Corporate Coaching Service "Smart My Coach" Celebrates 1st Anniversary

Smart Soudan Shitsu Inc. (Head Office: Minato-ku, Tokyo; Representative Director & CEO: Yasuo Fujita), which addresses employees' "unclear feelings" and supports the alignment of individual and organizational growth, celebrated the first anniversary of the launch of its corporate coaching service "Smart My Coach" on July 1, 2026. We express our gratitude for the support of many people and will continue to contribute to companies' human capital management and the well-being of their employees through our services.

"Smart My Coach" in Numbers

"Smart My Coach" is a corporate coaching service that supports each individual employee. Its key feature is providing highly customized coaching tailored to the challenges of individuals and on-site teams by combining three axes: industry, hierarchy, and individual.

One year has passed since its official release, and with the support of many people, the cumulative session time has exceeded 860 hours (*1). Furthermore, in the questionnaires answered by participants after each session, a high satisfaction rating of an average of 4.31 out of 5 points (*2) has been recorded, with the approach tailored to on-site issues receiving high praise.

In addition, this service only employs professionals with extensive business experience and certifications from the International Coach Federation (ICF), and the number of affiliated coaches has reached 72. The satisfaction of the coaches supporting the service is also high, averaging 4.73 out of 5 points (*3), indicating that high-quality matching and a positive dialogue environment are maintained, leading to participant trust and tangible results.

On-site Challenges Revealed in the First Year of Service

As "Smart My Coach" has been introduced to various companies, common challenges faced by modern organizations have become apparent.

The first is the limitation of traditional "lecture-style training (teaching)." Companies that have previously conducted training for managers by external instructors have often heard feedback such as, "One-sided teaching alone cannot be effectively applied to resolve specific interpersonal relationships and management issues on-site, and its effectiveness is limited."

The second is the urgent need for "retention prevention" and "transformation into a self-sustaining organization." With changes in the business environment and the diversification of work styles, the burden on key personnel and mid-level employees on-site is increasing, and more companies are facing the risk of turnover due to career concerns and busy schedules. Instead of relying on individual effort or past management methods, it is now an urgent priority for companies to ensure psychological safety and transform into a self-sustaining organization where members act autonomously.

Reasons Why "Smart My Coach" is Chosen

"Smart My Coach" is bringing about organizational change in companies with diverse cultures. The reasons why it is chosen by many companies lie in three important points that bring benefits to both employees and the organization.

1 Workplace environment changes brought about by leader behavioral change

By linking knowledge input through training with the realization of effects through coaching, leaders' understanding of their own challenges deepens. Instead of merely imitating methods, they translate the feelings they couldn't articulate amidst their daily busyness into their own words, leading to a sense of conviction. Possessing confidence backed by their own words and experiences increases the persuasiveness of leaders' statements and behavior, leading to concrete behavioral change. As a result, internal communication becomes more active, and the psychological safety of the entire organization improves.

2 Improved communication quality contributes to business results

The essential value of this service is not limited to improving the qualitative atmosphere of the organization but ultimately contributes to business outcomes. In some cases, projects have accelerated significantly as internal alignment has improved and inter-departmental collaboration has become more active. Furthermore, improvements in dialogue skills also extend to customer-facing results, such as an increase in sales proposals and acceptance rates. In practice, the service has greatly contributed to solving management challenges, such as achieving profitability in newly established departments (*4) and improving overall operational capabilities (*5) in adopting companies.

3 Visualization of qualitative and quantitative data contributes to reliable outcome creation

By setting final goals for each participant at the start of the program and tracking progress in each session, the current position and steps toward the goal are always clear. Furthermore, by conducting a "360-degree survey" before and after the program, objective behavioral changes are captured not only from the participant's perspective but also from the perspective of those around them. This "data visualization" provides companies with a clear return on investment and encourages participants to realize their own growth and proactively take the next step.

Participant Testimonials

I feel that the endless dialogue, which is supportive of any theme, like a friend, a senior in life, or even talking to my inner self, is greatly helping me grow.

I always receive comments (feedback) on what I discuss during the sessions, and the content is impressive. Receiving comments I hadn't even thought of makes me happy and leads to new insights.

Since I started receiving coaching, I feel that I have gained the ability to view the events happening to me from a slightly more detached perspective, although it's a small change. Also, the lessons learned through coaching have become a catalyst for me to proactively work towards improvement.

I receive precise guidance at key points each time, and I am stimulated to update myself. I am also always affirmed in the results I achieve, which fosters a greater desire for improvement.

"Smart My Coach" will continue to strive for further service quality improvement in the coming year. We aim to contribute to society by addressing on-site challenges that cannot be solved by uniform training, promoting companies' human capital management, and realizing the well-being of all who work there.

*1: Session hours conducted from July 2025 to June 2026

*2: Evaluation for sessions conducted from April to May 2026

*3: Conducted from January 2026 to June 2026. Evaluation for the survey "Are you satisfied with providing coaching with Smart My Coach?"

*4: "Achieved profitability in a newly established department. Smart My Coach Introduction Case Study by Taiyo Sha Co., Ltd." https://smart-sou.co.jp/case/ICpynlh8

*5: "Rather than forcing results, aim for 'buy-in.' The inside story of how Loftwork, a creative organization, chose Smart My Coach to promote employee autonomy." https://smart-sou.co.jp/case/16tPrMZe

Overview of "Smart My Coach"

"Smart My Coach" is a corporate coaching service that supports each individual employee. It offers customized coaching tailored to the challenges of individuals and on-site teams based on industry x hierarchy x individual. Only coaches with extensive business experience and International Coach Federation certifications are affiliated, and they support employee growth based on individually tailored program designs. By providing each employee with a "my coach" and maximizing individual potential, it accelerates organizations' human capital management.

"Smart My Coach" Service Site: https://smart-sou.co.jp/coaching

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About Smart Soudan Shitsu Inc.

With the mission to "resolve employees' 'unclear feelings' and align 'individual growth' with 'organizational growth,'" the company develops and operates an online human support platform for corporations. Established in February 2021 by Yasuo Fujita, who spent 10 years in new business development and organizational management at a healthcare business company, it offers "Smart Soudan Shitsu," an external consultation service that supports corporate health management by preventing mental health issues, and "Smart My Coach," a coaching service that maximizes individual potential and accelerates corporate human capital management. Smart Soudan Shitsu is a group company of SmartHR.

Company Profile

Company Name: Smart Soudan Shitsu Inc.

Representative Director & CEO: Yasuo Fujita

Established: February 1, 2021

Location: Sumitomo Fudosan Roppongi Grand Tower, 3-2-1 Roppongi, Minato-ku, Tokyo

Company URL: https://smart-sou.co.jp/company

Business Activities: Development and operation of an online human support platform for corporations

Smart Soudan Shitsu https://smart-sou.co.jp/counseling

Smart My Coach https://smart-sou.co.jp/coaching

* Product names, company names, and service names listed are trademarks or registered trademarks of their respective companies.

* The information provided is current as of the date of announcement. Please note that information is subject to change without notice.