Signify Announces First "Signify" Brand LED Lighting Fixtures in Japan

Key facts

  • Signify Announces First "Signify" Brand LED Lighting Fixtures in Japan
  • Signify has announced the launch of its first "Signify" brand LED lighting fixtures in Japan. This rebranding initiative transitions the professional lighting portfolio from the "Philips" brand to "Signify" as part of a global strategy. The transition for new orders will commence sequentially from July 1, 2026.
  • Source: PR Times
  • Date: June 9, 2026

Direct answer

Signify has announced the launch of its first "Signify" brand LED lighting fixtures in Japan. This rebranding initiative transitions the professional lighting portfolio from the "Philips" brand to "Signify" as part of a global strategy. The transition for new orders will commence sequentially from July 1, 2026.

Citation
Signify Announces First "Signify" Brand LED Lighting Fixtures in Japan (June 9, 2026), PR Times
Source
PR Times
Date
June 9, 2026
Signify has announced the launch of its first "Signify" brand LED lighting fixtures in Japan. This rebranding initiative transitions the professional lighting portfolio from the "Philips" brand to "Signify" as part of a global strategy. The transition for new orders will commence sequentially from July 1, 2026.

📋 Article Processing Timeline

  • 📰 Published: June 9, 2026 at 11:00
  • 🔍 Collected: June 9, 2026 at 11:28 (28 min after Published)
  • 🤖 AI Analyzed: June 12, 2026 at 16:51 (77h 22m after Collected)
Signify Japan LLC (Headquarters: Shinagawa-ku, Tokyo; President and Representative Director: Keitaro Otsuka; hereinafter "Signify") is pleased to announce the launch of its first LED lighting fixtures under the "Signify" brand in Japan.

This initiative is part of a global strategy to refresh the professional lighting portfolio, transitioning the facility lighting product brand from "Philips" to "Signify".

This rebranding aims to strengthen global support systems and deliver more innovative lighting solutions by unifying the corporate and product brands.

Furthermore, the brand change will not affect the quality, specifications, or performance of the products. The reliability and high quality cultivated over many years under the "Philips" brand will be carried over to the "Signify" brand.

Target Products
1kW Metal Halide Equivalent Floodlight: BVP/EVP574 Series
Medium Floodlight: BVP56x Series

Transition Period
Sequential transition for orders received on or after July 1, 2026.

Further product introductions under the "Signify" brand are planned. This announcement, alongside existing global brands such as "Philips" and "Color Kinetics," will expand the lineup of high-performance, energy-saving, and circular lighting solutions.

About Signify
Signify (Euronext: LIGHT) is the world leader in lighting for professional and consumer markets and the Internet of Things (IoT). We deliver innovation for the connected world of light, enabling businesses and consumers to transform their spaces and lives. With sales of approximately EUR 5.8 billion in 2025, we employ around 27,000 people and operate in over 70 countries. Signify unlocks the extraordinary potential of light to create brighter lives and a better world. We are listed on the Dow Jones Sustainability Index and have been awarded the EcoVadis Platinum rating. News from Signify is located in the Newsroom, on LinkedIn, and Instagram. For investor information, please visit the Investor Relations page.

*Philips Lighting Japan changed its company name to Signify Japan in January 2019.

FAQ

When will the transition to the "Signify" brand begin?

The transition will commence sequentially for orders received on or after July 1, 2026. There will be no impact on quality or performance.

What are the features of "Signify" brand lighting fixtures?

They offer high-performance, energy-saving, and circular lighting solutions, including connected lighting systems with IoT integration.

What kind of company is Signify?

Signify is the world's largest company in facility lighting, consumer lighting, and IoT, offering brands like "Philips Hue."

What is the purpose of the brand change?

To unify the corporate and product brands, strengthen global support systems, and provide more innovative lighting solutions.

What will happen to "Philips" brand products in the future?

Even after the brand transition, the reliability and high quality cultivated over many years will be carried over to the "Signify" brand.