SmartShare, Developer of SNS Marketing Tool "OWNLY," Strengthens Original Game Production and Provision to Enhance Fan Engagement ~Produces Beard Papa's New Promotion "Run and Jump Beard Papa"~
SmartShare Inc., which develops and provides the SNS marketing tool "OWNLY," has announced the production and provision of the original game "Run and Jump Beard Papa" for a new promotion by Beard Papa, a cream puff specialty store operated by DAY TO LIFE Inc. Going forward, SmartShare will strengthen its provision of game content that directly leads to SNS dissemination and fan cultivation.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 15:30
- 🔍 Collected: May 1, 2026 at 07:01
- 🤖 AI Analyzed: May 1, 2026 at 07:11 (10 min after Collected)
SmartShare Inc. (Shibuya-ku, Tokyo; Representative Director: Taichi Matsuda; hereinafter "the Company"), which develops and provides the SNS marketing tool "OWNLY," announces that it has produced and provided the original game "Run and Jump Beard Papa" for a new promotion by Beard Papa, a cream puff specialty store operated by DAY TO LIFE Inc. (Kita-ku, Osaka; Representative Director: Kenkichi Sugiuchi).
The Company will continue to strengthen the "provision of game content" that directly leads to SNS dissemination and fan cultivation, in parallel with its main service "OWNLY."
■ Background and Aim: Why an "SNS Marketing Company" Creates Games
Traditional SNS campaigns primarily focused on expanding awareness through "follow & repost," but in recent years, the importance of "experiential content" that allows users to deeply experience a brand's world and spontaneously share it has increased. Leveraging its expertise gained from supporting many companies' SNS marketing through OWNLY, the Company has begun providing "game content that easily generates SNS shares (UGC creation)."
In this Beard Papa promotion, beyond mere information dissemination, by providing a run-action game where users can intuitively control the brand character, we are supporting the fostering of familiarity with the brand and the acquisition of deep engagement.
■ SmartShare's Strength in "Games × SNS"
Our game content is designed with SNS compatibility as the top priority.
Seamless experience completed in a browser: No app download required. Users can participate with one tap from a smartphone or PC browser, preventing user drop-off.
SNS (X・Instagram) sharing flow: A mechanism is built to smoothly share game results to each SNS from the score screen after gameplay. This taps into users' desire to "show off their scores" and "share their results," naturally promoting UGC (User Generated Content) creation.
[Reference] Campaign deployment in conjunction with OWNLY
By combining with our SNS marketing tool "OWNLY," it is possible to build campaigns that centrally manage everything from UGC collection to lottery and DM sending, such as "presents for users who share game results with a specific hashtag."
■ Game Overview
Title: Run and Jump Beard Papa
Distribution Period: Scheduled from Monday, April 27, 2026 to Monday, August 31, 2026
Play Fee: Free
Play Environment: Browser on smartphones, PCs, etc.
Game Site URL: https://games.ownly.jp/beardpapa-run/
Details Page URL: https://www.beardpapa.jp/news/4124/
Concept: This is a side-scrolling action game based on the concept of protecting cream puff dough's "crispy texture" from its greatest enemy, humidity. Players jump over puddles that appear one after another, collecting cream puffs and aiming for the goal. It's easy to enjoy for both children and adults with simple controls, and players who successfully reach the goal will receive a coupon code usable on the official Beard Papa app.
■ How to participate and apply for the release commemorative campaign
Follow Beard Papa's official X account (@beard_papa) and repost the campaign post.
5 winners will receive a 1,000 yen Beard Papa eGift. (Application period: until Wednesday, May 6, 2026)
■ SmartShare Inc. Overview
Company Name: SmartShare Inc.
