Simmons Conducts Survey on 'Time Spent in Bed' and Unveils New Adjustable Bed 'iD motion'
Simmons Co., Ltd. conducted a survey on 200 men and women nationwide regarding how they spend time in bed. Since the COVID-19 pandemic, more people are using beds for activities other than sleeping, with 75% reporting this improves their Quality of Life (QOL). In response to the growing need to reduce physical strain while using smartphones, Simmons has introduced the 'iD motion', an advanced, personalizable adjustable bed controllable via voice and app.
📋 Article Processing Timeline
- 📰 Published: May 19, 2026 at 18:00
- 🔍 Collected: May 19, 2026 at 09:31
- 🤖 AI Analyzed: May 20, 2026 at 03:36 (18h 4m after Collected)
Simmons Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Kazuhiro Futatsuya) conducted an awareness survey targeting men and women in their 20s to 70s and older nationwide regarding 'how they spend their time in bed'.
The survey revealed that against the backdrop of lifestyle changes since the COVID-19 pandemic, an increasing number of people are spending time in bed for activities other than sleeping, such as using smartphones, reading, and watching movies. Furthermore, over half of the respondents, primarily younger and working generations, answered that they see investment value in multifunctional beds that fulfill not only quality sleep but also 'improvement of daytime QOL'.
[Survey Summary]
- It has become evident that the bed is being utilized not just as a 'place to sleep', but as a 'space to spend personal time' for using smartphones, watching videos, and reading. Especially among people in their 20s, about 74% use their smartphones in bed, indicating a growing need to spend non-sleeping time comfortably.
- 75% of all respondents feel that 'time spent in bed other than sleeping' leads to an improvement in their overall life satisfaction (QOL). There is high interest in features that enhance comfort, such as angle adjustment and reduction of physical strain, showing a tendency to perceive investment value in multifunctional beds.
[Survey Overview]
- Target: 20s-70s nationwide, valid responses: 200
- Period: April 10 - April 17, 2026
[Survey Details]
- Regarding time spent in bed on holidays for non-sleeping purposes, 'less than 30 minutes' (48.0%) was the most common, but those who answered '1 hour or more' accounted for 36.0%, showing it's used as a prolonged relaxation space.
- The most common purpose for non-sleeping bed time was 'precious uninterrupted relaxation time' (38%).
- The most frequent activity performed in bed is 'smartphone usage' (69.0%), establishing the bed as a place for information gathering, video consumption, and relaxation.
- When choosing a bed frame, practicality like outlets and storage is considered alongside 'price' and 'durability'.
- The top expected benefit of an adjustable bed is 'reducing strain on the neck and lower back while using a smartphone or reading' (45.0%). Additionally, 63.0% consider the bed's 'angle adjustment feature' important.
[Simmons' Latest Adjustable Bed 'iD motion']
Based on these survey results, Simmons proposes 'iD motion', a personalized adjustable bed that transforms non-sleeping time into blissful relaxation. Users can freely combine the motion unit, mattress, and frame.
Key Features:
- Voice Control: Supports a dedicated app and voice operation via 'Hello iD!'. Users can shift to ideal positions using 21 voice commands.
- Alarm Function: Automatically raises the backrest at wake-up time to support a pleasant awakening.
- Selectable Drive Units: 4 variations available, up to a top model featuring height adjustment and full-tilt functions along with back and leg movements.
[Reference Prices (Single/Semi-Double)]
- iD motion 2M (back/leg raise): From 240,000 yen
- iD motion 3M (back/leg raise + height adjust): From 290,000 yen
- iD motion 4M (back/leg/height + full tilt): From 330,000 yen
The survey revealed that against the backdrop of lifestyle changes since the COVID-19 pandemic, an increasing number of people are spending time in bed for activities other than sleeping, such as using smartphones, reading, and watching movies. Furthermore, over half of the respondents, primarily younger and working generations, answered that they see investment value in multifunctional beds that fulfill not only quality sleep but also 'improvement of daytime QOL'.
[Survey Summary]
- It has become evident that the bed is being utilized not just as a 'place to sleep', but as a 'space to spend personal time' for using smartphones, watching videos, and reading. Especially among people in their 20s, about 74% use their smartphones in bed, indicating a growing need to spend non-sleeping time comfortably.
- 75% of all respondents feel that 'time spent in bed other than sleeping' leads to an improvement in their overall life satisfaction (QOL). There is high interest in features that enhance comfort, such as angle adjustment and reduction of physical strain, showing a tendency to perceive investment value in multifunctional beds.
[Survey Overview]
- Target: 20s-70s nationwide, valid responses: 200
- Period: April 10 - April 17, 2026
[Survey Details]
- Regarding time spent in bed on holidays for non-sleeping purposes, 'less than 30 minutes' (48.0%) was the most common, but those who answered '1 hour or more' accounted for 36.0%, showing it's used as a prolonged relaxation space.
- The most common purpose for non-sleeping bed time was 'precious uninterrupted relaxation time' (38%).
- The most frequent activity performed in bed is 'smartphone usage' (69.0%), establishing the bed as a place for information gathering, video consumption, and relaxation.
- When choosing a bed frame, practicality like outlets and storage is considered alongside 'price' and 'durability'.
- The top expected benefit of an adjustable bed is 'reducing strain on the neck and lower back while using a smartphone or reading' (45.0%). Additionally, 63.0% consider the bed's 'angle adjustment feature' important.
[Simmons' Latest Adjustable Bed 'iD motion']
Based on these survey results, Simmons proposes 'iD motion', a personalized adjustable bed that transforms non-sleeping time into blissful relaxation. Users can freely combine the motion unit, mattress, and frame.
Key Features:
- Voice Control: Supports a dedicated app and voice operation via 'Hello iD!'. Users can shift to ideal positions using 21 voice commands.
- Alarm Function: Automatically raises the backrest at wake-up time to support a pleasant awakening.
- Selectable Drive Units: 4 variations available, up to a top model featuring height adjustment and full-tilt functions along with back and leg movements.
[Reference Prices (Single/Semi-Double)]
- iD motion 2M (back/leg raise): From 240,000 yen
- iD motion 3M (back/leg raise + height adjust): From 290,000 yen
- iD motion 4M (back/leg/height + full tilt): From 330,000 yen
FAQ
What kind of bed is Simmons' 'iD motion'?
It's a personalizable adjustable bed that can change angles via voice or app, reducing body strain when using smartphones or reading.
What is the price range for 'iD motion'?
For Single/Semi-Double sizes, the 2-motor model starts at 240,000 yen, and the top 4-motor model starts at 330,000 yen.
How can you control the 'iD motion' bed?
Besides a dedicated app, you can use 21 voice commands hands-free by saying 'Hello iD!'.