Smart Shūzen to Launch TV Commercials in the Kanto Area from May 15, 2026

Smart Shūzen Inc., a Tokyo-based company that provides estimate assessment and construction support services for repair work on large buildings such as condominiums and office buildings, announced that it will begin airing TV commercials sequentially from Friday, May 15, 2026, on terrestrial television in the Kanto area and on its official YouTube channel. The company says it has received many inquiries from condominium management associations facing difficulties due to recent media reports and rising construction costs. Through the TV commercials, Smart Shūzen aims to bring its services to more people as part of its mission to contribute to better living by realizing fair transactions in building regeneration. The commercial uses a voice-over format across two scenes: a man surprised that a neighboring condominium achieved a major cost reduction for large-scale repairs, and a man moved to tears because the board members worked hard to reduce costs. The ad presents the topic comically, aiming to spark interest in reducing the cost of large-scale condominium repairs, a subject that residents often do not think about or tend to leave to others. The free consultation number, “0120-14-3704,” is designed to be memorable through the Japanese phrase “ii yo, minaoshi,” meaning roughly “sure, let’s review it.” The commercial is titled “Large-Scale Repairs Cost Down: Revised Edition” and will air in the Kanto area from May 15, 2026, with web distribution on platforms including YouTube. Smart Shūzen provides estimate assessment and construction support services for common-area work, including large-scale repairs of condominiums, office buildings, and other large buildings. Professionals use the company’s proprietary estimate database to evaluate quotations and help reduce repair costs. Specialist consultants also provide end-to-end support, from deterioration diagnosis and contractor introductions to construction support. Because customers do not incur contract or service fees, the service can be used as a low-burden second opinion even when they already have estimates from other companies. In addition to Smart Shūzen, the company operates businesses in the building regeneration field, including Smart Rebuild Beta, which visualizes condominium rebuild value; Smart Shūzen Advisor, which evaluates estimated repair costs for large buildings; and joint development of financial products for management associations. The company aims to enable condominium management associations and real estate owners without specialized knowledge to trade fairly without being constrained by industry circumstances. As its business expands and new businesses begin, Smart Shūzen is strengthening recruitment for roles including condominium sales, real estate fund sales, inside sales, quality inspection, corporate functions, and marketing.