Smartcamp Appoints Shohei Fuke, CEO of AiKAGI, as Marketing Strategy Advisor
Smartcamp has appointed Shohei Fuke, CEO of AiKAGI, as its Marketing Strategy Advisor to strengthen integrated support for enterprise clients, bridging the gap between management-level strategy and frontline execution.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 20:00
- 🔍 Collected: April 28, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 13:41 (2h 9m after Collected)
Smartcamp Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Shion Hayashi; hereinafter "Smartcamp") announces that Shohei Fuke, CEO of AiKAGI Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative CEO: Shohei Fuke; hereinafter "AiKAGI"), which specializes in B2B marketing organizational development and HR training, has been appointed as Marketing Strategy Advisor as of April 1, 2026.
The company will strengthen its "Account Management System" to address marketing challenges faced primarily by enterprise companies, covering everything from formulation of marketing strategies for management to integrated execution support across business divisions.
### Background of Appointment
Recently, a manifest marketing challenge for enterprise companies has been the fragmentation of tools and measures by department, resulting in non-integrated internal data and a failure to improve customer experience. There is a growing demand for integrated efforts toward maximizing Lifetime Value (LTV) across the entire business, rather than just single solutions.
To solve this, Smartcamp has been promoting an "Account Management System" that integrates and provides sales and marketing support services starting from ADXL (a SaaS-specialized digital agency) and including BOXIL (SaaS comparison site), BALES (sales outsourcing focused on inside sales), BOXIL EXPO (online exhibitions), and SMARTCAMP EVENTS (conferences).
By appointing Mr. Fuke, who has a proven track record in marketing strategy support for management at numerous enterprise companies, Smartcamp will strengthen its capability to provide end-to-end support—from strategic planning for enterprise clients to execution of marketing measures on the ground.
### Future Outlook
Leveraging Mr. Fuke's expertise and top-level approach capabilities, Smartcamp will formulate marketing strategies for target enterprise companies. ADXL will play the role of project management, overseeing strategic execution and all Smartcamp business units, contributing to the business growth of client companies through integrated sales and marketing support.
### Strategy Advisor Profile
Shohei Fuke, CEO of AiKAGI Co., Ltd.
After working for a major mail-order company and an advertising agency, he served as the head of divisional and company-wide marketing organizations at Konica Minolta Japan. Subsequently, he gained practical experience in "Marketing x Management" at EVeM Co., Ltd., and founded AiKAGI Co., Ltd. in 2025 to support the improvement of "in-house capability" of marketing organizations. Author of "Practical Guide to Marketing to Find the Best Move."
### Comments from Stakeholders
Shohei Fuke, CEO of AiKAGI Co., Ltd.:
"I am honored to join Smartcamp, a team with top-class execution capabilities in the B2B marketing domain in Japan. Transformation of an enterprise requires both management commitment (strategy) and frontline momentum (execution). By fusing my management expertise with the overwhelming project management power of ADXL, we will create a new standard that brings non-linear growth to our clients."
Shimpei Abe, Director and COO of Smartcamp Co., Ltd.:
"Smartcamp has been a partner in solving marketing and sales challenges for B2B companies through individual businesses such as BOXIL and BALES. However, we feel strongly that complex management issues faced by today's enterprise companies require more integrated support ('surfaces') rather than just individual solutions ('points'). Welcoming Mr. Fuke, who has led strategic support for management at many large firms, is a major step forward. By combining his outstanding top-level approach and strategic formulation skills with our 'Account Management' and 'Execution Power,' we will solve challenges from management issues to site operations, committing strongly to our clients' business growth."
The company will strengthen its "Account Management System" to address marketing challenges faced primarily by enterprise companies, covering everything from formulation of marketing strategies for management to integrated execution support across business divisions.
### Background of Appointment
Recently, a manifest marketing challenge for enterprise companies has been the fragmentation of tools and measures by department, resulting in non-integrated internal data and a failure to improve customer experience. There is a growing demand for integrated efforts toward maximizing Lifetime Value (LTV) across the entire business, rather than just single solutions.
To solve this, Smartcamp has been promoting an "Account Management System" that integrates and provides sales and marketing support services starting from ADXL (a SaaS-specialized digital agency) and including BOXIL (SaaS comparison site), BALES (sales outsourcing focused on inside sales), BOXIL EXPO (online exhibitions), and SMARTCAMP EVENTS (conferences).
By appointing Mr. Fuke, who has a proven track record in marketing strategy support for management at numerous enterprise companies, Smartcamp will strengthen its capability to provide end-to-end support—from strategic planning for enterprise clients to execution of marketing measures on the ground.
### Future Outlook
Leveraging Mr. Fuke's expertise and top-level approach capabilities, Smartcamp will formulate marketing strategies for target enterprise companies. ADXL will play the role of project management, overseeing strategic execution and all Smartcamp business units, contributing to the business growth of client companies through integrated sales and marketing support.
### Strategy Advisor Profile
Shohei Fuke, CEO of AiKAGI Co., Ltd.
After working for a major mail-order company and an advertising agency, he served as the head of divisional and company-wide marketing organizations at Konica Minolta Japan. Subsequently, he gained practical experience in "Marketing x Management" at EVeM Co., Ltd., and founded AiKAGI Co., Ltd. in 2025 to support the improvement of "in-house capability" of marketing organizations. Author of "Practical Guide to Marketing to Find the Best Move."
### Comments from Stakeholders
Shohei Fuke, CEO of AiKAGI Co., Ltd.:
"I am honored to join Smartcamp, a team with top-class execution capabilities in the B2B marketing domain in Japan. Transformation of an enterprise requires both management commitment (strategy) and frontline momentum (execution). By fusing my management expertise with the overwhelming project management power of ADXL, we will create a new standard that brings non-linear growth to our clients."
Shimpei Abe, Director and COO of Smartcamp Co., Ltd.:
"Smartcamp has been a partner in solving marketing and sales challenges for B2B companies through individual businesses such as BOXIL and BALES. However, we feel strongly that complex management issues faced by today's enterprise companies require more integrated support ('surfaces') rather than just individual solutions ('points'). Welcoming Mr. Fuke, who has led strategic support for management at many large firms, is a major step forward. By combining his outstanding top-level approach and strategic formulation skills with our 'Account Management' and 'Execution Power,' we will solve challenges from management issues to site operations, committing strongly to our clients' business growth."