Where does LESENS PRIVE draw design inspiration from?

It takes inspiration from architectural details, furniture, and everyday objects, centered on the theme 'Beauty in Structure.'

Where can I buy LESENS PRIVE products?

Exclusively on the 60% e-commerce site: https://www.sixty-percent.com/brands/lesens-prive

Who is 60%'s target audience?

Teens and young adults interested in streetwear and lifestyle fashion from Asian brands.

What is the significance of LESENS PRIVE's Japan launch?

It marks a milestone for Vietnamese design entering Japan, symbolizing the global rise of Asian creativity.

Japan Debut: Vietnamese Minimalist Bag Brand 'LESENS PRIVE' Now Available on 60%

Published Jun 16, 2026 6:00 PM ・ Updated Jun 16, 2026 9:27 AM ・ 4 min read ・ Source: PR TIMES

LESENS PRIVE, a minimalist and sophisticated bag brand from Hanoi, Vietnam, has made its debut in Japan through the global fashion e-commerce platform '60%'. Inspired by architectural and furniture details, the brand emphasizes beauty in structural design.

LESENS PRIVE is a bag brand based in Hanoi, Vietnam, known for its collection inspired by architectural and furniture details.

Guided by the philosophy of 'Beauty in Structure,' the brand draws inspiration from everyday objects and the clean lines and forms of refined architecture, transforming them into timeless yet distinctive bags.

Now, LESENS PRIVE has achieved its long-awaited entry into the Japanese market and is available for purchase on 60%. Experience this collection infused with Vietnamese modern sensibility.

▶ Sales URL: https://www.sixty-percent.com/brands/lesens-prive

▶ Instagram: https://www.instagram.com/lesens.prive/

Sixty Percent Co., Ltd.

Founded in July 2018, Sixty Percent operates '60%,' a global fashion e-commerce store dedicated exclusively to Asian brands. As of October 2025, it offers over 2,700 brands and more than 150,000 items, targeting teens and young adults with streetwear, casual, designer, and lifestyle brands. The company's mission is 'Bringing Asian fashion into the global mainstream,' aiming to become Asia's largest fashion company.

Company Name: Sixty Percent Co., Ltd.

Representative: Daigo Mama, CEO

Address: 1F VORT Nakameguro I, 1-8-1 Nakameguro, Meguro-ku, Tokyo

Established: July 2018

Website: https://corp.sixtypercent.com/

【Inquiries regarding this service or press release】

Contact: Public Relations, Sixty Percent Co., Ltd.

Email: press@sixty-percent.com

60%

'60%' is a global fashion e-commerce platform specializing in Asian brands. As of October 2025, it curates over 2,700 brands and 150,000 items from more than 10 Asian countries, including South Korea, China, Taiwan, Thailand, and Indonesia. Catering to youth aged 10s to 20s, it offers a diverse range of street, casual, designer, and lifestyle brands.

Website: https://www.sixty-percent.com/

App Download: https://app.adjust.com/1823aj1k

Instagram: https://www.instagram.com/sixtypercent_official/

X (formerly Twitter): https://twitter.com/60_sixtypercent

TikTok: https://www.tiktok.com/@sixtypercent_60?lang=ja-JP

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Source: PR TIMES
Category: New Product

Japan Debut: Vietnamese Minimalist Bag Brand 'LESENS PRIVE' Now Available on 60%

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Sixty Percent Co., Ltd.

60%

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