SmartHR Achieves No. 1 Market Share for 7th Consecutive Year, Registered Companies Surpass 80,000
SmartHR has secured the top share in the labor management cloud market for seven consecutive years. Surpassing 80,000 registered companies, the platform is evolving into a comprehensive HR and payroll core system supporting human capital management through data integration.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 20:00
- 🔍 Collected: April 28, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 13:27 (1h 55m after Collected)
SmartHR Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Masato Serizawa; hereinafter "the Company") announced that its cloud-based human resources and labor management software "SmartHR" has achieved the No. 1 market share in terms of shipment value in the labor management cloud market for seven consecutive years since 2018. The company expects to maintain this top position for an eighth consecutive year in FY2026 (*1). Driven by market growth and expanding adoption, the number of registered companies has surpassed 80,000 (*2).
Background and Breakdown of 7 Consecutive Years of No. 1 Share
Launched in 2015 with labor management functions aimed at improving operational efficiency, "SmartHR" has spent 10 years pursuing efficiency in HR and labor tasks and enhancing corporate productivity, providing features to create environments where everyone can work in their own way. Today, in addition to its original labor management focus, the platform has evolved into a "Human Resources and Payroll Core System" that covers the entire HR/labor domain through new features such as "Payroll" and "Attendance Management," utilizing accumulated personnel data. Furthermore, by accelerating its entry into peripheral fields such as "ID Management" to solve problems in the IT systems domain, it supports corporate productivity improvement and the realization of "well-working."
In recent years, Japan has seen an increasing diversification of workers due to a declining labor force, coupled with a growing interest in human capital management, making it crucial to build organizations that are chosen by employees. In response to these changes in the labor environment, demand for products that support HR/labor efficiency and effective talent management is rising annually. In this survey, "SmartHR" continued to secure the No. 1 share in major categories. The fact that registered companies exceeded 80,000 indicates not only continued support in the labor management field but also the expanding use of the platform as an employee data infrastructure among large enterprises. The company supports back-office operations for all types of organizations through product accessibility improvements, expansion of multi-language support, business area expansion via M&A and collaborations, and development into high-specialty consulting. Toward the realization of a "well-working" society, the company will continue to provide new functions and improvements as a product supporting back-office domains, contributing to an environment where everyone can work in their own way.
Items awarded No. 1 in the "HRTech Cloud Market Reality and Outlook 2025 Edition" survey:
- HRTech Cloud: Shipment Value
- Labor Management Cloud: Shipment Value, Sales by Industry (Distribution/Consumer Goods, Services, Manufacturing, Public, School, Finance/Insurance), Sales by Department User Size (3,000+ people, 1,000-2,999, 300-999, 100-299, 50-99)
*1: Deloitte Tohmatsu Mick Economic Research Institute Co., Ltd. "HRTech Cloud Market Reality and Outlook 2025 Edition" Labor Management Cloud Market/Shipment Value (FY2024)
*2: Number of tenants that have completed business establishment registration on SmartHR (excluding tenants that have processed withdrawal)
About Cloud HR and Labor Management Software "SmartHR"
"SmartHR" is a cloud-based HR and labor software with the No. 1 share for seven consecutive years. It paperlessly handles various labor procedures such as employment contracts, onboarding, attendance, and payroll. Its talent management features utilize accumulated employee data to promote optimal personnel placement and development, supporting data-driven human capital management. Furthermore, the "SmartHR Plus" app store service enhances customization for individual companies and ensures accurate and secure data integration.
SmartHR Inc. established on January 23, 2013, launched "SmartHR" in November 2015. It provides labor management functions achieving operational efficiency by digitizing processes, along with talent management functions supporting organizational strategy using accumulated information.
Background and Breakdown of 7 Consecutive Years of No. 1 Share
Launched in 2015 with labor management functions aimed at improving operational efficiency, "SmartHR" has spent 10 years pursuing efficiency in HR and labor tasks and enhancing corporate productivity, providing features to create environments where everyone can work in their own way. Today, in addition to its original labor management focus, the platform has evolved into a "Human Resources and Payroll Core System" that covers the entire HR/labor domain through new features such as "Payroll" and "Attendance Management," utilizing accumulated personnel data. Furthermore, by accelerating its entry into peripheral fields such as "ID Management" to solve problems in the IT systems domain, it supports corporate productivity improvement and the realization of "well-working."
In recent years, Japan has seen an increasing diversification of workers due to a declining labor force, coupled with a growing interest in human capital management, making it crucial to build organizations that are chosen by employees. In response to these changes in the labor environment, demand for products that support HR/labor efficiency and effective talent management is rising annually. In this survey, "SmartHR" continued to secure the No. 1 share in major categories. The fact that registered companies exceeded 80,000 indicates not only continued support in the labor management field but also the expanding use of the platform as an employee data infrastructure among large enterprises. The company supports back-office operations for all types of organizations through product accessibility improvements, expansion of multi-language support, business area expansion via M&A and collaborations, and development into high-specialty consulting. Toward the realization of a "well-working" society, the company will continue to provide new functions and improvements as a product supporting back-office domains, contributing to an environment where everyone can work in their own way.
Items awarded No. 1 in the "HRTech Cloud Market Reality and Outlook 2025 Edition" survey:
- HRTech Cloud: Shipment Value
- Labor Management Cloud: Shipment Value, Sales by Industry (Distribution/Consumer Goods, Services, Manufacturing, Public, School, Finance/Insurance), Sales by Department User Size (3,000+ people, 1,000-2,999, 300-999, 100-299, 50-99)
*1: Deloitte Tohmatsu Mick Economic Research Institute Co., Ltd. "HRTech Cloud Market Reality and Outlook 2025 Edition" Labor Management Cloud Market/Shipment Value (FY2024)
*2: Number of tenants that have completed business establishment registration on SmartHR (excluding tenants that have processed withdrawal)
About Cloud HR and Labor Management Software "SmartHR"
"SmartHR" is a cloud-based HR and labor software with the No. 1 share for seven consecutive years. It paperlessly handles various labor procedures such as employment contracts, onboarding, attendance, and payroll. Its talent management features utilize accumulated employee data to promote optimal personnel placement and development, supporting data-driven human capital management. Furthermore, the "SmartHR Plus" app store service enhances customization for individual companies and ensures accurate and secure data integration.
SmartHR Inc. established on January 23, 2013, launched "SmartHR" in November 2015. It provides labor management functions achieving operational efficiency by digitizing processes, along with talent management functions supporting organizational strategy using accumulated information.