Introducing 'SWIRE AURBIS' – A New Audio Category Beyond Headphones and Speakers! Launch Event & Listening Session on June 19

Key facts

  • Introducing 'SWIRE AURBIS' – A New Audio Category Beyond Headphones and Speakers! Launch Event & Listening Session on June 19
  • Sirius Corporation, with engineers from former SONY and Pioneer, announces 'SWIRE AURBIS,' a new personal theater speaker category. A launch and listening event will be held in Shibuya on June 19, 2026.
  • Source: PR Times
  • Date: June 17, 2026

Direct answer

Sirius Corporation, with engineers from former SONY and Pioneer, announces 'SWIRE AURBIS,' a new personal theater speaker category. A launch and listening event will be held in Shibuya on June 19, 2026.

Citation
Introducing 'SWIRE AURBIS' – A New Audio Category Beyond Headphones and Speakers! Launch Event & Listening Session on June 19 (June 17, 2026), PR Times
Source
PR Times
Date
June 17, 2026
Sirius Corporation, with engineers from former SONY and Pioneer, announces 'SWIRE AURBIS,' a new personal theater speaker category. A launch and listening event will be held in Shibuya on June 19, 2026.
新製品出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: June 17, 2026 at 02:00
  • 🔍 Collected: June 16, 2026 at 17:17
  • 🤖 AI Analyzed: June 16, 2026 at 18:58 (1h 40m after Collected)
Sirius Corporation (headquartered in Taito-ku, Tokyo; CEO: Ryuhei Kamei) will launch the new personal theater speaker 'SWIRE AURBIS (Swia Orbis)'—a revolutionary audio category beyond headphones and speakers—developed with engineers from former SONY and Pioneer. The product launch and listening event will be held on Friday, June 19, 2026, at the Tower Records Shibuya Store 5F Event Space. The event will be held in two parts: Part 1 is a product launch and listening session for business and media professionals (registration required), and Part 2 is an open-to-all talk session and listening experience. Please visit the venue to experience the rich soundstage delivered by 100mm large-diameter speakers and the open, non-enclosed listening experience. https://forms.gle/XfDeG97kCX1gdZvQ8 Register for Part 1 here Visuals have evolved. But has the way we enjoy sound kept pace? With the widespread adoption of 4K/8K TVs and video streaming services, visual content has advanced dramatically. However, the audio playback environment supporting these visual experiences has not necessarily kept up. Due to their slim design, flat-panel TVs face structural limitations in mounting large speakers, making it difficult to reproduce powerful sound and realism. External speakers come with installation constraints and sound leakage issues, while headphones and earphones often cause ear fatigue and a sense of enclosure. To address this, we focused on the idea of 'bringing speakers closer to the ears.' SWIRE AURBIS adopts a unique structure that positions 100mm large-diameter speakers near the ears. This design reproduces rich audio detail and spatial expression without requiring excessive volume, delivering high immersion and realism. 'We want to deliver an audio experience worthy of visual evolution.' Driven by this vision, we developed a new category of personal theater speaker—neither headphones nor conventional speakers. Product wearing image Product Features 1. Rich Immersion from 100mm Speakers Positioned Near the Ears SWIRE AURBIS features a proprietary structure that places 100mm large-diameter speakers close to the ears. By positioning the speakers near the ears, the system reproduces detailed audio and expansive soundscapes without excessive volume. Enjoy the power of movies, the realism of live concerts, and the immersion of gaming—all while being considerate of those around you. Left to right: Movie, live concert, gaming, sports imagery 2. Open, Natural Listening Experience Without Blocking the Ears Unlike headphones or earphones, SWIRE AURBIS does not block the ears, reducing feelings of pressure or enclosure even during extended use. Stay aware of your surroundings while immersing yourself in your own audio space. We propose a new way of viewing content that fits modern living environments, such as homes and apartment buildings. Product wearing image 3. Comfortable Wear with Neck Pillow Design The device integrates a neck pillow structure. By supporting