App Store SmartHR Plus Releases 'Favorites' Feature
SmartHR has launched a 'Favorites' feature on its app store 'SmartHR Plus'. This allows users to save apps they are considering, streamlining the selection and internal approval processes for B2B software.
📋 Article Processing Timeline
- 📰 Published: April 13, 2026 at 20:00
- 🔍 Collected: April 13, 2026 at 16:35
- 🤖 AI Analyzed: April 19, 2026 at 20:10 (147h 34m after Collected)
SmartHR Plus, the app store service provided by SmartHR, Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Masato Serizawa), launched a "Favorites" feature on April 9, 2026, allowing users to stock up on apps they are interested in on the store.
■ Background of Feature Addition
"SmartHR Plus" provides a variety of applications that integrate with SmartHR, and currently publishes 80 applications together with many partner companies (*1). On the other hand, there were many voices from customers considering the introduction of applications saying, "I don't know which app suits our company," and "I want to compare multiple apps, but I can't fully organize the information."
In the introduction of BtoB services, the user and the decision-maker are often different, and the selection process involves multiple steps such as "organizing candidates," "explaining to stakeholders," and "sharing comparative studies." This "Favorites" feature was developed with the aim of supporting that consideration process from the individual level.
*1: As of April 2026
■ App Store SmartHR Plus "Favorites" Feature Overview
It is available not only to SmartHR administrators but to any SmartHR user, enabling the following:
Stock interesting apps anytime: You can add apps to your favorites without a registration limit when you think "I want to consider this someday" or "I want to propose this to my boss."
Automatically catch the latest information: Campaign and update information for apps registered in your favorites will arrive automatically. Information necessary for consideration will gather at hand even if the person in charge does not actively collect information.
"SmartHR Plus" aims to be a platform that accompanies the user's entire consideration process of "searching," "comparing," "choosing," and "proposing" apps. With this "Favorites" feature as the first step, we will continue to evolve by gradually expanding features such as category comparisons and compatibility checks with already contracted apps, ensuring that every person in charge can confidently arrive at the "optimal choice for their company."
■ Comment from Hideaki Iseki, Business Manager of SmartHR Plus
We hope to support SmartHR users at the stage where they are struggling with choosing an app but not quite ready to consult someone, through the "Favorites feature" we are providing this time. "SmartHR Plus" will support the process where users confidently choose while imagining what they want to do or achieve. The favorites feature is the first step, and by combining it with comparison features and recommendation features based on already contracted apps scheduled to be implemented in the future, we will prepare an environment where users can confidently choose the optimal app for their company.
"SmartHR Plus" will aim for No.1 in the back-office domain as a platform that covers options for solving all kinds of issues in back-office operations and allows users to choose with conviction.
■ About Cloud HR and Labor Software "SmartHR"
"SmartHR" is the No. 1 cloud HR and labor software holding the top share in the labor management cloud market for 7 consecutive years (*2). It paperlessly handles diverse labor procedures such as employment contracts, joining procedures, and attendance/payroll calculation. With talent management features utilizing employee data accumulated in "SmartHR," it promotes optimal personnel allocation and talent development, supporting human capital management based on data. Furthermore, through the app store service "SmartHR Plus," it enhances customizability for each company and realizes highly accurate and secure data integration.
Under the service vision of "worker-friendly - easy for everyone working to use," SmartHR improves corporate productivity and contributes to creating an environment where everyone can work like themselves.
*2: Deloitte Tohmatsu MIC Research Institute Co., Ltd. "Actual Situation and Outlook of the HRTech Cloud Market 2025 Edition" Labor Management Cloud Market / Shipment Amount (FY2024) https://mic-r.co.jp/mr/03710/
- "SmartHR" Service Site: https://smarthr.jp
- App Store SmartHR Plus: https://www.smarthr.plus/
■ Company Profile
Company name: SmartHR, Inc.
Representative Director and CEO: Serizawa
■ Background of Feature Addition
"SmartHR Plus" provides a variety of applications that integrate with SmartHR, and currently publishes 80 applications together with many partner companies (*1). On the other hand, there were many voices from customers considering the introduction of applications saying, "I don't know which app suits our company," and "I want to compare multiple apps, but I can't fully organize the information."
In the introduction of BtoB services, the user and the decision-maker are often different, and the selection process involves multiple steps such as "organizing candidates," "explaining to stakeholders," and "sharing comparative studies." This "Favorites" feature was developed with the aim of supporting that consideration process from the individual level.
*1: As of April 2026
■ App Store SmartHR Plus "Favorites" Feature Overview
It is available not only to SmartHR administrators but to any SmartHR user, enabling the following:
Stock interesting apps anytime: You can add apps to your favorites without a registration limit when you think "I want to consider this someday" or "I want to propose this to my boss."
Automatically catch the latest information: Campaign and update information for apps registered in your favorites will arrive automatically. Information necessary for consideration will gather at hand even if the person in charge does not actively collect information.
"SmartHR Plus" aims to be a platform that accompanies the user's entire consideration process of "searching," "comparing," "choosing," and "proposing" apps. With this "Favorites" feature as the first step, we will continue to evolve by gradually expanding features such as category comparisons and compatibility checks with already contracted apps, ensuring that every person in charge can confidently arrive at the "optimal choice for their company."
■ Comment from Hideaki Iseki, Business Manager of SmartHR Plus
We hope to support SmartHR users at the stage where they are struggling with choosing an app but not quite ready to consult someone, through the "Favorites feature" we are providing this time. "SmartHR Plus" will support the process where users confidently choose while imagining what they want to do or achieve. The favorites feature is the first step, and by combining it with comparison features and recommendation features based on already contracted apps scheduled to be implemented in the future, we will prepare an environment where users can confidently choose the optimal app for their company.
"SmartHR Plus" will aim for No.1 in the back-office domain as a platform that covers options for solving all kinds of issues in back-office operations and allows users to choose with conviction.
■ About Cloud HR and Labor Software "SmartHR"
"SmartHR" is the No. 1 cloud HR and labor software holding the top share in the labor management cloud market for 7 consecutive years (*2). It paperlessly handles diverse labor procedures such as employment contracts, joining procedures, and attendance/payroll calculation. With talent management features utilizing employee data accumulated in "SmartHR," it promotes optimal personnel allocation and talent development, supporting human capital management based on data. Furthermore, through the app store service "SmartHR Plus," it enhances customizability for each company and realizes highly accurate and secure data integration.
Under the service vision of "worker-friendly - easy for everyone working to use," SmartHR improves corporate productivity and contributes to creating an environment where everyone can work like themselves.
*2: Deloitte Tohmatsu MIC Research Institute Co., Ltd. "Actual Situation and Outlook of the HRTech Cloud Market 2025 Edition" Labor Management Cloud Market / Shipment Amount (FY2024) https://mic-r.co.jp/mr/03710/
- "SmartHR" Service Site: https://smarthr.jp
- App Store SmartHR Plus: https://www.smarthr.plus/
■ Company Profile
Company name: SmartHR, Inc.
Representative Director and CEO: Serizawa