SmartHR's 10th Anniversary Special Website Wins Gold at the 47th Japan BtoB Advertising Awards
SmartHR, Inc. (CEO: Masato Serizawa) announced that its 10th-anniversary special website won the Gold Prize in the 'Website (Corporate/School PR)' category at the 47th Japan BtoB Advertising Awards. Launched in June 2025, the site commemorates the company's 10 years of growth and shares its vision for the future.
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- 📰 Published: May 26, 2026 at 22:00
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SmartHR, Inc. (HQ: Minato-ku, Tokyo; CEO: Masato Serizawa) announced that its 10th-anniversary special website won the Gold Prize in the 'Website (Corporate/School PR)' category at the 47th Japan BtoB Advertising Awards, organized by the Japan BtoB Advertising Association.
About the Japan BtoB Advertising Awards:
This competition, held since 1980, aims to promote and develop BtoB advertising, recognizing excellent work in corporate communication and production techniques.
The award-winning site, titled 'What People and Society Truly Want,' was launched in June 2025 with support from design firm Torque Co., Ltd. and planning group Tsudoi Inc. It reflects on a decade of growth with customers and conveys aspirations for the next 10 years.
The creative concept is based on SmartHR's core philosophy of 'creating what people truly need.' The design features rich colors for the future and highly expressive messaging. The site includes content involving both internal and external stakeholders.
SmartHR provides the cloud HR and labor management software 'SmartHR' under the mission of 'well-working: eliminating social issues related to labor and creating a society where everyone can work as themselves.'
About SmartHR, Inc.:
Established in January 2013, the company launched 'SmartHR' in November 2015. It offers HR and labor management functions, including attendance and payroll, talent management features for organizational strategy, and various integrations through 'SmartHR Plus.'
About the Japan BtoB Advertising Awards:
This competition, held since 1980, aims to promote and develop BtoB advertising, recognizing excellent work in corporate communication and production techniques.
The award-winning site, titled 'What People and Society Truly Want,' was launched in June 2025 with support from design firm Torque Co., Ltd. and planning group Tsudoi Inc. It reflects on a decade of growth with customers and conveys aspirations for the next 10 years.
The creative concept is based on SmartHR's core philosophy of 'creating what people truly need.' The design features rich colors for the future and highly expressive messaging. The site includes content involving both internal and external stakeholders.
SmartHR provides the cloud HR and labor management software 'SmartHR' under the mission of 'well-working: eliminating social issues related to labor and creating a society where everyone can work as themselves.'
About SmartHR, Inc.:
Established in January 2013, the company launched 'SmartHR' in November 2015. It offers HR and labor management functions, including attendance and payroll, talent management features for organizational strategy, and various integrations through 'SmartHR Plus.'
FAQ
SmartHRの10周年記念特設サイトは何の賞を受賞しましたか？
第47回日本BtoB広告賞の「ウェブサイト〈企業・学校PR〉の部」で金賞を受賞しました。
日本BtoB広告賞とはどのような賞ですか？
BtoB広告の普及・振興を目的として1980年から開催されているコンテストです。企業コミュニケーション活動やその制作技術の優れた作品を表彰しています。
SmartHRの10周年特設サイトはいつ公開されましたか？
2025年6月に公開されました。
特設サイトの制作に協力した企業はどこですか？
デザインファームの株式会社トルクと、企画集団の株式会社ツドイが制作協力を行いました。
SmartHRのコーポレートミッションは何ですか？
「well-working 労働にまつわる社会課題をなくし、誰もがその人らしく働ける社会をつくる。」です。