Sirius Announces 'SWIRE AURBIS', a New Category of Personal Theater Speaker with Unique Near-Ear 100mm Drivers
Sirius Inc. is launching 'SWIRE AURBIS', a new personal theater speaker category, this September. It uses a unique design to place 100mm drivers near the ears, providing high immersion without blocking ambient sound.
📋 Article Processing Timeline
- 📰 Published: June 11, 2026 at 12:00
- 🔍 Collected: June 11, 2026 at 12:26 (26 min after Published)
- 🤖 AI Analyzed: June 11, 2026 at 12:38 (12 min after Collected)
Sirius Inc. (Headquarters: Taito-ku, Tokyo; CEO: Ryuhei Kamei), with contributions from former SONY and Pioneer engineers, has developed a new audio category called the personal theater speaker, 'SWIRE AURBIS', with a launch scheduled for September.
While video technology has evolved significantly with 4K/8K TVs and streaming services, audio playback environments have not necessarily kept pace. Thin TVs limit large-speaker integration, while external speakers cause sound leakage and headphones cause ear fatigue.
We focused on the idea of 'bringing speakers closer to the ears.'
SWIRE AURBIS adopts a unique structure that places 100mm large-diameter speakers near the ears. This provides rich sound information and spatial expression at moderate volumes, achieving high immersion.
Product Features:
1. Rich Immersion from 100mm Near-Ear Speakers: By placing large drivers close to the ears, users enjoy high immersion in movies, concerts, and games without the need for high volumes, while remaining considerate of surroundings.
2. Open-Ear, Natural Listening: Unlike headphones, it does not block the ears, reducing the feeling of pressure or isolation during long sessions.
3. Comfortable Neck-Pillow Structure: The body is integrated with a neck pillow, supporting the weight around the neck rather than the head, enabling relaxed posture.
4. Adjustable Positioning: A 2-axis adjustment mechanism allows users to position the speakers to suit their individual build, maximizing sound quality.
5. High-Quality Matte Aluminum Housing: Ensures a sophisticated look that fits well in home environments.
Developer Comments:
- Ryuhei Kamei (CEO, Sirius Inc.): 'We noticed the status quo where people often compromise on sound due to their living environments. AURBIS proposes a new viewing experience by rethinking the distance to sound rather than just increasing the volume.'
- Teppei Yokota (Development Advisor): 'AURBIS is about changing the experience by how sound is delivered, not by relying on volume.'
- Tetsuya Konishi (CEO/Designer, exiii design): 'We aimed to create a product where the 'floating speaker' concept feels natural in daily living spaces while being comfortable for long-term use.'
While video technology has evolved significantly with 4K/8K TVs and streaming services, audio playback environments have not necessarily kept pace. Thin TVs limit large-speaker integration, while external speakers cause sound leakage and headphones cause ear fatigue.
We focused on the idea of 'bringing speakers closer to the ears.'
SWIRE AURBIS adopts a unique structure that places 100mm large-diameter speakers near the ears. This provides rich sound information and spatial expression at moderate volumes, achieving high immersion.
Product Features:
1. Rich Immersion from 100mm Near-Ear Speakers: By placing large drivers close to the ears, users enjoy high immersion in movies, concerts, and games without the need for high volumes, while remaining considerate of surroundings.
2. Open-Ear, Natural Listening: Unlike headphones, it does not block the ears, reducing the feeling of pressure or isolation during long sessions.
3. Comfortable Neck-Pillow Structure: The body is integrated with a neck pillow, supporting the weight around the neck rather than the head, enabling relaxed posture.
4. Adjustable Positioning: A 2-axis adjustment mechanism allows users to position the speakers to suit their individual build, maximizing sound quality.
5. High-Quality Matte Aluminum Housing: Ensures a sophisticated look that fits well in home environments.
Developer Comments:
- Ryuhei Kamei (CEO, Sirius Inc.): 'We noticed the status quo where people often compromise on sound due to their living environments. AURBIS proposes a new viewing experience by rethinking the distance to sound rather than just increasing the volume.'
- Teppei Yokota (Development Advisor): 'AURBIS is about changing the experience by how sound is delivered, not by relying on volume.'
- Tetsuya Konishi (CEO/Designer, exiii design): 'We aimed to create a product where the 'floating speaker' concept feels natural in daily living spaces while being comfortable for long-term use.'
FAQ
SWIRE AURBISとはどのような製品ですか？
ヘッドホンでもスピーカーでもない、新しい音響カテゴリーのパーソナル・シアター・スピーカーです。ネックピローと一体化した構造で、100mmの大口径スピーカーを耳元に配置します。
SWIRE AURBISの最大の特徴は何ですか？
耳を塞がずに、100mm大口径スピーカーから直接耳元へ音を届けることで、周囲を気にせず没入感のある視聴体験を可能にすることです。
装着時の快適性はどのように考慮されていますか？
ネックピロー型構造を採用しており、重量を首まわりで支えることで頭部への負担を軽減しています。また、使用者の体格に合わせたスピーカー位置の2軸調整機構も備えています。
開発にはどのような背景がありますか？
映像コンテンツの進化に対し、音響体験が追いついていない現状や、集合住宅などでの音漏れによる制限を解決するため、音との距離を見直すコンセプトで開発されました。
発売時期はいつですか？
2026年9月より発売予定です。