We want to create Noto, a town where everyone sleeps well. Sleepinn's Challenge.
Sleepinn, a bedding store in Nanao City, Ishikawa Prefecture, aims to create 'Noto, a town where everyone sleeps well.' Inspired by the 2024 Noto Peninsula earthquake, they emphasize the importance of peaceful sleep and offer customized sleep solutions, including bedding, pillows, and their 'Noto Hug' body pillow, to energize individuals and the community.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 21:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 17, 2026 at 03:59 (371h 11m after Collected)
April Dream 2026
We want to create Noto, a town where everyone sleeps well.
Our company endorses April Dream, which aims to make April 1st a day for sharing dreams. This press release is Sleepinn's dream.
Sleepinn, a small bedding store in Nanao City, Ishikawa Prefecture, has been offering bedding, pillows, and the "Noto Hug" body pillow (announced after the earthquake) to people suffering from sleep problems, under the theme of "supporting sleep and life."
Our hometown, Nanao City, is also the setting for the manga, anime, and movie "Kimi wa Houkago Insomnia" (Insomniacs After School). The work depicts high school students who spent sleepless nights meeting at an observatory, where "sleepless nights transform into time spent with someone." It also portrays how "nights are not something to be feared, but become a special time."
We want to propose this as "an experience that transforms sleepless nights into the best sleep."
The "real sleep" we offer is about customizing sleep. We aim to create the optimal sleep environment for each individual, as a one-size-fits-all approach does not lead to fundamental improvement.
In modern Japan, it is said that the number of people with short sleep hours and those suffering from insomnia is increasing. Many people visit our store with concerns such as "I can't sleep," "I wake up in the middle of the night," and "It's hard to wake up in the morning."
Experiencing the 2024 Noto Peninsula earthquake, we were strongly reminded of the importance of "being able to sleep peacefully." We realized that getting good sleep energizes not only the body but also the mind.
Our dream is to create Noto, a town where everyone sleeps well.
Quiet nights, clean air, kind people, warm futons.
We hope Noto becomes a town where visitors and residents alike say, "I slept so well."
And we want people to experience real sleep in Noto.
When sleep changes, life changes.
When life changes, people become energized.
When people become energized, the town also becomes energized.
Our dream is big: to transmit "good sleep" from Noto and eventually reach the world.
Energizing people and communities through sleep is Sleepinn's dream.
■April Dream.
Our dream is not just to spread our products.
It's about people becoming kinder or being able to look forward through sleep.
And it's about creating Noto, a town where everyone sleeps well.
We wish to deliver good sleep equally to both visitors and residents here. Quiet nights, clean air, kind people, warm futons.
We want to create a town where a night of peaceful sleep becomes an unforgettable time of comfort for someone, and the sleep experienced in Noto slightly energizes their everyday life from then on.
We want to one day deliver the kindness born from the land of Noto and real sleep to the world.
That is Sleepinn's dream.
"April Dream" is a project by PR TIMES where companies announce dreams they wish to achieve on April 1st. We are seriously aiming to realize this dream.
