'ROCKFISH WEATHERWEAR' has established a unique style by combining designs inspired by the British countryside and classic outdoors with the refined minimalism and trendiness unique to South Korea. Rather than just being functional items, its products are characterized by being reinterpreted as "weatherwear that blends into daily styling."

The brand's signature rain boots have gained support because their streamlined silhouette and urban coloring allow them to be incorporated as part of daily outfits, not just on rainy days. In recent years, the brand has expanded its lineup to include ballet shoes, sneakers, and bags, building a comprehensive collection that completes a total styling look.

In particular, its balance of crossing between feminine and casual, classic and modern, is gathering popularity mainly among demographics highly sensitive to Korean fashion trends, and is gaining global attention through social media.

Through this launch, 'ROCKFISH WEATHERWEAR' is moving forward with full-scale brand promotion aimed at Japanese consumers. It aims to propose new styles through its unique worldview and products.

Sales Information

▶ Special New Arrival Page: https://www.sixty-percent.com/brand-plans/202604-rockfish-weatherwear_elp ▶ Sales URL: https://www.sixty-percent.com/brands/rockfish-weatherwear ▶ Instagram: https://www.instagram.com/rockfish_official/

Sixty Percent Inc.

Founded in July 2018. Operates "60%", a global fashion e-commerce store that exclusively curates Asian brands. Aimed at youth in their teens and twenties, it carries over 150,000 items from more than 2,700 brands (as of October 2025), ranging from streetwear brands to casual, designer, and lifestyle brands. With the mission of "Bringing Asian fashion to the world's mainstream," it aims to become Asia's largest fashion company. *As of October 2025.

Company Name: Sixty Percent Inc. Representative: Taiga Manabe, CEO Location: VORT Nakameguro I 1F, 1-8-1 Kamimeguro, Meguro-ku, Tokyo Established: July 2018 Website: https://corp.sixtypercent.com/

[Inquiries regarding this service and press release] - Contact: Public Relations, Sixty Percent Inc. - E-Mail: press@sixty-percent.com

60%

"60% (Sixty Percent)" is a global fashion e-commerce store that exclusively curates Asian brands. Aimed at youth in their teens and twenties, it handles over 150,000 items from more than 2,700 brands from over 10 Asian countries, including South Korea, China, Taiwan, Thailand, and Indonesia (as of October 2025). It offers a rich lineup that meets diverse fashion needs, from primarily street brands to casual, designer, and lifestyle brands.

Website: https://www.sixty-percent.com/ App DL: https://app.adjust.com/1823aj1k Instagram: https://www.instagram.com/sixtypercent_official/ X (formerly Twitter): https://twitter.com/60_sixtypercent Tiktok: https://www.tiktok.com/@sixtypercent_60?lang=ja-JP

FACT BOX

  • Source: PR TIMES
  • Category: Partnership