the speaker’s weight around the neck rather than the head, users can relax comfortably. We aimed to minimize wearing discomfort, enabling enjoyable long-term viewing of movies, live streams, and other extended content. Product usage image 4. Adjustable Speaker Position to Fit Individual Users Ear position and body type vary from person to person. SWIRE AURBIS features a dual-axis adjustment mechanism, allowing users to customize the speaker positioning. By naturally aligning the large speakers with the ears, the system maximizes audio detail and spatial expression while ensuring comfort. This is a key design element for balancing deep immersion with everyday usability. Speaker positioning adjustment image 5. Premium Matte Aluminum Housing The speaker housing uses a matte aluminum finish. This material combines the precision of audio equipment with a premium aesthetic that blends into living spaces. We emphasize not only functionality but also the product’s presence as a design object. SWIRE AURBIS: Product image Developer Comments Ryuhei Kamei, President & CEO, Sirius Corporation While visual content continues to evolve, the way we experience sound has not changed significantly. We noticed that people often suppress audio volume out of consideration for their living environment. AURBIS proposes a new way of experiencing sound—not by increasing volume, but by rethinking the distance between sound and listener. We aim to deliver a future where more people can enjoy sound without compromise. Development Advisor: Teppei Yokota Visual experiences have greatly improved with the spread of slim TVs and mobile devices, but there is still room for improvement in audio. With AURBIS, we aimed to deliver rich audio detail and spatial expression at low volumes by placing 100mm large-diameter speakers near the ears. This product embodies the idea of transforming the experience not by volume, but by how sound is delivered. Tetsuya Konishi, CEO & Designer, exiii design Inc. For AURBIS, the biggest design challenge was translating the concept of 'speakers floating near the ears' into a natural, wearable product. We designed the neck pillow structure and refined the form to ensure minimal burden during long-term use and seamless integration into daily life. Our goal was to create not just functionality, but an experience people want to keep using. Launch and Listening Event To introduce SWIRE AURBIS, we will host a launch and listening event on Friday, June 19, 2026, at the Tower Records Shibuya Store 5F Event Space. The event will feature a talk session with Ryuhei Kamei, CEO of Sirius Corporation, along with the audio engineers and designers involved in development. They will share insights into the product’s background, vision, and technical details. On-site listening experiences will also be available. We invite you to experience the rich soundstage from 100mm speakers and the open, non-enclosed listening experience at the venue. SWIRE AURBIS Product Launch & Listening Event Overview Date & Time: June 19, 2026 (Friday) – Two-part event 13:00 – Doors Open 13:30–14:00 – Product Launch (Presentation, Q&A, Photo Session) 14:00–14:30 – Listening & Experience Session 14:45 – Doors Open 15:00–15:30 – Talk Session, Photo Session 15:30–16:00 – Listening & Experience Session Venue: Tower Records Shibuya Store 5F Event Space (1-22-14 Jingumae, Shibuya-ku, Tokyo) Speakers: Ryuhei Kamei, CEO, Sirius Corporation Teppei Yokota, Former SONY, Development Advisor Kentarou Yamamoto, Former Pioneer, Development Advisor Tetsuya Konishi, CEO/Designer, exiii design Inc.

FAQ

What is SWIRE AURBIS?

A personal theater speaker with 100mm drivers placed near the ears, offering immersive sound without blocking the ears.

Can anyone attend the launch event?

Part 1 is for media and business (by application), Part 2 is open to all with free entry.

What are the key features of SWIRE AURBIS?

100mm speakers, open-ear design, neck pillow comfort, adjustable positioning, and premium matte aluminum finish.

Where can I experience SWIRE AURBIS?

At Tower Records Shibuya 5F Event Space on June 19, 2026.

Why was SWIRE AURBIS developed?

To match advanced video experiences with immersive audio, without disturbing others or using headphones.

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