60% (Sixty Percent), an online select store handling Asian fashion brands, will hold its major summer event "Buchiage 2026 Summer ~Asian Night Market~" starting July 3, 2026, at 6:00 PM.
This year's theme is "Asian Night Market." Inspired by the bustling night markets of various Asian countries that come alive as night falls, we aim to deliver an experience where shopping itself becomes a "festival."
Up to 95% OFF! A Major Brand Sale Featuring 500 Brands
Approximately 500 brands, from popular names to emerging designers, will participate. We will hold the largest brand sale of the summer, with discounts of up to 95% OFF on select items. This is a chance to purchase fashion brands from Asian countries such as Korea, China, Taiwan, and Thailand at great prices.
In addition to the major sale featuring Asian brands from Korea, China, Taiwan, Thailand, and more, we have prepared numerous initiatives to make you want to visit every day, including limited-night coupons, daily changing coupons with varying content, and a special campaign where you can win a trip to Asia.
Participating Brands: KILLWINNER Participating Brands: MUCENT
Event Overview
Event Name: Buchiage 2026 Summer ~Asian Night Market~ Event Period: July 3, 2026 (Fri) 18:00 - July 31, 2026 (Fri) 23:59 Special Page: https://www.sixty-percent.com/plans/202607-buchiage-sale_elp
Highlights
1 Up to 95% OFF! A Major Brand Sale Featuring 500 Brands
Approximately 500 brands, from popular names to emerging designers, will participate.
We will hold the largest brand sale of the summer, with discounts of up to 95% OFF on select items.
This is a chance to purchase fashion brands from Asian countries such as Korea, China, Taiwan, and Thailand at great prices.
2 "Midnight Coupons" for Enjoyment Only at Night
Inspired by the liveliness of night markets, we will distribute "Midnight Coupons" that can be used every night.
We will offer limited-quantity coupons for up to 30% OFF on a first-come, first-served basis, further enhancing the excitement of nighttime shopping.
3 "Daily Coupons" with Changing Content
Throughout the event period, we will offer daily coupons where the target categories and brands change each day.
This is a campaign that allows you to discover new deals every day and enjoy it repeatedly.
4 "Overseas Special Correspondents" Wanted! Asia Trip Tickets to be Given Away by Lottery
We will give away airline tickets to Asia by lottery to those who apply during the period.
This is a special project to experience the latest Asian fashion and culture firsthand and share its appeal.
5 Asian Stall Campaign
Purchase 2 or more items from eligible Asian brands and receive 500 points.
We offer attractive purchase benefits that allow you to enjoy multiple brands you've been interested in.
Participating Brands: Heisan Participating Brands: mahagrid
Sixty Percent Inc.
Founded in July 2018. Operates "60%," a global fashion EC store exclusively for Asian brands. It handles over 2,700 brands and more than 150,000 items, primarily street brands, but also casual, designer, and lifestyle brands, targeting young people in their teens and 20s (as of October 2025). With the mission "To make Asian fashion mainstream globally," it aims to become Asia's largest fashion company. *As of October 2025.
Company Name: Sixty Percent Inc.
Representative: Taiga Manabe, Representative Director
Location: VORT Nakameguro I 1F, 1-8-1 Nakameguro, Meguro-ku, Tokyo
Established: July 2018
HP: https://corp.sixtypercent.com/
Contact Information for This Service and Press Release
・Contact: Sixty Percent Inc., Public Relations Department
・E-Mail: press@sixty-percent.com
60%
"60% (Sixty Percent)" is a global fashion EC store that exclusively features Asian brands. It offers a wide lineup catering to diverse fashion needs, handling over 2,700 brands and more than 150,000 items from over 10 Asian countries including Korea, China, Taiwan, Thailand, and Indonesia, targeting young people in their teens and 20s (as of October 2025). Primarily focusing on street brands, it also includes casual, designer, and lifestyle brands.
Website: https://www.sixty-percent.com/
App Download: https://app.adjust.com/1823aj1k
Instagram: https://www.instagram.com/sixtypercent_official/
X (formerly Twitter): https://twitter.com/60_sixtypercent
Tiktok: https://www.tiktok.com/@sixtypercent_60?lang=ja-JP
FACT BOX
- Source: PR TIMES
- Category: Event
- Organizations: 60% / KILLWINNER / MUCENT