69% of Apple Gift Card Users Feel 'Anxious' About Exchange Sites; Conversion Rate Remains Top Priority
According to a survey by Site Creation Co., Ltd., approximately 70% of electronic gift card exchange site users experience anxiety regarding their usage, primarily fearing scams and personal data leaks. However, the conversion rate remains the most important factor when choosing a service.
📋 Article Processing Timeline
- 📰 Published: May 19, 2026 at 19:01
- 🔍 Collected: May 19, 2026 at 10:31
- 🤖 AI Analyzed: May 20, 2026 at 01:33 (15h 2m after Collected)
Site Creation Co., Ltd., which operates the 'Gift Card Kaitori Guide' (https://sitecreation.co.jp/kaitori/), conducted a survey on the actual usage of Apple gift cards and other electronic gift cards.
In recent years, the use of electronic gift cards, such as Apple gift cards and Amazon gift cards, has increased along with the spread of cashless payments and online services. On the other hand, anxiety and troubles when using gift card exchange services have also become a recognized issue. Therefore, a survey was conducted among actual users to investigate their experiences with gift cards, the points they emphasize when using exchange sites, and the contents of their anxieties.
Survey Overview
- Survey Period: May 2026
- Survey Method: Internet survey
- Target Audience: Users with experience using electronic gift cards
- Valid Responses: 100
- Conducted by: Gift Card Kaitori Guide
Approximately 70% Answered They 'Feel Anxious About Gift Card Exchange Sites'
In response to the question, 'Have you ever felt anxious about using a gift card exchange site?', the results were as follows:
- Very anxious: 19%
- Somewhat anxious: 50%
- Not very anxious: 20%
- Not anxious at all: 11%
Combining 'very anxious' and 'somewhat anxious' totals 69%, indicating that many users utilize these services while feeling some level of unease.
The Top Anxiety is 'Fear of Scam Sites'
When asked about the 'contents of anxiety' (multiple answers allowed), the results were:
1. Fear of scam sites (56%)
2. Personal data leaks (47%)
3. Anxiety about not being paid (35%)
4. Decreased conversion rate (23%)
5. Unclear fees (17%)
Particularly due to the recent increase in phishing scams and fake websites, a strong tendency to worry about 'safety' was observed.
The Most Emphasized Point When Using is 'Conversion Rate'
When surveyed on the 'points emphasized when using a gift card exchange site', the results were:
1. Conversion rate (70%)
2. Safety and reliability (58%)
3. Word-of-mouth reviews (22%)
4. Transfer speed (18%)
It is evident that while users want to exchange their cards at the highest possible rate, they also highly value 'whether it can be used safely.'
38% Have Experience Using Exchange Sites
To the question 'Have you ever used a gift card exchange site?', 38% answered 'Yes' and 62% answered 'No.' Additionally, common reasons for using the services included 'wanting to liquidate unnecessary gift cards,' 'needing cash immediately,' and 'having sudden expenses.'
Future Intentions to Use Are Mostly 'Depending on Conditions'
Regarding the question 'Do you want to continue using gift card exchange sites in the future?', the results were:
- Want to use depending on conditions: 52%
- Don't really want to use: 25%
- Don't want to use: 20%
- Want to use: 3%
While a certain level of demand exists, it suggests that 'safety' and 'reliability' will greatly influence continued usage in the future.
About Gift Card Kaitori Guide
'Gift Card Kaitori Guide' is a comparison and information media that publishes information on electronic gift card exchange services, such as Apple gift cards and Amazon gift cards. By comparing conversion rates, transfer speeds, safety, and more, it supports users in choosing services they can use with peace of mind.
Website URL: https://sitecreation.co.jp/kaitori/
In recent years, the use of electronic gift cards, such as Apple gift cards and Amazon gift cards, has increased along with the spread of cashless payments and online services. On the other hand, anxiety and troubles when using gift card exchange services have also become a recognized issue. Therefore, a survey was conducted among actual users to investigate their experiences with gift cards, the points they emphasize when using exchange sites, and the contents of their anxieties.
Survey Overview
- Survey Period: May 2026
- Survey Method: Internet survey
- Target Audience: Users with experience using electronic gift cards
- Valid Responses: 100
- Conducted by: Gift Card Kaitori Guide
Approximately 70% Answered They 'Feel Anxious About Gift Card Exchange Sites'
In response to the question, 'Have you ever felt anxious about using a gift card exchange site?', the results were as follows:
- Very anxious: 19%
- Somewhat anxious: 50%
- Not very anxious: 20%
- Not anxious at all: 11%
Combining 'very anxious' and 'somewhat anxious' totals 69%, indicating that many users utilize these services while feeling some level of unease.
The Top Anxiety is 'Fear of Scam Sites'
When asked about the 'contents of anxiety' (multiple answers allowed), the results were:
1. Fear of scam sites (56%)
2. Personal data leaks (47%)
3. Anxiety about not being paid (35%)
4. Decreased conversion rate (23%)
5. Unclear fees (17%)
Particularly due to the recent increase in phishing scams and fake websites, a strong tendency to worry about 'safety' was observed.
The Most Emphasized Point When Using is 'Conversion Rate'
When surveyed on the 'points emphasized when using a gift card exchange site', the results were:
1. Conversion rate (70%)
2. Safety and reliability (58%)
3. Word-of-mouth reviews (22%)
4. Transfer speed (18%)
It is evident that while users want to exchange their cards at the highest possible rate, they also highly value 'whether it can be used safely.'
38% Have Experience Using Exchange Sites
To the question 'Have you ever used a gift card exchange site?', 38% answered 'Yes' and 62% answered 'No.' Additionally, common reasons for using the services included 'wanting to liquidate unnecessary gift cards,' 'needing cash immediately,' and 'having sudden expenses.'
Future Intentions to Use Are Mostly 'Depending on Conditions'
Regarding the question 'Do you want to continue using gift card exchange sites in the future?', the results were:
- Want to use depending on conditions: 52%
- Don't really want to use: 25%
- Don't want to use: 20%
- Want to use: 3%
While a certain level of demand exists, it suggests that 'safety' and 'reliability' will greatly influence continued usage in the future.
About Gift Card Kaitori Guide
'Gift Card Kaitori Guide' is a comparison and information media that publishes information on electronic gift card exchange services, such as Apple gift cards and Amazon gift cards. By comparing conversion rates, transfer speeds, safety, and more, it supports users in choosing services they can use with peace of mind.
Website URL: https://sitecreation.co.jp/kaitori/
FAQ
What are users of Apple gift card exchange sites anxious about?
According to a survey, 69% feel anxious, with the main reasons being 'fear of scam sites' (56%) and 'personal data leaks' (47%).
What is the most important factor when choosing an exchange site?
The conversion rate is the most important factor (70%), followed closely by safety and reliability (58%).
Why do people use gift card exchange sites?
Common reasons include wanting to liquidate unused gift cards and needing cash immediately.