[Event Limited Price + Novelty] Korean Brand "It doesn`t matter" New Collection Released at 60% with Event-Exclusive Price! First-come, first-served gift for purchases over 5,000 yen.
The Korean brand "It doesn`t matter" is holding an event at the EC store "60%" offering a special discount on its new "Pony Griptok" and a first-come, first-served "Bear Griptok" for purchases over 5,000 yen. This campaign features a lifestyle brand known for its retro-pop designs.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 18:00
- 🔍 Collected: April 30, 2026 at 09:31
- 🤖 AI Analyzed: April 30, 2026 at 10:09 (37 min after Collected)
it doesn’t matter is a pop lifestyle brand that, as its name suggests, embodies the lighthearted message of "It's not a big deal, it's okay." Its retro graphics based on pastel colors and designs featuring adorable characters bring a touch of playfulness and healing to daily life. This time, a special event will be held at "60% (Sixty Percent)" to commemorate the long-awaited release of its new collection.
During this event, the new "Pony Griptok," which has been a hot topic on social media, will be unveiled at a special discounted price. Furthermore, for purchases of 5,000 yen or more, an adorable "Bear Griptok" will be presented on a first-come, first-served basis.
Novelty: Bear Griptok (First 50 people during the event period)
"it doesn’t matter" goes beyond mere accessories, offering a wide range of signature items that express the individuality of the wearer. This spring is the biggest chance to customize your smartphone with the new Pony and also get the "Bear" on a first-come, first-served basis. Please come and experience the free and happy world of "it doesn’t matter" at 60% (Sixty Percent).
■ Campaign Overview
・Sale Period: April 30, 2026 (Thursday) 12:00 - May 7, 2026 (Thursday) 23:59
■ Event Details
・Special Discount on New "Pony Griptok": The latest retro-pop Pony, which brightens up your smartphone, will be offered at a special price of 20% OFF only during this event period.
・Luxurious Novelty Gift: During the event period, customers who purchase 5,000 yen (tax included) or more of any brand products will receive one of the brand's most popular "Bear Griptok."
*The novelty is limited to the first 50 people.
▶Sales URL here: https://www.sixty-percent.com/pages/202604-it-doesnt-matter_elp
▶Instagram: https://www.instagram.com/itdoesntmatter.kr/
■ Sixty Percent Co., Ltd.
Founded in July 2018. Operates "60%," a global fashion EC store that exclusively features Asian brands. As of October 2025, it handles over 2,700 brands and more than 150,000 items, ranging from street brands to casual, designer, and lifestyle brands, targeting young people in their teens and twenties. With the mission of "bringing Asian fashion to the world's mainstream," it aims to become the largest fashion company in Asia. *As of October 2025
Company Name: Sixty Percent Co., Ltd.
Representative Director: Taiga Manabe
Location: 1F VORT Nakameguro I, 1-8-1 Nakameguro, Meguro-ku, Tokyo
Established: July 2018
HP: https://corp.sixtypercent.com/
[Contact for this service and press release]
・Contact: Sixty Percent Co., Ltd. Public Relations Department
・E-Mail: press@sixty-percent.com
■ 60%
"60% (Sixty Percent)" is a global fashion EC store that exclusively features Asian brands. As of October 2025, it handles over 2,700 brands and more than 150,000 items from over 10 Asian countries, including Korea, China, Taiwan, Thailand, and Indonesia, targeting young people in their teens and twenties. It offers a rich lineup that meets a wide range of fashion needs, from street brands to casual, designer, and lifestyle brands.
Website: https://www.sixty-percent.com/
App DL: https://app.adjust.com/1823aj1k
Instagram: https://www.instagram.com/sixtypercent_official/
X (formerly Twitter): https://twitter.com/60_sixtypercent
Tiktok: https://www.tiktok.com/@sixtypercent_60?lang=ja-JP
During this event, the new "Pony Griptok," which has been a hot topic on social media, will be unveiled at a special discounted price. Furthermore, for purchases of 5,000 yen or more, an adorable "Bear Griptok" will be presented on a first-come, first-served basis.
Novelty: Bear Griptok (First 50 people during the event period)
"it doesn’t matter" goes beyond mere accessories, offering a wide range of signature items that express the individuality of the wearer. This spring is the biggest chance to customize your smartphone with the new Pony and also get the "Bear" on a first-come, first-served basis. Please come and experience the free and happy world of "it doesn’t matter" at 60% (Sixty Percent).
■ Campaign Overview
・Sale Period: April 30, 2026 (Thursday) 12:00 - May 7, 2026 (Thursday) 23:59
■ Event Details
・Special Discount on New "Pony Griptok": The latest retro-pop Pony, which brightens up your smartphone, will be offered at a special price of 20% OFF only during this event period.
・Luxurious Novelty Gift: During the event period, customers who purchase 5,000 yen (tax included) or more of any brand products will receive one of the brand's most popular "Bear Griptok."
*The novelty is limited to the first 50 people.
▶Sales URL here: https://www.sixty-percent.com/pages/202604-it-doesnt-matter_elp
▶Instagram: https://www.instagram.com/itdoesntmatter.kr/
■ Sixty Percent Co., Ltd.
Founded in July 2018. Operates "60%," a global fashion EC store that exclusively features Asian brands. As of October 2025, it handles over 2,700 brands and more than 150,000 items, ranging from street brands to casual, designer, and lifestyle brands, targeting young people in their teens and twenties. With the mission of "bringing Asian fashion to the world's mainstream," it aims to become the largest fashion company in Asia. *As of October 2025
Company Name: Sixty Percent Co., Ltd.
Representative Director: Taiga Manabe
Location: 1F VORT Nakameguro I, 1-8-1 Nakameguro, Meguro-ku, Tokyo
Established: July 2018
HP: https://corp.sixtypercent.com/
[Contact for this service and press release]
・Contact: Sixty Percent Co., Ltd. Public Relations Department
・E-Mail: press@sixty-percent.com
■ 60%
"60% (Sixty Percent)" is a global fashion EC store that exclusively features Asian brands. As of October 2025, it handles over 2,700 brands and more than 150,000 items from over 10 Asian countries, including Korea, China, Taiwan, Thailand, and Indonesia, targeting young people in their teens and twenties. It offers a rich lineup that meets a wide range of fashion needs, from street brands to casual, designer, and lifestyle brands.
Website: https://www.sixty-percent.com/
App DL: https://app.adjust.com/1823aj1k
Instagram: https://www.instagram.com/sixtypercent_official/
X (formerly Twitter): https://twitter.com/60_sixtypercent
Tiktok: https://www.tiktok.com/@sixtypercent_60?lang=ja-JP