Chouette Salon Launches Unique Wig Coating Service to Help Users Avoid Unnecessary Replacements

Offering alternatives beyond just replacement.

In recent years, the number of people using wigs for both medical and daily purposes has been increasing. However, many face common struggles, such as, "The hair ends have become frizzy," "It's become prone to tangling," or "I've been advised to replace it even though I still want to use it."

At Chouette, we have supported many wig users through fitting cuts and baby-hair adjustments. A common sentiment we encountered was, "I love this wig, but it’s become damaged," or "I want to replace it, but the cost is a burden." To address this, we have launched a unique coating service to extend the lifespan of damaged wigs.

Restoring manageability by treating damaged ends

Wigs that have become frizzy or tangled can be restored to a smooth touch. Continued use of wigs often leads to frizz or tangling at the ends, which can make them harder to manage, lose their shine, spread unnaturally, or look aged. Our coating service treats both human and synthetic wigs to make them manageable again. Clients who have received the treatment have reported, "My wig that I was considering replacing is usable again," "It feels much better," and "I'm excited to go out again."

Extending lifespan to reduce economic burden

Medical wigs often cost over 100,000 yen. Furthermore, finding a wig that perfectly fits can be difficult, as even products from the same manufacturer can vary individually, leading many to feel that a new wig isn't as good as their previous one. Many clients express a desire to keep using their current wig as long as possible. Based on the philosophy of valuing and using what we have, we provide support to extend the lifespan of these wigs.

Wig support that only professional stylists can provide

We provide not just coating, but also professional wig cutting and baby-hair adjustments. Even new wigs can sometimes feel unnatural around the face, be difficult to tuck behind ears, or be hard to tie up. Our active professional stylists, who have extensive experience with wig users, perform adjustments tailored to individual bone structures and lifestyles. Our baby-hair adjustments are particularly popular, making daily styling easier and providing a more natural look.

Private room availability

We aim for a society where wig users can visit salons like everyone else. Clients who come wearing their wigs receive treatments just like any other customer. However, for those undergoing medical treatment or transitioning back to their natural hair who may feel anxious about surroundings, private rooms are available. We prioritize creating an environment where everyone can visit with peace of mind.

Why stylists are needed when hair is lost

EZUKARIMO Inc. operates under the philosophy of "Clean Earth, Clean People." We want to reduce the reality where still-usable wigs are discarded simply due to wear, and expand eco-friendly choices for both people and the planet. We also strongly believe that professional stylists are essential when people lose their hair. Many individuals who lost their hair due to illness or treatment say they thought they would never be able to visit a salon again, and some have even shed tears of joy after their service. We are working toward a society where wig users can enjoy hairstyles in salons without being treated differently.

Future outlook

Looking ahead, we aim to spread wig maintenance techniques and engage in knowledge sharing and educational activities for other stylists. Instead of thinking "go to a specialty shop because it's a wig," we want to foster a culture where you can "consult your regular salon first." We are expanding this new choice for everyone.