[SMART GOLF] Partnership with 'NO1-GRIP' by NOW ON. Phased introduction to rental clubs at PREMIUM stores & start of preferential sales for members only.
SMART GOLF has partnered with NOW ON. NO1-GRIPs will be installed on rental clubs at 10 PREMIUM stores, and all members will be able to purchase the grips at a special discount price.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 20:00
- 🔍 Collected: April 15, 2026 at 11:31
- 🤖 AI Analyzed: April 19, 2026 at 09:30 (93h 58m after Collected)
SMART GOLF Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Yuto Takasuka), which operates 'SMART GOLF', an IT-utilized flat-rate and fully membership-based indoor golf practice facility, has formed a business alliance with NOW ON Co., Ltd. (Headquarters: Koto-ku, Tokyo; CEO: Takashi Tokuyama), which develops the golf grip brand 'NO1-GRIP'. Through this alliance, we will gradually begin equipping the rental clubs at selected SMART GOLF stores with 'NO1-GRIP', and establish a path for 'member-only, preferential price sales' targeting all members.
Changing the quality of indoor practice from the 'fingertips'. Delivering the ultimate hold that brings out the performance of the latest simulators to all members.
■ Background of the partnership: Commitment to the 'contact point' that supports 1 million swings
SMART GOLF has been providing data analysis using the latest simulators and a comfortable practice environment. On the other hand, the condition of the 'grip', which is the sole point of contact between the golfer and the club, significantly impacts the reproducibility of the swing. By introducing the 'NO1-GRIP', favored by many tour professionals, we will allow our members to experience the 'secure feeling of not slipping' and 'ideal torque', thereby elevating the quality of indoor practice to even greater heights.
■ Introduction of 'NO1-GRIP' to rental clubs at PREMIUM stores
The grips of the free rental clubs installed at PREMIUM stores will be sequentially replaced with 'NO1-GRIP'.
Target stores: 10 SMART GOLF PREMIUM stores
Shirokanedai, Shinsen, Nishiazabu, Minamiaoyama, Ikejiri-Ohashi, Takanawadai, Meguro, Fudomae Kamuroyama, Mita Shiba 4-chome Koban-mae, and Edogawabashi.
Benefits of the experience: You can experience the high adhesion created by the unique 3-dimensional structure for free during your daily practice. Please try the overwhelming hold that is transmitted even through a glove.
*The details of the benefits are subject to change or termination without notice. Please understand in advance.
■ Establishment of a sales path with 'preferential pricing' exclusively for members
In response to the voice, 'I want to apply the good feel I tried at the store to my own clubs,' we are opening a dedicated page where SMART GOLF members can exclusively purchase the 'NO1-GRIP' at a special price. Furthermore, we have prepared a 'bulk purchase bonus' that is great for iron set setups.
Target:
All SMART GOLF members
Details:
We offer a lineup including the popular models '50series soft' and '43series soft' at a member-exclusive, preferential price that is more affordable than the general retail price.
Bulk purchase bonus:
Everyone who purchases 10 or more grips at once will receive a 'NO1-GRIP Putter Cover Holder & Green Fork' as a gift. It is a limited item that enhances convenience during a round.
NO1-GRIP Putter Cover Holder & Green Fork *Please note that colors cannot be selected.
[Details and How to Purchase]
Details on preferential prices, the target lineup, and purchase procedures are guided through the official SMART GOLF LINE. Please check the details from the menu on the talk screen.
[About NOW ON Co., Ltd.]
A purely domestic grip manufacturer that develops 'NO1-GRIP'. Through a unique manufacturing method that maximizes the characteristics of elastomer materials, it achieves both high suction power and a delicate touch. It is supported by many golfers, from professional golfers to amateurs aiming to improve their scores.
[NOW ON Co., Ltd. Company Profile]
Company Name: NOW ON Co., Ltd.
