Silver Egg Launches "Try-oooon!!", a SaaS for Apparel EC Enabling "Personalized Virtual Try-on Experience" from a Single Selfie with Generative AI
Silver Egg Technology has launched "Try-oooon!!", a SaaS-based AI virtual try-on service for apparel e-commerce. It uses generative AI to create photorealistic wearing images from a single selfie, allowing consumers to experience personalized try-ons and share them on social media, addressing a major challenge in online apparel shopping.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 22:30
- 🔍 Collected: March 30, 2026 at 22:56 (26 min after Published)
- 🤖 AI Analyzed: April 24, 2026 at 08:09 (585h 13m after Collected)
Silver Egg Technology Co., Ltd. (Headquarters: Suita City, Osaka Prefecture; Representative Director and President: Susumu Iwata; hereinafter "Silver Egg") announced today the launch of "Try-oooon!!" (pronounced "Try-on"), a SaaS-based AI virtual try-on service for apparel e-commerce sites. This service uses generative AI to instantly create photorealistic wearing images of products from a single selfie provided by the consumer, which can then be shared on social media.
## Background of Development
The domestic apparel e-commerce market continues to expand, with the domestic market size (clothing, fashion accessories, etc.) reaching approximately 2.7 trillion yen in 2023, according to a survey by the Ministry of Economy, Trade and Industry (※1). However, "not knowing the size or fit" is cited as one of the top barriers to purchasing clothing online, and the return rate for apparel e-commerce is high compared to other categories. The anxiety of "not knowing if it suits me" when buying clothes online is a common challenge for many consumers.
In response to these challenges, traditional online try-on solutions have struggled to balance ease of use and realism, often requiring full-body photos or body measurements, or being limited to simple image overlays. As a result, the utilization rate of try-on functions has not grown, and e-commerce businesses have found it difficult to realize the benefits of implementation.
With the rapid evolution of generative AI technology in recent years, it has become possible to create photorealistic wearing images from a single photo, accurately preserving the characteristics of the person. Silver Egg, leveraging its over 20 years of expertise in AI personalization technology, is offering this technological breakthrough as a practical service for apparel e-commerce. Furthermore, the mechanism that allows easy sharing of the try-on experience on social media creates opportunities for brands to generate new customer touchpoints without incurring advertising costs.
※1 Source: Ministry of Economy, Trade and Industry "Survey on E-commerce Market"
https://www.meti.go.jp/press/2024/09/20240925001/20240925001.html
## User Experience Flow
The AI try-on experience with "Try-oooon!!" is completed in the following 5 steps:
**Step 01: Go to the product detail page** Access the product detail page of the item you are interested in.
**Step 02: Tap the "AI Try-on" button** Tap the dedicated button. A personalized try-on screen for each product will instantly appear.
**Step 03: Upload a selfie** Just select one photo you have. There is no need for full-body photos or size input.
**Step 04: Instantly generate wearing image** High-quality image generation that maintains the user's characteristics (facial features, skin tone, body shape, etc.).
## Background of Development
The domestic apparel e-commerce market continues to expand, with the domestic market size (clothing, fashion accessories, etc.) reaching approximately 2.7 trillion yen in 2023, according to a survey by the Ministry of Economy, Trade and Industry (※1). However, "not knowing the size or fit" is cited as one of the top barriers to purchasing clothing online, and the return rate for apparel e-commerce is high compared to other categories. The anxiety of "not knowing if it suits me" when buying clothes online is a common challenge for many consumers.
In response to these challenges, traditional online try-on solutions have struggled to balance ease of use and realism, often requiring full-body photos or body measurements, or being limited to simple image overlays. As a result, the utilization rate of try-on functions has not grown, and e-commerce businesses have found it difficult to realize the benefits of implementation.
With the rapid evolution of generative AI technology in recent years, it has become possible to create photorealistic wearing images from a single photo, accurately preserving the characteristics of the person. Silver Egg, leveraging its over 20 years of expertise in AI personalization technology, is offering this technological breakthrough as a practical service for apparel e-commerce. Furthermore, the mechanism that allows easy sharing of the try-on experience on social media creates opportunities for brands to generate new customer touchpoints without incurring advertising costs.
※1 Source: Ministry of Economy, Trade and Industry "Survey on E-commerce Market"
https://www.meti.go.jp/press/2024/09/20240925001/20240925001.html
## User Experience Flow
The AI try-on experience with "Try-oooon!!" is completed in the following 5 steps:
**Step 01: Go to the product detail page** Access the product detail page of the item you are interested in.
**Step 02: Tap the "AI Try-on" button** Tap the dedicated button. A personalized try-on screen for each product will instantly appear.
**Step 03: Upload a selfie** Just select one photo you have. There is no need for full-body photos or size input.
**Step 04: Instantly generate wearing image** High-quality image generation that maintains the user's characteristics (facial features, skin tone, body shape, etc.).