SHINSEGAE HYPERGROUND, operated by Korea's Shinsegae, signs marketing partnership with '60%' to expand in Japan
Sixty Percent, operator of the cross-border platform '60%' featuring over 2,500 Asian brands, has signed a marketing partnership agreement with 'SHINSEGAE HYPERGROUND' for the Japanese market.
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- 📰 Published: May 28, 2026 at 09:00
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Sixty Percent Inc. (Headquarters: Meguro-ku, Tokyo; CEO: Taiga Manabe), which operates the cross-border platform '60%' featuring over 2,500 Asian brands, announces that it has signed a marketing partnership agreement for the Japanese market with 'SHINSEGAE HYPERGROUND,' operated by the Seoul-based department store 'Shinsegae.'
Shinsegae is a leading company with significant influence in the fashion and lifestyle sectors, operating multiple large department stores and shopping malls in South Korea. It launched 'SHINSEGAE HYPERGROUND' to expand the presence of Korean fashion brands, offering trendy apparel that aligns with the tastes of the younger generation.
By leveraging its unique marketing strategy focused on the MZ generation, '60%' will contribute to the value of SHINSEGAE HYPERGROUND as a marketing partner, playing a role in increasing the awareness of Korean fashion in the Japanese market.
About Sixty Percent Inc.
Founded in July 2018, the company operates the global fashion e-commerce store '60%,' which exclusively features Asian brands. As of October 2025, it handles over 2,700 brands and 150,000 items, ranging from street brands to casual, designer, and lifestyle brands, targeting youth in their teens and twenties. With the mission of 'making Asian fashion the global mainstream,' the company aims to become the largest fashion company in Asia.
Shinsegae is a leading company with significant influence in the fashion and lifestyle sectors, operating multiple large department stores and shopping malls in South Korea. It launched 'SHINSEGAE HYPERGROUND' to expand the presence of Korean fashion brands, offering trendy apparel that aligns with the tastes of the younger generation.
By leveraging its unique marketing strategy focused on the MZ generation, '60%' will contribute to the value of SHINSEGAE HYPERGROUND as a marketing partner, playing a role in increasing the awareness of Korean fashion in the Japanese market.
About Sixty Percent Inc.
Founded in July 2018, the company operates the global fashion e-commerce store '60%,' which exclusively features Asian brands. As of October 2025, it handles over 2,700 brands and 150,000 items, ranging from street brands to casual, designer, and lifestyle brands, targeting youth in their teens and twenties. With the mission of 'making Asian fashion the global mainstream,' the company aims to become the largest fashion company in Asia.
FAQ
Does this partnership affect the Taiwanese fashion industry?
While there is no direct impact, it serves as a successful case study for cross-border expansion of Asian fashion brands.