently eligible for benefits are as follows:
* Please note that the content of benefits may change in the future.
Through this partnership, Sumitomo Mitsui Card will acquire the naming rights for the food hall within the facility and offer preferential benefits to its card members at some stores within the facility. This partnership aims to enhance the visitor experience by providing card member benefits and promoting payment services.
Separately from this partnership, a partnership with the professional basketball club "Nagasaki Velca," based at the same facility, is also planned.
### ■ Partnership Details
### 1. Food Hall Partnership Agreement and Naming Rights Acquisition
Sumitomo Mitsui Card will acquire the naming rights for the food hall within Nagasaki Stadium City, strengthening the exposure of Sumitomo Mitsui Card's brand and services within the facility. The design theme, "Seamless days," aims to allow visitors to Nagasaki Stadium City to enjoy their viewing experience without stress regarding payments. Multiple design drawings will be displayed on the walls. The designs were created by illustrator/graphic designer Yunosuke.
### 2. Provision of Preferential Benefits for Sumitomo Mitsui Card Members
At some stores within Nagasaki Stadium City, preferential benefits will be offered to customers holding Sumitomo Mitsui Card's Numberless Card and Olive. The stores and services currently eligible for benefits are as follows:
* Please note that the content of benefits may change in the future.