Asian Fashion Select Store 60% to Launch Major Summer Sale Event “SUMMER Early Discount” on May 14

📋 Article Processing Timeline

  • 📰 Published: May 14, 2026 at 19:00
  • 🔍 Collected: May 14, 2026 at 10:32
  • 🤖 AI Analyzed: May 15, 2026 at 07:47 (21h 15m after Collected)
60% (Sixty Percent), a select store specializing in Asian fashion brands, will launch its major summer sale event, “SUMMER Early Discount,” from 6:00 p.m. on Thursday, May 14, 2026. The event will feature Korean and other Asian brands, offering trendy summer-ready items and staple pieces at special prices. Customers can enjoy deals on seasonal essentials such as T-shirts, camisoles, sandals, and bags. During the campaign period, in addition to brand sales of up to 82% off, limited coupons will be distributed daily from 6:00 p.m. to the first 100 customers. The campaign includes coupons worth up to 30% off, allowing shoppers to get a head start on summer items at discounted prices. Participating brands include Heisan and SOUL'S COLOR. By combining the special feeling of a daily-changing event with the excitement of a first-come, first-served campaign, 60% aims to make early-summer shopping even more enjoyable. ■ Campaign Overview Campaign name: SUMMER Early Discount Period: Thursday, May 14, 2026, 6:00 p.m. to Sunday, May 31, 2026, 11:59 p.m. Special page: https://www.sixty-percent.com/plans/202605-summer-pre-sale_elp ■ Key Highlights 1. Brand sales of up to 82% off A limited-time special sale will offer up to 82% off popular Korean and Asian brands. Customers can shop summer new arrivals as well as popular staple items at discounted prices. 2. Limited coupons for the first 100 customers daily from 6:00 p.m. Throughout the campaign period, coupons will be distributed daily from 6:00 p.m. to the first 100 customers. This limited-quantity campaign offers a chance to receive coupons worth up to 30% off. Coupon details: 30% off coupon: 2 customers 20% off coupon: 8 customers 10% off coupon: 90 customers As quantities are limited each day, early checking is recommended. 3. Participating brands MUCENT, mahagrid, cozy&kitsch, WONDER WONDER, Heisan, meego, Kleesier, RANDOMOFF, SOFT THUMBNAIL, HAPPY BIRDS DAY, BLACKUP, SOUL'S COLOR, and many more. Other participating brands include BLACKUP and WEBHOUSE. ■ Sixty Percent Inc. Founded in July 2018, Sixty Percent Inc. operates “60%,” a global fashion e-commerce store featuring only Asian brands. Targeting teens and consumers in their 20s, the platform carries more than 2,700 brands and over 150,000 items, ranging from streetwear to casual, designer, and lifestyle brands, as of October 2025. With the mission of bringing Asian fashion into the global mainstream, the company aims to become Asia’s largest fashion company. Company name: Sixty Percent Inc. Representative: Taiga Manabe, Representative Director Location: 1F VORT Nakameguro I, 1-8-1 Nakameguro, Meguro-ku, Tokyo Established: July 2018 Website: https://corp.sixtypercent.com/ 【Inquiries regarding this service and press release】 Contact: Public Relations, Sixty Percent Inc. E-mail: press@sixty-percent.com ■ 60% “60% (Sixty Percent)” is a global fashion e-commerce store featuring only Asian brands. Targeting teens and consumers in their 20s, it offers more than 2,700 brands and over 150,000 items from more than 10 Asian countries, including South Korea, China, Taiwan, Thailand, and Indonesia, as of October 2025. Centered on streetwear, the platform also offers a wide lineup of casual, designer, and lifestyle brands to meet diverse fashion needs. Website: https://www.sixty-percent.com/ App download: https://app.adjust.com/1823aj1k Instagram: https://www.instagram.com/sixtypercent_official/ X (formerly Twitter): https://twitter.com/60_sixtypercent TikTok: https://www.tiktok.com/@sixtypercent_60?lang=ja-JP