Asian Brand Aggregator Fashion Store "60%" Signs Exclusive Japan Distribution Agreement with "KILLWINNER," a Sneaker Brand Highly Popular Among China's Gen Z

Sixty Percent Inc. (Headquarters: Meguro-ku, Tokyo / Representative Director & President: Taiga Manabe), a cross-border platform aggregating over 2,500 Asian brands, announced that it has signed an exclusive sales agency agreement for the Japanese market with "KILLWINNER," a sneaker brand originating from China.

"KILLWINNER" is a sneaker brand founded in China in 2016. The brand name embodies the meaning of "those who aim to be winners in life." Its main series, "German Training," boasts a track record of selling approximately 100,000 pairs per month in its home country. In Japan, as it began to attract attention primarily among the MZ generation through social media, "60%" (Sixty Percent) will take on the brand's sales operations as the exclusive distributor in Japan, utilizing its delivery and logistics network for Japan and worldwide, and its marketing strategies focused on the MZ generation.

"KILLWINNER" will expand brand recognition primarily through social media, bolstered by endorsements from K-Pop idols and famous Chinese celebrities. The brand plans to consider and implement more localized product development for Japan, aiming to embody a more representative Asian brand globally. Moving forward, sales will primarily be centered on the cross-border platform "60%" (Sixty Percent), with plans to expand into wholesale business and offline store operations across Japan and Asia.

Sixty Percent Inc.

Founded in July 2018. Operates "60%," a global fashion e-commerce store that exclusively features Asian brands. Targeting youth aged 10 to 20, it handles over 2,700 brands and more than 150,000 items, ranging from street brands to casual, designer, and lifestyle brands (as of October 2025). With the mission to bring "Asian fashion to the world's mainstream," the company aims to become the largest fashion company in Asia. *As of October 2025.

Company Name: Sixty Percent Inc. Location: VORT Nakameguro I, 1F, 1-8-1 Nakameguro, Meguro-ku, Tokyo Established: July 2018 HP: https://corp.sixtypercent.com/

[Contact for this service and press release] Contact: Sixty Percent Inc., Public Relations E-Mail: press@sixty-percent.com

60% (Sixty Percent)

"60% (Sixty Percent)" is a global fashion e-commerce store that exclusively features Asian brands. Targeting youth aged 10 to 20, it handles over 2,700 brands and more than 150,000 items from over 10 Asian countries, including Korea, China, Taiwan, Thailand, and Indonesia (as of October 2025). It offers a rich lineup catering to diverse fashion needs, from street brands to casual, designer, and lifestyle brands.

Website: https://www.sixty-percent.com/ App Download: https://app.adjust.com/1823aj1k Instagram: https://www.instagram.com/sixtypercent_official/ X (formerly Twitter): https://twitter.com/60_sixtypercent Tiktok: https://www.tiktok.com/@sixtypercent_60?lang=ja-JP