SiMa.ai and Fuji Soft Sign Basic Agreement (MOU) to Accelerate Physical AI Deployment in Japan

SiMa.ai (headquartered in San Jose, California), a pioneer in physical AI solutions, today announced a strategic partnership with Fuji Soft Inc. (hereinafter, Fuji Soft), a leading system integrator (SI) in Japan's embedded industry, to directly deliver next-generation AI capabilities to Japanese enterprises' edge environments. The objective of this collaboration is to promote the application of physical AI solutions by key industries and assist companies in more efficiently bringing intelligent edge applications to market. As part of these efforts, Fuji Soft will showcase two generative AI demos leveraging Retrieval Augmented Generation (RAG) at the "Embedded, Edge & IoT Development EXPO" (scheduled for April 8-10, 2026) held in Japan.

Through this partnership, Fuji Soft will develop Proof-of-Concept (PoC) solutions based on SiMa.ai's Modalix architecture and utilize these demos to help customers evaluate and adopt physical AI applications. Furthermore, by providing hardware and software development support to companies aiming to introduce AI-powered products, this initiative will foster development across target end markets throughout Japan.

Harry Kroeger, Head of Sales and President of Automotive Business at SiMa.ai, stated: "Physical AI is transforming various industries. With this partnership, Fuji Soft's expertise and network in the Japanese market will enable us to help customers not only implement intelligent edge systems but also leverage them freely. Based on the cooperation between both companies, we will accelerate innovation to achieve results in a shorter period, thereby expanding our business scale within Japan."

This partnership will leverage Fuji Soft's advanced expertise in system integration and its long-standing customer network. It will help alleviate the complexities for companies that do not have abundant in-house AI engineering resources when adopting physical AI. Prior to the partnership, Fuji Soft evaluated multiple AI platforms and selected SiMa.ai's architecture. This underscores the superior performance and scalability of SiMa.ai's platform for physical AI applications, while further strengthening SiMa.ai's presence in Japan's growing physical AI market.

**About SiMa.ai** SiMa.ai, a leader in the physical AI domain, develops innovative platforms that enable intelligent applications at the edge. The company's Modalix platform delivers exceptional AI performance with industry-leading energy efficiency, enabling the use of advanced AI capabilities for diverse industries and applications such as robotics, smart vision, and autonomous systems. Founded by a team of experienced engineers, SiMa.ai is headquartered in San Jose, California, USA. For more information, please visit www.sima.ai.

**About Fuji Soft Inc.** Fuji Soft provides information technology (IT) that supports clients' businesses, operational technology (OT) that facilitates product flow, and products and services that integrate technology and ideas. Our IT and OT form the foundation of social infrastructure that creates new products. Fuji Soft combines the power to create and the power to connect to deliver unique value to the world. Headquartered in Yokohama, Japan. For more details, please visit www.fsi.co.jp.