60% (Sixty Percent), a select store handling Asian fashion brands, will hold a large-scale sale "GOLDEN WEEK" event featuring popular brands, starting from 12:00 PM on Friday, May 1, 2026.

This sale will offer a wide range of trendy and classic items, primarily from Korean and Asian brands, at special prices. It will be an opportunity for a wide range of customers to enjoy purchasing various fashion items at great value, including the latest items for the spring/summer season and popular classic products from popular brands.

Furthermore, in addition to brand sales with up to 84% OFF, a bulk purchase coupon scheme will be implemented where the discount rate increases with the number of items purchased. This design, which becomes more advantageous with multiple purchases, is a campaign that meets the needs of those who want to update their spring/summer wardrobe all at once.

Participating brands: Heisan, Kleesier

Also, during the period, a 20% point reward campaign will be held daily with changing target brands. By creating a mechanism where customers can enjoy encountering new brands every day, it provides a special Golden Week limited shopping experience where new "deals" can be discovered with each visit.

Campaign Overview

Campaign Name: GOLDEN WEEK SALE Period: May 1, 2026 (Fri) 12:00 PM - May 11, 2026 (Mon) 11:59 PM Special Page: https://www.sixty-percent.com/pages/202605-gw-sale_elp

Key Highlights

① Brand Sale Up to 84% OFF

- A special limited-time sale with up to 84% OFF on popular Korean and Asian brands. - A chance to get great deals on new spring/summer arrivals and popular classic items.

② Up to 20% OFF with Bulk Purchase

- A bulk purchase coupon campaign where the discount rate increases with the number of items purchased. The more you buy, the more you save, making it a measure to meet the demand for bulk purchases during Golden Week.

20% Point Reward for 5 Brands Daily

- During the period, 5 target brands will be picked daily, and a 20% point reward will be offered upon purchase.

- The brands change daily, making it a campaign designed to encourage daily visits.

④ Participating Brands

MUCENT mahagrid cozy&kitsch WONDER WONDER Heisan meego Kleesier RANDOMOFF SOFT THUMBNAIL HAPPY BIRDS DAY threetimes BLACKUP And many others

Participating brands: MUCENT, SOFT THUMBNAIL

Sixty Percent Inc.

Founded in July 2018. Operates "60%", a global fashion EC store that gathers only Asian brands. As of October 2025, it handles over 2,700 brands and more than 150,000 items, focusing on street brands for youth aged 10 to 20s, as well as casual, designer, and lifestyle brands. With the mission of "bringing Asian fashion to the world's mainstream," it aims to become the largest fashion company in Asia. *As of October 2025

Company Name: Sixty Percent Inc. Representative: Representative Director Taiga Manabe Location: 1F VORT Nakameguro I, 1-8-1 Nakameguro, Meguro-ku, Tokyo Established: July 2018 HP: https://corp.sixtypercent.com/

[Contact for this service and press release]

- Contact: Sixty Percent Inc. Public Relations - E-Mail: press@sixty-percent.com

60%

"60% (Sixty Percent)" is a global fashion EC store that gathers only Asian brands. As of October 2025, it handles over 2,700 brands and more than 150,000 items from over 10 Asian countries including Korea, China, Taiwan, Thailand, and Indonesia, targeting youth aged 10 to 20s. It offers a wide range of fashion needs, including street, casual, designer, and lifestyle brands, with an abundant lineup.

Website: https://www.sixty-percent.com/ App Download: https://app.adjust.com/1823aj1k Instagram: https://www.instagram.com/sixtypercent_official

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン
  • Products / services: GOLDEN WEEK SALE