[Trending on SNS] Korean Brand 'cozy&kitsch' Holds Summer Flower Event on 60%! Popular Floral Items on X Up to 20% OFF for a Limited Time!

The Korean fashion brand 'cozy&kitsch' is hosting a 'Summer Memories' event on the global platform '60%'. Featuring the viral 'Summer Flower Collection' from SNS, the event offers discounts of up to 20% from April 28 to May 6, 2026.
キャンペーンNQ 44/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: April 28, 2026 at 18:00
  • 🔍 Collected: April 28, 2026 at 10:01
  • 🤖 AI Analyzed: April 28, 2026 at 10:07 (5 min after Collected)
Special news has arrived from South Korea's 'cozy&kitsch' to celebrate the arrival of the new season. The brand captivates Gen Z in both Japan and Korea with its design that exquisitely mixes vintage-like sweetness with modern kitsch. This event's theme is 'Summer Memories with cozy&kitsch.' A collection that feels nostalgic yet new, allowing you to wear a girl-like purity and the liberation of summer, will be exclusively revealed on '60%' (Sixty Percent), where the latest Asian brands converge.

The highlight of this project is the 'Summer Flower Collection,' which created a huge buzz on SNS, especially on X (formerly Twitter), recording phenomenal impressions with comments like 'Too cute!' and 'Where can I buy this?' Floral patterns with pale colors that shine in the summer sun, and feminine silhouettes that carry the essence of balletcore. These popular items that caused a buzz on SNS will be available at special limited-time discount prices for this event.

'We design cozy&kitsch clothes so that you can feel a small piece of happiness the moment you put them on. We are grateful that many people found our floral collection through X, and we have prepared this event as a special gift. This summer, please enjoy your own "summer vibes," being lovelier than anyone else with cozy&kitsch items.'

■ Campaign Overview
- Sale Period: Tuesday, April 28, 2026, 12:00 PM – Wednesday, May 6, 2026, 11:59 PM

■ Event Items
- To be revealed on '60%' from Tuesday, April 28, 2026, 12:00 PM
- MAX 20% OFF Sale

▶ Sales URL: https://www.sixty-percent.com/pages/202604-cozy-kitsch_elp
▶ Instagram: https://www.instagram.com/cozy_kitsch/
▶ X (formerly Twitter): https://x.com/cozyandkitsch

■ Sixty Percent Inc.
Founded in July 2018. Operates '60%', a global fashion EC store exclusively for Asian brands. Aimed at youth in their teens and 20s, it carries over 2,700 brands and more than 150,000 items, focusing on street brands as well as casual, designer, and lifestyle brands (as of October 2025). With the mission 'Bringing Asian fashion to the global mainstream,' it aims to become Asia's largest fashion company.

Company Name: Sixty Percent Inc.
Representative: CEO Taiga Manabe
Location: 1F VORT Nakameguro I, 1-8-1 Nakameguro, Meguro-ku, Tokyo
Established: July 2018
HP: https://corp.sixtypercent.com/

■ 60%
'60%' (Sixty Percent) is a global fashion EC store gathering only Asian brands. For the 10s and 20s demographic, it handles over 2,700 brands and 150,000 items from more than 10 Asian countries, including Korea, China, Taiwan, Thailand, and Indonesia. It offers a wide lineup to meet diverse fashion needs.

Website: https://www.sixty-percent.com/