Korean Streetwear Brand 'hybition' Launches on Asian Fashion E-commerce Platform '60%'
Sixty Percent Inc. has announced that the Korean unisex streetwear brand 'hybition' is now officially available on its global fashion store, '60%'. To commemorate the launch, a special sale offering up to 50% off is being held. Established in 2010, hybition is known for its fusion of street culture and eyewear, popular among people in their 20s and 30s.
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Sixty Percent Inc.'s Asia-based global fashion store, '60%', has officially launched the South Korean streetwear brand 'hybition'. To celebrate the new addition, a special sale with discounts of up to 50% off will be available.
Founded in South Korea in 2010, 'hybition' is a unisex brand that has garnered strong support, primarily from men and women in their 20s and 30s. With a brand philosophy of "combining traditional design with the latest trends," it consistently releases modern and sophisticated collections. The brand extends beyond typical streetwear, offering a timeless appeal that transcends generations and genders.
The brand's most distinctive feature is its unique lineup that skillfully fuses "street" culture with "eyewear." 'hybition's' main products, its eyewear, feature modern designs that incorporate the edge of street culture while seamlessly blending into everyday styling.
■ About Sixty Percent Inc.
Founded in July 2018, the company operates '60%', a global fashion e-commerce store that exclusively features Asian brands. As of October 2025, it carries over 2,700 brands and more than 150,000 items, focusing on streetwear, casual, designer, and lifestyle brands for teens and young adults. Its mission is to "bring Asian fashion to the global mainstream."
- Company Name: Sixty Percent Inc.
- Representative: Taiga Manabe, Representative Director
- Location: VORT Nakameguro I 1F, 1-8-1 Nakameguro, Meguro-ku, Tokyo
- Established: July 2018
■ About 60%
'60%' is a global fashion e-commerce store featuring over 2,700 brands (as of October 2025) from more than 10 Asian countries, including South Korea, China, Taiwan, Thailand, and Indonesia. It offers a wide range of fashion items, from street and casual wear to designer and lifestyle brands.
Founded in South Korea in 2010, 'hybition' is a unisex brand that has garnered strong support, primarily from men and women in their 20s and 30s. With a brand philosophy of "combining traditional design with the latest trends," it consistently releases modern and sophisticated collections. The brand extends beyond typical streetwear, offering a timeless appeal that transcends generations and genders.
The brand's most distinctive feature is its unique lineup that skillfully fuses "street" culture with "eyewear." 'hybition's' main products, its eyewear, feature modern designs that incorporate the edge of street culture while seamlessly blending into everyday styling.
■ About Sixty Percent Inc.
Founded in July 2018, the company operates '60%', a global fashion e-commerce store that exclusively features Asian brands. As of October 2025, it carries over 2,700 brands and more than 150,000 items, focusing on streetwear, casual, designer, and lifestyle brands for teens and young adults. Its mission is to "bring Asian fashion to the global mainstream."
- Company Name: Sixty Percent Inc.
- Representative: Taiga Manabe, Representative Director
- Location: VORT Nakameguro I 1F, 1-8-1 Nakameguro, Meguro-ku, Tokyo
- Established: July 2018
■ About 60%
'60%' is a global fashion e-commerce store featuring over 2,700 brands (as of October 2025) from more than 10 Asian countries, including South Korea, China, Taiwan, Thailand, and Indonesia. It offers a wide range of fashion items, from street and casual wear to designer and lifestyle brands.