Representative: Takashi Tokuyama, CEO
Established: November 2005
Location: 1-14-4 Edagawa, Koto-ku, Tokyo
Business Description: Manufacture and sale of golf grip 'NO1-GRIP'
URL: https://www.nowon-no1grip.com/
Contact: TEL: 03-5665-2255 / FAX: 03-5665-2256
[About SMART GOLF Co., Ltd.]
SMART GOLF is a flat-rate, fully membership-based indoor golf practice facility with approximately 191 stores (as of April 2026) centered around Tokyo and the three neighboring prefectures. We support efficient practice utilizing the latest simulators in a private space available 24 hours a day, 365 days a year.
Changing the quality of indoor practice from the 'fingertips'. Delivering the ultimate hold that brings out the performance of the latest simulators to all members.
■ Background of the partnership: Commitment to the 'contact point' that supports 1 million swings
SMART GOLF has been providing data analysis using the latest simulators and a comfortable practice environment. On the other hand, the condition of the 'grip', which is the sole point of contact between the golfer and the club, significantly impacts the reproducibility of the swing. By introducing the 'NO1-GRIP', favored by many tour professionals, we will allow our members to experience the 'secure feeling of not slipping' and 'ideal torque', thereby elevating the quality of indoor practice to even greater heights.
■ Introduction of 'NO1-GRIP' to rental clubs at PREMIUM stores
The grips of the free rental clubs installed at PREMIUM stores will be sequentially replaced with 'NO1-GRIP'.
Target stores: 10 SMART GOLF PREMIUM stores
Shirokanedai, Shinsen, Nishiazabu, Minamiaoyama, Ikejiri-Ohashi, Takanawadai, Meguro, Fudomae Kamuroyama, Mita Shiba 4-chome Koban-mae, and Edogawabashi.
Benefits of the experience: You can experience the high adhesion created by the unique 3-dimensional structure for free during your daily practice. Please try the overwhelming hold that is transmitted even through a glove.
*The details of the benefits are subject to change or termination without notice. Please understand in advance.
■ Establishment of a sales path with 'preferential pricing' exclusively for members
In response to the voice, 'I want to apply the good feel I tried at the store to my own clubs,' we are opening a dedicated page where SMART GOLF members can exclusively purchase the 'NO1-GRIP' at a special price. Furthermore, we have prepared a 'bulk purchase bonus' that is great for iron set setups.
Target:
All SMART GOLF members
Details:
We offer a lineup including the popular models '50series soft' and '43series soft' at a member-exclusive, preferential price that is more affordable than the general retail price.
Bulk purchase bonus:
Everyone who purchases 10 or more grips at once will receive a 'NO1-GRIP Putter Cover Holder & Green Fork' as a gift. It is a limited item that enhances convenience during a round.
NO1-GRIP Putter Cover Holder & Green Fork *Please note that colors cannot be selected.
[Details and How to Purchase]
Details on preferential prices, the target lineup, and purchase procedures are guided through the official SMART GOLF LINE. Please check the details from the menu on the talk screen.
[About NOW ON Co., Ltd.]
A purely domestic grip manufacturer that develops 'NO1-GRIP'. Through a unique manufacturing method that maximizes the characteristics of elastomer materials, it achieves both high suction power and a delicate touch. It is supported by many golfers, from professional golfers to amateurs aiming to improve their scores.
[NOW ON Co., Ltd. Company Profile]
Company Name: NOW ON Co., Ltd.
Representative: Takashi Tokuyama, CEO
Established: November 2005
Location: 1-14-4 Edagawa, Koto-ku, Tokyo
Business Description: Manufacture and sale of golf grip 'NO1-GRIP'
URL: https://www.nowon-no1grip.com/
Contact: TEL: 03-5665-2255 / FAX: 03-5665-2256
[About SMART GOLF Co., Ltd.]
SMART GOLF is a flat-rate, fully membership-based indoor golf practice facility with approximately 191 stores (as of April 2026) centered around Tokyo and the three neighboring prefectures. We support efficient practice utilizing the latest simulators in a private space available 24 hours a day, 365 days a year.