Representative: Taichi Matsuda
Established: 2011
Location: Roze Hikawa 3F, 2-22-14 Higashi, Shibuya-ku, Tokyo 150-0011
Business Activities:
SNS marketing tool "OWNLY"
Supports major SNS such as X (formerly Twitter) / Instagram / LINE / TikTok
Significantly reduces operational man-hours by centralizing campaign management
UGC (User Generated Content) collection and analysis functions
BPO (Campaign Office Outsourcing)
Comprehensive support for campaign operations, including application management, inquiry handling, and prize shipping
Over 700 campaign office management achievements
Campaigns can be launched in as little as 5 business days
Contract Development Business
Mini-game production – Engagement enhancement measures linked to SNS campaigns
Owned media function development – Custom development to meet unique corporate needs
DX projects for local governments/companies – Business efficiency improvement support through system/app development
Corporate Site: https://www.smartshare
Keywords:
The Company will continue to strengthen the "provision of game content" that directly leads to SNS dissemination and fan cultivation, in parallel with its main service "OWNLY."
■ Background and Aim: Why an "SNS Marketing Company" Creates Games
Traditional SNS campaigns primarily focused on expanding awareness through "follow & repost," but in recent years, the importance of "experiential content" that allows users to deeply experience a brand's world and spontaneously share it has increased. Leveraging its expertise gained from supporting many companies' SNS marketing through OWNLY, the Company has begun providing "game content that easily generates SNS shares (UGC creation)."
In this Beard Papa promotion, beyond mere information dissemination, by providing a run-action game where users can intuitively control the brand character, we are supporting the fostering of familiarity with the brand and the acquisition of deep engagement.
■ SmartShare's Strength in "Games × SNS"
Our game content is designed with SNS compatibility as the top priority.
Seamless experience completed in a browser: No app download required. Users can participate with one tap from a smartphone or PC browser, preventing user drop-off.
SNS (X・Instagram) sharing flow: A mechanism is built to smoothly share game results to each SNS from the score screen after gameplay. This taps into users' desire to "show off their scores" and "share their results," naturally promoting UGC (User Generated Content) creation.
[Reference] Campaign deployment in conjunction with OWNLY
By combining with our SNS marketing tool "OWNLY," it is possible to build campaigns that centrally manage everything from UGC collection to lottery and DM sending, such as "presents for users who share game results with a specific hashtag."
■ Game Overview
Title: Run and Jump Beard Papa
Distribution Period: Scheduled from Monday, April 27, 2026 to Monday, August 31, 2026
Play Fee: Free
Play Environment: Browser on smartphones, PCs, etc.
Game Site URL: https://games.ownly.jp/beardpapa-run/
Details Page URL: https://www.beardpapa.jp/news/4124/
Concept: This is a side-scrolling action game based on the concept of protecting cream puff dough's "crispy texture" from its greatest enemy, humidity. Players jump over puddles that appear one after another, collecting cream puffs and aiming for the goal. It's easy to enjoy for both children and adults with simple controls, and players who successfully reach the goal will receive a coupon code usable on the official Beard Papa app.
■ How to participate and apply for the release commemorative campaign
Follow Beard Papa's official X account (@beard_papa) and repost the campaign post.
5 winners will receive a 1,000 yen Beard Papa eGift. (Application period: until Wednesday, May 6, 2026)
■ SmartShare Inc. Overview
Company Name: SmartShare Inc.
Representative: Taichi Matsuda
Established: 2011
Location: Roze Hikawa 3F, 2-22-14 Higashi, Shibuya-ku, Tokyo 150-0011
Business Activities:
SNS marketing tool "OWNLY"
Supports major SNS such as X (formerly Twitter) / Instagram / LINE / TikTok
Significantly reduces operational man-hours by centralizing campaign management
UGC (User Generated Content) collection and analysis functions
BPO (Campaign Office Outsourcing)
Comprehensive support for campaign operations, including application management, inquiry handling, and prize shipping
Over 700 campaign office management achievements
Campaigns can be launched in as little as 5 business days
Contract Development Business
Mini-game production – Engagement enhancement measures linked to SNS campaigns
Owned media function development – Custom development to meet unique corporate needs
DX projects for local governments/companies – Business efficiency improvement support through system/app development
Corporate Site: https://www.smartshare
Keywords: