We want to create Noto, a 'well-sleeping town.' Sleepinn's Challenge

April Dream 2026
We want to create Noto, a 'well-sleeping town.'

Our company endorses April Dream, which aims to make April 1st a day for sharing dreams. This press release is Sleepinn's dream.

Sleepinn, a small bedding store in Nanao City, Ishikawa Prefecture, has been proposing bedding, pillows, and the 'Noto Hug' body pillow (announced after the earthquake) to those struggling with sleep, under the theme of 'supporting sleep and daily life.'

Our hometown, Nanao City, is also the setting for the manga, anime, and movie 'Insomniacs After School.' The story depicts high school students who spend sleepless nights meeting at an observatory, where 'sleepless nights turn into time spent with someone.' It also portrays how 'nights become special times, not something to be feared.'

We want to propose this as an experience that 'transforms sleepless nights into the best sleep.'

The 'authentic sleep' we provide is about customizing sleep. Since a one-size-fits-all approach does not lead to fundamental improvement, we aim to create the optimal sleep environment for each individual.

In modern Japan, it is said that more people are getting less sleep or suffering from insomnia. Many people visit our store with concerns such as 'I can't sleep,' 'I wake up in the middle of the night,' or 'It's hard to wake up in the morning.'

Having experienced the 2024 Noto Peninsula earthquake, we strongly reaffirmed the importance of 'sleeping with peace of mind.' We realized that getting good sleep energizes not only the body but also the mind.

Our dream is to create Noto, a 'well-sleeping town.'

Quiet nights, clean air, kind people, warm futons.
We hope Noto becomes a town where visitors and residents alike say, 'I slept well.'
And we want people to discover authentic sleep in Noto.

If sleep changes, life changes.
If life changes, people become energetic.
If people become energetic, the town also becomes energetic.

Our dream is big: to spread 'good sleep' from Noto and one day reach the world.
To energize people and the region through sleep is Sleepinn's dream.

■April Dream.

Our dream is not just to expand our products.
It's about someone becoming kinder or being able to look forward through sleep.
And it's about creating Noto, a 'well-sleeping town.'

We wish to deliver good sleep equally to both visitors and residents. Quiet nights, clean air, kind people, warm futons.

We want to create a town where a peaceful night's sleep becomes an unforgettable moment of reassurance for someone, and the sleep they find in Noto invigorates their daily life from then on.

The kindness born from the land of Noto and authentic sleep,
we want to deliver them to the world someday.

That is Sleepinn's dream.

'April Dream' is a project by PR TIMES where companies announce dreams they wish to achieve on April 1st. We are seriously committed to realizing this dream.