Pursuing the optimal practice environment both indoors and outdoors. SMART GOLF begins reciprocal benefits with Swing Himonya
SMART GOLF and Swing Himonya have formed a business alliance to offer reciprocal benefits at their indoor and outdoor golf practice facilities. This partnership aims to provide golfers with an optimal practice environment and support their skill improvement.
📋 Article Processing Timeline
- 📰 Published: May 5, 2026 at 20:00
- 🔍 Collected: May 5, 2026 at 11:31
- 🤖 AI Analyzed: May 5, 2026 at 11:35 (3 min after Collected)
## Press Release Information
Title: Pursuing the optimal practice environment both indoors and outdoors. SMART GOLF begins reciprocal benefits with Swing Himonya
SMART GOLF Co., Ltd., which operates "SMART GOLF," a fixed-price, fully membership-based indoor golf practice facility utilizing IT and boasting one of the largest numbers of facilities in the indoor golf industry, has formed a business alliance with "Swing Himonya," one of Tokyo's leading outdoor golf practice facilities operated by Tokyu Sports System Co., Ltd., and has begun offering reciprocal benefits to users of both facilities.
■ Indoors and Outdoors are in a "Cooperative Relationship" Rather Than "Competition"
Indoor golf and outdoor practice ranges are often compared due to differences in play style. However, our company views them not as "competitors" but as powerful "mutually complementary" partners in solving golfers' challenges.
Combining the precise numerical analysis using SMART GOLF's state-of-the-art simulator with practical trajectory confirmation in Swing Himonya's open 170-yard space provides the shortest route to fundamental skill improvement.
Our company will continue to pursue a truly rational and optimal practice environment for golfers, without being bound by our own framework.
■ Overview of Reciprocal Benefits
With this alliance, we will launch a special preferential program that allows users to utilize each facility more easily.
- [Benefits for SMART GOLF Members]
- Provision of a free 30-minute hitting bay usage coupon for "Swing Himonya"
- Presentation of an original glove upon enrollment in "Tokyu Golf School Himonya"
- [Benefits for Customers Using Swing Himonya]
- 1 month free monthly fee and 1 lesson ticket upon new enrollment in "SMART GOLF"
*Please check the information at each facility for application conditions and details of each benefit.
■ Future Outlook
SMART GOLF will continue to earnestly address golfers' skill improvement and problem-solving without being restricted by the boundaries of the "indoor" business model. To provide the optimal environment for players, we will build sincere cooperative relationships with other facilities and enhance our value as an infrastructure supporting the golf life.
■ About SMART GOLF
SMART GOLF is a fixed-price, fully membership-based, all-you-can-play indoor golf practice facility. It operates approximately 190 locations (as of April 2026) mainly in Tokyo and three neighboring prefectures, available 24 hours a day, 365 days a year (excluding some locations), fully equipped with rental clubs and security. Beginners to professionals can use it with peace of mind, and one-on-one lessons are also provided.
[SMART GOLF Co., Ltd. Company Profile]
Company Name: SMART GOLF Co., Ltd.
Representative: Yuto Takasuka, Representative Director
Established: September 2020
Location: Cross Office Shibuya Medio 8F, Shibuya 2-11-5, Shibuya-ku, Tokyo
Business Description: Operation of fully membership-based indoor golf practice facilities
URL: https://sma-gol.com/
Inquiries: pr@gjb.co.jp
Title: Pursuing the optimal practice environment both indoors and outdoors. SMART GOLF begins reciprocal benefits with Swing Himonya
SMART GOLF Co., Ltd., which operates "SMART GOLF," a fixed-price, fully membership-based indoor golf practice facility utilizing IT and boasting one of the largest numbers of facilities in the indoor golf industry, has formed a business alliance with "Swing Himonya," one of Tokyo's leading outdoor golf practice facilities operated by Tokyu Sports System Co., Ltd., and has begun offering reciprocal benefits to users of both facilities.
■ Indoors and Outdoors are in a "Cooperative Relationship" Rather Than "Competition"
Indoor golf and outdoor practice ranges are often compared due to differences in play style. However, our company views them not as "competitors" but as powerful "mutually complementary" partners in solving golfers' challenges.
Combining the precise numerical analysis using SMART GOLF's state-of-the-art simulator with practical trajectory confirmation in Swing Himonya's open 170-yard space provides the shortest route to fundamental skill improvement.
Our company will continue to pursue a truly rational and optimal practice environment for golfers, without being bound by our own framework.
■ Overview of Reciprocal Benefits
With this alliance, we will launch a special preferential program that allows users to utilize each facility more easily.
- [Benefits for SMART GOLF Members]
- Provision of a free 30-minute hitting bay usage coupon for "Swing Himonya"
- Presentation of an original glove upon enrollment in "Tokyu Golf School Himonya"
- [Benefits for Customers Using Swing Himonya]
- 1 month free monthly fee and 1 lesson ticket upon new enrollment in "SMART GOLF"
*Please check the information at each facility for application conditions and details of each benefit.
■ Future Outlook
SMART GOLF will continue to earnestly address golfers' skill improvement and problem-solving without being restricted by the boundaries of the "indoor" business model. To provide the optimal environment for players, we will build sincere cooperative relationships with other facilities and enhance our value as an infrastructure supporting the golf life.
■ About SMART GOLF
SMART GOLF is a fixed-price, fully membership-based, all-you-can-play indoor golf practice facility. It operates approximately 190 locations (as of April 2026) mainly in Tokyo and three neighboring prefectures, available 24 hours a day, 365 days a year (excluding some locations), fully equipped with rental clubs and security. Beginners to professionals can use it with peace of mind, and one-on-one lessons are also provided.
[SMART GOLF Co., Ltd. Company Profile]
Company Name: SMART GOLF Co., Ltd.
Representative: Yuto Takasuka, Representative Director
Established: September 2020
Location: Cross Office Shibuya Medio 8F, Shibuya 2-11-5, Shibuya-ku, Tokyo
Business Description: Operation of fully membership-based indoor golf practice facilities
URL: https://sma-gol.com/
Inquiries: pr@gjb.co.jp