'Mobility Transformation 2026': First In-Person Event in 7 Years Themed 'AI and Data Will Change the Structure of the Automotive Business'
SmartDrive will hold the mobility conference 'Mobility Transformation 2026' in person on June 30, 2026, for the first time in seven years. The event will focus on shifting to data-driven revenue models.
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SmartDrive Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Retsu Kitagawa; hereinafter 'the Company'), which provides services utilizing mobility data, announces that it will hold 'Mobility Transformation 2026' on Tuesday, June 30, 2026, at Otemachi Mitsui Hall.
Mobility Transformation is an online/offline venue where those challenging the 'evolution of mobility' can cross industry boundaries to share initiatives regarding MaaS, CASE, and smart cities. To date, we have provided opportunities for learning and networking across three categories: 'Conferences,' 'Seminars,' and 'Communities.'
In November 2019, the first conference, 'Mobility Transformation 2019,' was held at Toranomon Hills, drawing approximately 1,500 attendees. Subsequently, many participated in the online-held 2nd event (2020: approx. 7,700 total viewers), 3rd event (2021: approx. 4,200 pre-registrants), and 4th event (2023: approx. 1,400 pre-registrants).
The theme for this 5th event, 'Mobility Transformation 2026,' is 'AI and Data will change the structure of the automotive business.' As the mobility industry reaches a turning point from a labor-intensive business model to a 'new revenue model' utilizing data and AI, the traditional fragmented automotive business models of 'selling,' 'repairing,' 'renting,' and 'operating' vehicles are reaching the limits of single-business growth due to factors like population decline and labor shortages. On the other hand, the 'data' generated by vehicles is beginning to transform into an asset that involves different industries and forms a massive economic zone (ecosystem). Under such circumstances, our company believes that management decisions on how to build new 'mechanisms to earn' by collaborating with other companies while leveraging one's own strengths—rather than mere DX for cost reduction—are critical. Exploring how to generate new 'customer experiences' and 'revenue,' 'Mobility Transformation 2026' will provide encounters with the most important strategic seeds that maximize business potential, alongside various experts and corporate representatives. Information on sessions and speakers will be updated on the official website as it becomes available.
Official Website URL: https://mobility-transformation.com/conference/mx2026/
Mobility Transformation has received significant responses across all four previous events. We look forward to welcoming many participants to this event, which marks the first in-person gathering in seven years.
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[Event Overview]
Event Name: Mobility Transformation 2026
Main Theme: AI and Data will change the structure of the automotive business
Date & Time: June 30, 2026, 13:30-18:50 (Networking party from 17:40-18:50)
Location: Otemachi Mitsui Hall (Otemachi One 3F, 1-2-1 Otemachi, Chiyoda-ku, Tokyo)
Capacity: Approx. 400 people
Participation Fee: Free (Advance registration required)
Registration: Please apply via the Mobility Transformation 2026 page below.
https://mobility-transformation.com/conference/mx2026/
Organizer: SmartDrive Inc. / Mobility Transformation Inc.
[SmartDrive Services]
'The No. 1 choice for managers and drivers' * Corporate vehicle management system 'SmartDrive Fleet'
Cloud service promoting vehicle document DX 'SmartDrive Box'
Brake pad remaining volume visualization service 'BRAKEPAD SCAN powered by ADVICS'
Driving data acquisition, accumulation, and utilization 'Mobility Data Platform'
Cross-industry community 'Mobility Transformation'
*Japan Marketing...
Mobility Transformation is an online/offline venue where those challenging the 'evolution of mobility' can cross industry boundaries to share initiatives regarding MaaS, CASE, and smart cities. To date, we have provided opportunities for learning and networking across three categories: 'Conferences,' 'Seminars,' and 'Communities.'
In November 2019, the first conference, 'Mobility Transformation 2019,' was held at Toranomon Hills, drawing approximately 1,500 attendees. Subsequently, many participated in the online-held 2nd event (2020: approx. 7,700 total viewers), 3rd event (2021: approx. 4,200 pre-registrants), and 4th event (2023: approx. 1,400 pre-registrants).
The theme for this 5th event, 'Mobility Transformation 2026,' is 'AI and Data will change the structure of the automotive business.' As the mobility industry reaches a turning point from a labor-intensive business model to a 'new revenue model' utilizing data and AI, the traditional fragmented automotive business models of 'selling,' 'repairing,' 'renting,' and 'operating' vehicles are reaching the limits of single-business growth due to factors like population decline and labor shortages. On the other hand, the 'data' generated by vehicles is beginning to transform into an asset that involves different industries and forms a massive economic zone (ecosystem). Under such circumstances, our company believes that management decisions on how to build new 'mechanisms to earn' by collaborating with other companies while leveraging one's own strengths—rather than mere DX for cost reduction—are critical. Exploring how to generate new 'customer experiences' and 'revenue,' 'Mobility Transformation 2026' will provide encounters with the most important strategic seeds that maximize business potential, alongside various experts and corporate representatives. Information on sessions and speakers will be updated on the official website as it becomes available.
Official Website URL: https://mobility-transformation.com/conference/mx2026/
Mobility Transformation has received significant responses across all four previous events. We look forward to welcoming many participants to this event, which marks the first in-person gathering in seven years.
***
[Event Overview]
Event Name: Mobility Transformation 2026
Main Theme: AI and Data will change the structure of the automotive business
Date & Time: June 30, 2026, 13:30-18:50 (Networking party from 17:40-18:50)
Location: Otemachi Mitsui Hall (Otemachi One 3F, 1-2-1 Otemachi, Chiyoda-ku, Tokyo)
Capacity: Approx. 400 people
Participation Fee: Free (Advance registration required)
Registration: Please apply via the Mobility Transformation 2026 page below.
https://mobility-transformation.com/conference/mx2026/
Organizer: SmartDrive Inc. / Mobility Transformation Inc.
[SmartDrive Services]
'The No. 1 choice for managers and drivers' * Corporate vehicle management system 'SmartDrive Fleet'
Cloud service promoting vehicle document DX 'SmartDrive Box'
Brake pad remaining volume visualization service 'BRAKEPAD SCAN powered by ADVICS'
Driving data acquisition, accumulation, and utilization 'Mobility Data Platform'
Cross-industry community 'Mobility Transformation'
*Japan Marketing...