Father's Day Alcohol Gift Tradition: Nearly 90% Say 'Want Dad to Enjoy, But Worry About Health' — What Doctors Recommend Families Should Keep in Mind for a Healthy Daily Life

Natural Food Research Co., Ltd. (headquartered in Bungotakada City, Oita Prefecture; representative: Kohei Sasaki) conducted a survey targeting: ① men and women aged 20–40 who have fathers aged 50+ who regularly enjoy alcohol; and ② internal medicine and gastroenterology physicians, regarding 'family concerns about fathers who enjoy drinking alcohol.'

Father’s Day is on June 21.

While alcohol is a classic Father’s Day gift, are there families who feel concerned about their father’s health?

In reality, how many people have given alcohol as a Father’s Day present, and how many are worried about their father’s health?

Therefore, Natural Food Research Co., Ltd. (https://www.sizenshokken.co.jp/) conducted this survey targeting: ① men and women aged 20–40 with fathers aged 50+ who regularly enjoy alcohol; and ② internal medicine and gastroenterology physicians.

Survey Overview: 'Family Concerns About Fathers Who Enjoy Alcohol'

[Survey Period] May 22 (Fri), 2026 – May 26 (Tue), 2026

[Survey Method] Internet-based survey via PRIZMA (https://www.prizma-link.com/press)

[Number of Respondents] 1,017 people (① 502 people; ② 515 people)

[Survey Targets] Monitors who responded: ① as men and women aged 20–40 with fathers aged 50+ who regularly enjoy alcohol; or ② as internal medicine or gastroenterology physicians

[Survey Conducted By] Natural Food Research Co., Ltd. (https://www.sizenshokken.co.jp/)

[Monitor Provider] Sacrisa

*The content of this survey is solely an introduction of questionnaire results targeting physicians and does not prove any effects or efficacy.

Full report available here

Over 60% of fathers drink alcohol almost every day!

First, we asked men and women aged 20–40 with fathers aged 50+ who regularly enjoy alcohol about their father’s drinking frequency.

When asked, 'How often does your father drink alcohol?', the responses were as follows:

'Almost every day (65.7%)'

'3–4 days per week (20.1%)'

'1–2 days per week (9.6%)'

'2–3 days or less per month (4.6%)'

Over 60% of respondents’ fathers drink alcohol 'almost every day.'

When combining '3–4 days per week,' over 80% of fathers regularly consume alcohol, indicating that drinking is part of their daily routine.

While alcohol is a daily pleasure for fathers, family members who are closest to them may worry about the amount consumed and its impact on health.

When asked, 'Do you ever worry that your father drinks too much?', over 60% responded 'often (23.7%)' or 'sometimes (38.7%)'.

This reveals that many people feel some level of concern about their father’s alcohol consumption.

Now, despite concerns about drinking amounts, do more people still choose 'alcohol' as a gift for fathers who enjoy drinking?

When asked, 'Have you ever given your father alcohol as a gift for Father’s Day?', over half responded 'yes (54.8%)'.

Despite their worries, more than half of respondents have chosen 'alcohol,' their father’s favorite, as a gift.

This suggests that on Father’s Day—a special occasion—families want to give their father the thing that will make him happiest, and to share joyful moments together over drinks, even while worrying about his health.

We see a tendency for alcohol to be a preferred gift for fathers, but what awareness do families have regarding their father’s health when giving such a gift?

Among those who answered 'yes' to the previous question, we asked, 'When giving alcohol to your father for Father’s Day, have you ever felt, 'I want him to enjoy it, but also take care of his body?' Nearly 90% responded 'definitely (44.7%)' or 'somewhat (43.6%)'.

It became clear that the majority of those who have gifted alcohol to their father wish for him to enjoy it, while simultaneously holding health-related concerns.

While they may not say outright, 'Please drink less,' families harbor complex feelings, genuinely worrying about their father’s physical well-being.

In what everyday situations do families feel concerned about their father’s drinking habits?

When asked about 'behaviors or conditions you observe in your father’s daily life or drinking habits that make you think, 'I’m worried,' the most common response was 'no alcohol-free days—he drinks almost every day (31.9%)', followed by 'falls asleep immediately after drinking (22.1%)' and 'seems to get drunk more easily than before (21.3%)'.

High drinking frequency is the most apparent concern, and worries about age-related changes in alcohol tolerance—such as 'falling asleep quickly' or 'getting drunk more easily'—also ranked highly.

Beyond quantity and frequency, even subtle daily changes like 'drinking patterns changing with age' may contribute to family anxiety.

Age-related physical strain: What is important for daily condition management?

How do medical professionals on the front lines view regular drinking among those aged 50 and above?

We now turn to internal and gastroenterology physicians.

When asked, 'Due to decreased alcohol metabolism with age, do you think regular drinking among those aged 50+ places a significant burden on the body?', over 90% responded 'strongly agree (51.8%)' or 'somewhat agree (43.3%)'.

It appears that most physicians believe regular drinking among those aged 50+ imposes a major physical burden. In particular, over half strongly agreed, indicating strong concern among medical experts.

In reality, what health issues do physicians believe regular drinking among those aged 50+ may cause?

Among those who responded 'strongly agree' or 'somewhat agree' to the previous question, we asked, 'What health risks do you think regular drinking among those aged 50+ poses?' The most common response was 'fatigue or lethargy (58.8%)', followed by 'increased disease risk (50.2%)' and 'poor sleep quality or insomnia (47.1%)'.

Items related to daily well-being—such as 'fatigue,' 'disease risk,' and 'poor sleep quality'—ranked highest, suggesting that regular drinking can significantly impact daily condition.

Nearly 90% of physicians say 'it’s important for families to regularly check in on their father’s health'!

For maintaining health with regular drinking habits, is care from others as important as personal self-management?

We continue to ask internal and gastroenterology physicians.

When asked, 'To maintain health while having a regular drinking habit, do you think it’s important not only for individuals to self-manage but also for 'families to regularly check in on their health?' Nearly 90% responded 'strongly agree (37.1%)' or 'somewhat agree (51.2%)'.

It became clear that most physicians consider everyday family care and attention crucial for maintaining health among those with regular drinking habits.